http://www.mattmcalister.com/blog/2006/06/09/62/new-blog-about-running-a-startup-from-penagain-inventor/ Inside Online Media Wed, 20 Aug 2008 12:21:35 +0000 http://wordpress.org/?v=2.5.1 http://www.mattmcalister.com/blog/2006/06/09/62/new-blog-about-running-a-startup-from-penagain-inventor/#comment-1596 Matt McAlister » A good marketer doesn’t have to advertise Wed, 28 Jun 2006 15:36:48 +0000 http://www.mattmcalister.com/blog/2006/06/09/62/new-blog-about-running-a-startup-from-penagain-inventor/#comment-1596 [...] I’ve been watching Colin Roche turn his PenAgain invention into a real story with real coverage from big outlets over the past 3 years or so now. I don’t think he has spent a single dollar in marketing, yet media coverage only improves and as a result sales keep soaring. [...] [...] I’ve been watching Colin Roche turn his PenAgain invention into a real story with real coverage from big outlets over the past 3 years or so now. I don’t think he has spent a single dollar in marketing, yet media coverage only improves and as a result sales keep soaring. [...]

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