http://www.mattmcalister.com/blog/2006/10/17/105/the-strategic-role-of-high-quality-editorial/ Inside Online Media Wed, 20 Aug 2008 12:08:58 +0000 http://wordpress.org/?v=2.5.1 http://www.mattmcalister.com/blog/2006/10/17/105/the-strategic-role-of-high-quality-editorial/#comment-2426 Jim Ledbetter Wed, 25 Oct 2006 16:34:15 +0000 http://www.mattmcalister.com/blog/2006/10/17/105/the-strategic-role-of-high-quality-editorial/#comment-2426 Very thoughtful, Matt. I'd like to think that quality material plus community will win out over time. But I won't bet the house on it. Very thoughtful, Matt. I’d like to think that quality material plus community will win out over time. But I won’t bet the house on it.

]]> http://www.mattmcalister.com/blog/2006/10/17/105/the-strategic-role-of-high-quality-editorial/#comment-2290 Content: Quality vs. Clicks « Magnosticism Fri, 20 Oct 2006 13:50:19 +0000 http://www.mattmcalister.com/blog/2006/10/17/105/the-strategic-role-of-high-quality-editorial/#comment-2290 [...] Interesting discussion going on here and here about SEM, link farms and the value of quality content. I’m an old-school news guy, so I’ve always argued for top-shelf editorial as a difference-maker for publishing companies. But in a market fueled by page views and unique visitors, it’s tougher to make that case these days. The “content lite” strategies of SEM “seagulls” (as David Churbuck cleverly calls them) is a chilling reminder of the devaluation of original, quality editorial. [...] [...] Interesting discussion going on here and here about SEM, link farms and the value of quality content. I’m an old-school news guy, so I’ve always argued for top-shelf editorial as a difference-maker for publishing companies. But in a market fueled by page views and unique visitors, it’s tougher to make that case these days. The “content lite” strategies of SEM “seagulls” (as David Churbuck cleverly calls them) is a chilling reminder of the devaluation of original, quality editorial. [...]

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