http://www.mattmcalister.com/blog/2006/07/14/74/video-for-education-or-really-simple-video/ Inside Online Media Mon, 08 Sep 2008 03:25:12 +0000 http://wordpress.org/?v=2.5.1 http://www.mattmcalister.com/blog/2006/07/14/74/video-for-education-or-really-simple-video/#comment-1738 Matt McAlister » Screencasts mature…now with advertising! Tue, 01 Aug 2006 15:52:09 +0000 http://www.mattmcalister.com/blog/2006/07/14/74/video-for-education-or-really-simple-video/#comment-1738 [...] Not only is the screencast format easier to produce than live action video and more compelling than podcasting, but the instructional nature of it gives the viewer and the screencaster a uniquely engaging relationship. As a result, the advertising in this environment can be much more relevant than your typical preroll video ad on news or entertainment content. [...] [...] Not only is the screencast format easier to produce than live action video and more compelling than podcasting, but the instructional nature of it gives the viewer and the screencaster a uniquely engaging relationship. As a result, the advertising in this environment can be much more relevant than your typical preroll video ad on news or entertainment content. [...]

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