Category Archives: adsense

Copycat ad networks threaten Google’s stability

Posted on June 19, 2006 by

Any successful business model is going to have imitators.  Google knows this as well as anybody.   But now the stranglehold on the distributed ad model is feeling weaker than ever with new competitors every day. The magic formula = isolate … Continue reading →

Posted in All, adsense, google, marketing, media, strategy | Tagged , , , , , , , , , | 1 Comment

Why (and how) the online ad model needs to change

Posted on June 13, 2006 by

Somehow I keep expecting some company to break through and solve the problems with the Google AdSense model. As advertisers, buyers and media vehicles get smarter about efficiency, the holes in the system get bigger and bigger. AdSense revenues help … Continue reading →

Posted in adsense, advertising, cpc, cpl, google, ideas, lead generation, marketing, media | Tagged , , , , , , , , , | 8 Comments