Daily Archives: June 13, 2006

Why (and how) the online ad model needs to change

Somehow I keep expecting some company to break through and solve the problems with the Google AdSense model. As advertisers, buyers and media vehicles get smarter about efficiency, the holes in the system get bigger and bigger. AdSense revenues help … Continue reading

Posted in adsense, advertising, cpc, cpl, google, ideas, lead generation, marketing, media | Tagged , , , , , , , , , | 8 Comments