Learning from Kodak’s strategic errors

“At its peak, Kodak was an icon of American technology innovation. Now it’s fighting to recover from a tech revolution that is strangling its core business. Kodak was late to recognize the problem, slow to react, and then went down the wrong innovation path. #

What struck me in particular is the notion that business models must iterate the way new technologies iterate. Creativity should not be isolated as a product development or an engineering problem. Creativity must be part of a company’s approach to winning in the market. #