@mattmcalister
- just added video assets, homepage lineup, editor's picks and more new features to the @openplatform Content API: http://bit.ly/cWvBi7 4 hrs ago
- celebrating our youngest's 1st bday. the baby years are finally coming to a close for us all. very happy. 5 days ago
- Time's Top 50: 'as other British newspapers go behind paywalls, the Guardian opens up its content for developers' http://is.gd/eDIUy 6 days ago
- inspiring essay on purpose in business by Gary Hamel http://instapaper.com/zkmpos51n 1 week ago
- gave my blog a refresh while fixing security holes. now need a good picture for the header. http://www.mattmcalister.com/blog/ 1 week ago
- congrats, Don! “@donlbe: just joined @typekit.” 1 week ago
- tweaked my twitter lists a bit to see how paper.li will react. this is becoming a good read now http://paper.li/mattmcalister/noticers 1 week ago
- good fun yesterday w guardian tech team at Bletchley Park and then Inception. thanks @leftback! 1 week ago
- turning diminishing returns into increasing returns and other great insights by @jhagel on new ways of working http://bit.ly/azZ8yU 2 weeks ago
- the web is more like an awkward teenager with cuter younger sibblings than something fading into oblivion: http://bit.ly/aMLHBy 2 weeks ago
- More updates...
Powered by Twitter Tools
-
Recent Posts
- Captivating Arcade Fire video shows what HTML5 can do
- Understanding your behaviors to prioritize your inbox
- Paper.li: Guardian Technology – now available as a newspaper, online!
- Video highlights from Activate 2010
- How to hail a London cabbie using Twitter
- Republishing articles from ProPublica
- Behind the scenes of the Open Platform’s evolution
- Socially linked data
- Positioning real-time web platforms
- The thinking behind the Activate Summit event
Recent Comments
- Matt McAlister on How to hail a London cabbie using Twitter
- Robert Andrews on How to hail a London cabbie using Twitter
- Content is Not — and Should Not Be — Free on Decentralizing journalism and everything
- Jeremy Zawodny on Behind the scenes of the Open Platform’s evolution
- Vincenz on The problem with being popular
Daily Archives: May 18, 2006
Reach vs target marketing: how to reduce the waste
There are 2 somewhat opposing forces that advertisers are always trying to reconcile: broader reach higher precision Search marketing solves the former. And niche publishing solves the latter. It seems to me that there are ways everyone could benefit from … Continue reading
Posted in advertising, cpl, marketing, screencast, webcast, white paper
Tagged accela, generation activities, john hagel, john seely brown, marketable data, niche publishing, on24, precision search, simple self, target marketing
Comments Off