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	<title>Comments on: Media As A Service</title>
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	<link>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/</link>
	<description>Inside Online Media</description>
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		<title>By: Stephen</title>
		<link>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/comment-page-1/#comment-14491</link>
		<dc:creator>Stephen</dc:creator>
		<pubDate>Thu, 05 Apr 2007 10:09:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/#comment-14491</guid>
		<description>So what is my role, if I am working on establishing myself in the Tail, intentionally?</description>
		<content:encoded><![CDATA[<p>So what is my role, if I am working on establishing myself in the Tail, intentionally?</p>
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		<title>By: Jim Bursch</title>
		<link>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/comment-page-1/#comment-14273</link>
		<dc:creator>Jim Bursch</dc:creator>
		<pubDate>Tue, 03 Apr 2007 16:58:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/#comment-14273</guid>
		<description>Right on!

If we can get our heads around media as service, then we can start to open up our minds about business models and escape from the muck of ad-supported media.

I like to think I am doing my part at MyMindshare.com by &quot;enabling and capturing&quot; intention.</description>
		<content:encoded><![CDATA[<p>Right on!</p>
<p>If we can get our heads around media as service, then we can start to open up our minds about business models and escape from the muck of ad-supported media.</p>
<p>I like to think I am doing my part at MyMindshare.com by &#8220;enabling and capturing&#8221; intention.</p>
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		<title>By: Dadblog &#187; Matt McAlister on Media As A Service</title>
		<link>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/comment-page-1/#comment-14155</link>
		<dc:creator>Dadblog &#187; Matt McAlister on Media As A Service</dc:creator>
		<pubDate>Mon, 02 Apr 2007 20:34:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/#comment-14155</guid>
		<description>[...] Matt&#8217;s got some great big chunky ideas for you to chew on in his essay Media As A Service and you should go and read the whole thing. But I particularly liked this: Posting articles on your domain isn’t good enough any more. The constant fight for page views should be positive proof of that. There’s a bigger, deeper, longer term position out there as a critical part of a network. [...]</description>
		<content:encoded><![CDATA[<p>[...] Matt&#8217;s got some great big chunky ideas for you to chew on in his essay Media As A Service and you should go and read the whole thing. But I particularly liked this: Posting articles on your domain isn’t good enough any more. The constant fight for page views should be positive proof of that. There’s a bigger, deeper, longer term position out there as a critical part of a network. [...]</p>
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