Category Archives: cpl

Why (and how) the online ad model needs to change

Posted on June 13, 2006 by

Somehow I keep expecting some company to break through and solve the problems with the Google AdSense model. As advertisers, buyers and media vehicles get smarter about efficiency, the holes in the system get bigger and bigger. AdSense revenues help … Continue reading →

Posted in adsense, advertising, cpc, cpl, google, ideas, lead generation, marketing, media | Tagged , , , , , , , , , | 8 Comments

Reach vs target marketing: how to reduce the waste

Posted on May 18, 2006 by

There are 2 somewhat opposing forces that advertisers are always trying to reconcile: broader reach higher precision Search marketing solves the former. And niche publishing solves the latter. It seems to me that there are ways everyone could benefit from … Continue reading →

Posted in advertising, cpl, marketing, screencast, webcast, white paper | Tagged , , , , , , , , , | Comments Off