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	<title>Comments on: Are big product launches necessary?</title>
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	<link>http://www.mattmcalister.com/blog/2007/03/13/154/are-big-product-launches-necessary/</link>
	<description>Inside Online Media</description>
	<pubDate>Wed, 07 Jan 2009 05:58:15 +0000</pubDate>
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		<title>By: Ian Kennedy</title>
		<link>http://www.mattmcalister.com/blog/2007/03/13/154/are-big-product-launches-necessary/#comment-12330</link>
		<dc:creator>Ian Kennedy</dc:creator>
		<pubDate>Fri, 16 Mar 2007 17:27:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/03/13/154/are-big-product-launches-necessary/#comment-12330</guid>
		<description>The Onion skewers the entire notion of the big bang, Apple-style product launch with &lt;a href="http://www.theonion.com/content/node/59345" rel="nofollow"&gt;iLaunch.&lt;/a&gt;

"The iLaunch runs Keynote-formatted presentations in high definition through a built-in projector while displaying a 3-D rotating image of the product. Voice-recognition software, Apple's most advanced to date, can recite a speech highlighting the features of the device while injecting several clever digs at competitors. Should a product demonstration experience a glitch or malfunction, the iLaunch boasts a complex algorithm that can automatically produce humorous and distracting quips."</description>
		<content:encoded><![CDATA[<p>The Onion skewers the entire notion of the big bang, Apple-style product launch with <a href="http://www.theonion.com/content/node/59345" rel="nofollow">iLaunch.</a></p>
<p>&#8220;The iLaunch runs Keynote-formatted presentations in high definition through a built-in projector while displaying a 3-D rotating image of the product. Voice-recognition software, Apple&#8217;s most advanced to date, can recite a speech highlighting the features of the device while injecting several clever digs at competitors. Should a product demonstration experience a glitch or malfunction, the iLaunch boasts a complex algorithm that can automatically produce humorous and distracting quips.&#8221;</p>
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