The beginning of the end of Facebook’s grip on News

2018 will be remembered as the year the news industry changed its tune about platforms

2018 was a remarkable year for news. It finally parted ways with the technology platform that had been shaping so many aspects of everyone’s work. Facebook isn’t gone, but news is free now to explore other technologies that help journalism thrive. #


Source: The Pianola Institute
The Aeolian Duo-Art player piano of the early twentieth century was a remarkable machine. It had a crazy pump system that sucked air through a harmonica-like bar that triggered each individual key to play as a paper roll slid across the holes instructing the piano what to play with each little puncture in the paper. #


News people love what technology can do. A great media technology translates stories in journalists’ and editors’ heads into something real that other people can experience. #

Source: Kaleida, 2018
By the end of 2017 engagements for news on Facebook had dropped steadily for about 8 months consecutively. This decline was very public. The company must have realised that publishers weren’t just observing their own traffic referrals from Facebook; they were observing traffic patterns on Facebook itself. #



Coda

In 1929 the Wall Street crash killed sales of Duo-Arts. The phonograph technology and music catalog had improved enough to reclaim its place in people’s living rooms. The player piano market was reduced to enthusiasts only by the early 1930s. #