Category Archives: jerryyang

Ad networks vs ad exchanges

I spent yesterday at the Right Media Open event in Half Moon Bay at the Ritz Carlton Hotel. Right Media assembled an impressive list of executives and innovators including John Battelle of Federated Media, David Rosenblatt of DoubleClick, Scott Howe … Continue reading

Posted in advertising, doubleclick, economics, exchange, google, jerryyang, johnbattelle, market, rightmedia, yahoo | Tagged , , , , , , , , , | 1 Comment