Category Archives: market

Creating leverage at the data layer

There’s a reason that the world fully embraced HTTP but not Gopher or Telnet or even FTP. That’s because the power of the Internet is best expressed through the concept of a network, lots of interlinked pieces that make up … Continue reading

Posted in advertising, attention, business, data, future, market, media, strategy, trends | Tagged , , , , , , , , , | 1 Comment

Ad networks vs ad exchanges

I spent yesterday at the Right Media Open event in Half Moon Bay at the Ritz Carlton Hotel. Right Media assembled an impressive list of executives and innovators including John Battelle of Federated Media, David Rosenblatt of DoubleClick, Scott Howe … Continue reading

Posted in advertising, doubleclick, economics, exchange, google, jerryyang, johnbattelle, market, rightmedia, yahoo | Tagged , , , , , , , , , | 1 Comment