- You need to start reading Slashdot carefully and get a feel for what kinds of posts make it big. There's no formula, but there are certainly some patterns:
- It must be a breaking story. By the time it reaches a printed newspaper, it's probably too late.
- News isn't enough. The post must be insightful. They don't care about product releases unless it's something that will change a market.
- The post needs to take a position. It must imply a threat to a traditional technology or offer a key evolution of a technology.
- Language is important. The moderators look for bad writing and may kill a post based on it being poorly written. They may even change the headline.
- Excerpts, quotes and pointers to the source are required. Sometimes a post will read like a footnote from an academic journal.
- You need to start posting with some frequency. Your first post won't likely make it. The moderators are so close to the system that they know certain posters by their handle. A new guy needs to prove himself and write several entries before being accepted into the club.
- Reference several sources. They may pick up on the fact that you're trying to drive traffic to your site, so link to your competitors now and again to disguise the scent of bad behavior.
- Help them moderate. After your first or second accepted post, you may be invited to be a meta moderator. Take it seriously. Help them moderate. This will boost your karma. And the higher your karma, the more freedom and power you earn.
I wanted to hire someone to do this for us, as it would have been a much better use of traffic marketing budget, but you need someone who knows your content really well. You're only going to find that kind of talent on your editorial staff. And then you get into some weird integrity issues when your editors are also flogging stories.
Your on-staff marketing people, however, should be smart enough to write an intelligent Slashdot post. Get your editors to train them. Make them do some real work for once ![]()



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