Category Archives: marketing

Targeting ads at the edge, literally

Posted on February 12, 2008 by Matt McAlister

Esther Dyson wrote about a really interesting area of the advertising market in an article for The Wall Street Journal. She’s talking about user behavior data arbiters, companies that capture what users are doing on the Internet through ISPs and … Continue reading →

Posted in advertising, behavioral targeting, edge, marketing, startups, targeting | Tagged , , , , , , , , , | Comments Off

The useful convergence of data

Posted on January 3, 2008 by

I have only one prediction for 2008. I think we’re finally about to see the useful combination of the 4 W’s – Who, What, Where, and When. Marc Davis has done some interesting research in this area at Yahoo!, and … Continue reading →

Posted in behavior, community, data, design, future, ideas, identity, innovation, local, marketing, personalization, programmableweb, recommendations, semanticweb, social, theory, trends | Tagged , , , , , , , , , | 4 Comments

How to launch an online platform

Posted on December 12, 2007 by

I attended the Bebo developer platform announcement this morning in San Francisco. The announcement seemed to go down very well based on immediate response, though only time will tell if the expected impact is achieved. It’s clear that a formula … Continue reading →

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Investing in video at YDN

Posted on November 6, 2007 by

We’ve been playing around with video as a communications mechanism on Yahoo! Developer Network for a while now. Our casual attempts to generate interest in Yahoo! technologies through interviews, screencasts, tech talks, etc. have worked really well. So, we hired … Continue reading →

Posted in marketing, video, yahoo, ydn | Tagged , , , , , , , , , | 2 Comments

The business of network effects

Posted on August 15, 2007 by

The Internet platform business has some unique challenges. It’s very tempting to adopt known models to make sense of it, like the PC business, for example, and think of the Internet platform like an operating system. The similarities are hard … Continue reading →

Posted in advertising, behavior, dareobasanjo, data, development, future, ideas, identity, innovation, jasonkottke, marketing, media, models, network, network effects, nick carr, participation, peer production, personalization, platform, recommendations, semanticweb, social media, strategy, trends | Tagged , , , , , , , , , | 5 Comments

Transparency as a result of efficiency

Posted on April 12, 2007 by

Advertising Lab pointed to the AdAge article written by Eric Webber who prefers clothed conversations to naked ones: “It seems to me that all this talk of being “totally transparent” is overrated and takes things entirely too far. What’s worse, … Continue reading →

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Media As A Service

Posted on April 2, 2007 by

Much like print and tv are becoming marketing vehicles to drive people online, the domain name for an online media service is becoming sort of an abstract utility or maybe just a brand address for media services rather than the … Continue reading →

Posted in advertising, attention, feedburner, history, ideas, innovation, journalism, management, marketing, media, models, peer production, process, publishing, rightmedia, rss, strategy, trends, webservices | Tagged , , , , , , , , , | 3 Comments

Are big product launches necessary?

Posted on March 13, 2007 by

A commenter in Mark Glaser’s recent post on MediaShift about the USA Today redesign sheds light on a problem that Internet companies seem to struggle with a lot. “I think there may be a lesson to be learned in how … Continue reading →

Posted in agile, collaboration, community, creativity, development, innovation, mainstream media, management, marketing, media, msm, peer production, process, publishing, research, socialmedia | Tagged , , , , , , , , , | 1 Comment

A magazine I would love to read

Posted on February 23, 2007 by

There’s a magazine that I’d love to read if someone published it (yes, the print kind). Of course, it’s about the Internet. It’s about the stack that makes up the Internet, the platform or, as many people are calling it, … Continue reading →

Posted in advertising, future, history, innovation, internet, journalism, magazine, marketing, media, print, startup, video, webservices | Tagged , , , , , , , , , | 8 Comments

Membership has its privileges

Posted on February 13, 2007 by

Mark Glaser asks his readers this week to submit the answer to the following question: “What would motivate you to contribute to a citizen media site?” I can’t imagine that anyone is going to be able to answer that question … Continue reading →

Posted in attention, behavior, citizenjournalism, collaboration, community, culture, digg, ideas, marketing, media, participation, peer production, socialmedia, socialnetworks, startup, strategy | Tagged , , , , , , , , , | Comments Off