I realized by the time I finished talking that the point I really wanted to make was more about how important it is that we move the dialog away from an us v them view of small and big media. Fracturing a community that is mostly full of people trying to do good in the world is not helpful, even if the definition and method of doing good varies.
The more important issue is about protecting the open public space we call the Internet.
As the network begins adopting more and more nodes, more streams of nonhuman data, new connected devices, etc., we must work harder to ensure that the interests that make all these things possible are aligned with the principles that made the Internet such valuable infrastructure for people across the globe.
But, in the meantime, there are certainly some tangible things people from both small and big media can do to point in the right direction.
The list includes atomizing information, adding more context such as time and space, linking it, making it developer-friendly, and sharing it openly with partners, among other things.