Category Archives: idg

IDG does the right thing

For a company that avoids PR so actively, IDG has recently launched itself onto the media stage with great vigor. The closure of InfoWorld magazine a month ago signalled the end of an era across the magazine market, and then … Continue reading

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InfoWorld to close magazine business

Rex Hammock and Valleywag tip us off to Sam Whitmore’s MediaSurvey piece on the closure of InfoWorld’s magazine operation. Though still rumor at this point, the news doesn’t surprise me one bit. The “enterprise fleet”, as former IDG President Pat … Continue reading

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IDG’s private-label CPC ad system

Most publishers are either looking to capitalize on the CPC text link advertisement bidding concept or they already have a plan for implementing something in this space. IDG found their private-label CPC bidding tool solution with Quigo, a competitor of … Continue reading

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