A medium without a message is an empty vessel

“A good story, well told and suited for its audience, has always been the thing and always will be. But never more than now, when the story has to live on its own.” #

The Internet gives us some incredible insights into how media businesses work because it records every action by a customer in a log. Those logs tell fascinating stories, but it’s the soul of the business that enabled those numbers to talk in the first place. #