Category Archives: advertising

Behind the scenes of the Open Platform’s evolution

Posted on May 26, 2010 by Matt McAlister

When I came to the Guardian two years ago, I brought with me some crazy California talk about open strategies and APIs and platforms. Little did I know the Guardian already understood openness. It’s part of its DNA. It just … Continue reading →

Posted in All, advertising, innovation, journalism, media | Tagged , , , , , , , , , , , , , , , | 1 Comment

Building communities from Twitter posts

Posted on January 3, 2009 by Matt McAlister

I spent a little time over the last couple of weeks playing around with some Twitter data. I was noticing how several people, myself included, were sharing the funny things their kids say sometimes: “it is noisy outside. my daughter … Continue reading →

Posted in All, advertising | Tagged , , , , , , , , , | 10 Comments

Creating leverage at the data layer

Posted on March 18, 2008 by Matt McAlister

There’s a reason that the world fully embraced HTTP but not Gopher or Telnet or even FTP. That’s because the power of the Internet is best expressed through the concept of a network, lots of interlinked pieces that make up … Continue reading →

Posted in advertising, attention, business, data, future, market, media, strategy, trends | Tagged , , , , , , , , , | 1 Comment

Targeting ads at the edge, literally

Posted on February 12, 2008 by Matt McAlister

Esther Dyson wrote about a really interesting area of the advertising market in an article for The Wall Street Journal. She’s talking about user behavior data arbiters, companies that capture what users are doing on the Internet through ISPs and … Continue reading →

Posted in advertising, behavioral targeting, edge, marketing, startups, targeting | Tagged , , , , , , , , , | Comments Off

Ad networks vs ad exchanges

Posted on October 24, 2007 by

I spent yesterday at the Right Media Open event in Half Moon Bay at the Ritz Carlton Hotel. Right Media assembled an impressive list of executives and innovators including John Battelle of Federated Media, David Rosenblatt of DoubleClick, Scott Howe … Continue reading →

Posted in advertising, doubleclick, economics, exchange, google, jerryyang, johnbattelle, market, rightmedia, yahoo | Tagged , , , , , , , , , | 1 Comment

The business of network effects

Posted on August 15, 2007 by

The Internet platform business has some unique challenges. It’s very tempting to adopt known models to make sense of it, like the PC business, for example, and think of the Internet platform like an operating system. The similarities are hard … Continue reading →

Posted in advertising, behavior, dareobasanjo, data, development, future, ideas, identity, innovation, jasonkottke, marketing, media, models, network, network effects, nick carr, participation, peer production, personalization, platform, recommendations, semanticweb, social media, strategy, trends | Tagged , , , , , , , , , | 5 Comments

Why Outside.in may have the local solution

Posted on July 24, 2007 by

The recent blog frenzy over hyperlocal media inspired me to have a look at Outside.in again. It’s not just the high profile backers and the intense competitive set that make Outside.in worth a second look. There’s something very compelling in … Continue reading →

Posted in 94107, advertising, aggregation, blogging, citizen media, citizenjournalism, collaboration, community, economics, edge, journalism, local, media, network effects, outside.in, participation, peer production, platform, potrero hill, publishing, san francisco, semanticweb, social media, tagging | Tagged , , , , , , , , , | 6 Comments

Thinking about media as a platform

Posted on July 3, 2007 by

Back in my InfoWorld days (2004-ish?) I somehow woke up to the idea that media could be a platform.1 Whereas my professional media experience prior to that was all about creating user experiences that resulted in better page views and … Continue reading →

Posted in advertising, innovation, media, models, network, network effects, platform, washingtonpost, web services | Tagged , , , , , , , , , | 10 Comments

Ziff Davis sells its mission statement

Posted on May 3, 2007 by

Paul Conley rants on Ziff Davis for their latest breach of journalistic ethics. They’ve gone so far as to sell the very text of their editorial mission statement to advertisers. Check out this screenshot: “If you want to see the … Continue reading →

Posted in advertising, ethics, intellitxt, publishing, ziffdavis | Tagged , , , , , , , , , | 1 Comment

Media As A Service

Posted on April 2, 2007 by

Much like print and tv are becoming marketing vehicles to drive people online, the domain name for an online media service is becoming sort of an abstract utility or maybe just a brand address for media services rather than the … Continue reading →

Posted in advertising, attention, feedburner, history, ideas, innovation, journalism, management, marketing, media, models, peer production, process, publishing, rightmedia, rss, strategy, trends, webservices | Tagged , , , , , , , , , | 3 Comments