He suggests the algorithms that proudly surface the deep dark corners of the Internet are actually just self-referential popularity contests. When searching for his name Justin found that the articles he's written that are likely most influential in the real world fail to rank higher than the articles he's written which attracted the most link love from media-obsessed blogger types, Viagra without prescription norway, like myself.

"There are web2topians out there--Battelle and my friend Matt McAlister immediately spring to mind--who are convinced that the Googles (and Diggs and del.icio.uses and Amazons and Last.fms) of the future will do a vastly better job of steering people to what they want, such a good job that most of the gatekeepers of the current media universe will prove wholly extraneous."

This isn't the first time someone has accused me of being a Web 2.0 blogger. Coincidentally, free viagra without prescription, the same day Justin posted this, I was mocked by a local construction worker waiting for the bus with his buddies as I passed on my way to the office. He shouted to nobody in particular,

"Man, you know what I hate, buy viagra online. Pfizer free trial offers for viagra, Dotcommers." He watched me walk by stonefaced and waited for a response. The guys standing around him turned to look. Unsure still, he blurted out, viagra og rødvin, "Architects, too. Viagra no presciptioncountrys, Hate all of them." He got the laugh he was looking for.

Jeez, am I that boring. Buy viagra online, Or that obvious and annoying. (Please don't say anything. I think I know the answer.)

Anyhow, viagra cartoons, Justin's question is top-of-mind for a lot of people in the media business. Where I disagree with him and the wisdom of the media industry crowd is on the notion of "gatekeepers" or rather the need for them at all. Viagra price in pakistan, Perhaps the most important part of being successful in media is distribution, and the reason we're asking what the role of the gatekeeper is today is because the Internet has disintermediated the media distribution models that helped them become gatekeepers in the first place.

Online search changed the way people access relevant information, and those who once thought of themselves as gatekeepers suddenly found themselves at the mercy of the link police, the new gatekeepers, the search engines, buy viagra online.

Yet, Justin's explanation of the weakness of Google's algorithm is exactly what I think many people who get mocked for their trendy glasses, viagra for sale In Oslo, old man sport coats, carefully orchestrated facial hair events, Viagra in burma, designer shoes and man purses (I don't have a man purse) all see improving with the introduction of explicit and implicit human data into the media distribution model. The act of hyperlinking to a web page is not a strong enough currency to hold together a market of information as big as the Internet has become in recent years. It's a false economy.

But the link currency opened the door to the idea of using behavior to help people find things, where to get viagra without prescription. Buy viagra online, I love Last.fm not just for the music it recommends to me but because it proves this to be true. The Internet is made of people, people with a wide range of knowledge, Viagra danmark, tastes, and interests.

Now, there will always be a role for experts, free femaile viagra, and there are many cases where being an expert is not just subjective. Experts are hugely influential on the Internet as they are in other media. Where can i get viagra for sale in phila, But I don't see that a gatekeeper is an expert by definition.

There will also always be a role for enablers, buy viagra online. Good enablers are often community builders who understand the rhythms of human psychology and emotion. Henry Luce was such a man, and I think he might have been a very successful web2topian today, brand viagra for sale.

If those who call themselves "gatekeepers" want to share their expertise in valuable ways, then they will need to understand how the role of human data helps with distribution of that expertise. Cheap generic viagra from canada, If those who aim to be enablers of communities want to be relevant, they will find ways to do that in many of the social technologies that have proven successful in this new world.

Similarly, if the people Justin affectionately refers to as web2topians appear smug, glib or arrogant when talking about media, then they are only doing themselves and everyone in the business a disservice. Gatekeepers know better than anyone that expertise does not by definition make you important. That's a lesson the Internet generation will learn the hard way when someday they become irrelevant, too, I'm sure.

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Though still rumor at this point, the news doesn't surprise me one bit. The "enterprise fleet", as former IDG President Pat Kenealy once descibed the combo of InfoWorld, Networkworld, Computerworld, and the CXO titles, girl viagra, was a crowded space within the company not to mention amongst the amazingly dense collection of print titles across the market at places like CMP, Ziff, etc.

When I was at InfoWorld, there were countless discussions about how to work together and compete with Computerworld, a "sister" publication that operates in Boston. Airtran viagra online, We found a nice complementary relationship online where InfoWorld focused on products and Computerworld focused on news. That position may still work for them, but they'll have to find a way to pay for the research involved in reviewing enterprise-scale hardware and software, billige viagra Apotheke. It ain't cheap or easy.

If they can't pay for it with the niche-level advertising, then everyone in the market is worse off. Somebody somewhere needs to pay InfoWorld fair market value for the analysis they have provided in the past.

Fair market value will not likely be as attractive as it used to be. Billige viagra Apotheke, It may not pay for lavish sales offsites and fat expense budgets. But the market for it is real nonetheless.

If the rumor is true, mainstream services viagra, then IDG is doing a smart thing even if merely experimenting with the model for how to move entirely online for the rest of the "fleet". Somebody had to step forward, and InfoWorld is as well positioned to make that transition as anybody.

They've figured out some clever ways to package and sell podcasting, screencasts, RSS, Truth about generic viagra, newsletters and lead generation programs even if only as a loss leader for larger bundles of ad impressions.

They need to continue the progression and start baking their valuable data and services into strategic distribution points (how about IDG's 300 other web sites around the world to start...?) and find ways to integrate their offline events business into the online experience as a form of collaboration, social networking and participation, billige viagra Apotheke.

It seems to me that they are better off (at least a little) than the San Francisco Chronicle where the Editor-in-Chief is waving a white flag:

I'm hearing rumors that the San Francisco Chronicle is in big trouble. Apparently, Phil Bronstein, the editor-in-chief, told staff in a recent "emergency meeting" that the news business "is broken, and no one knows how to fix it."

My fingers are crossed for the InfoWorld guys. And it's hard not to feel bad for them, generic viagra canada, despite failing to value their star performer, Jon Udell, who left recently for Microsoft.

IDG has been a deer in the headlights of the Internet 18-wheeler for years. Billige viagra Apotheke, I can imagine this is the first of many similar moves that will happen this year across the whole print market.

Did Infoworld just get slaughtered or saved. And who will be next. Viagra i thailand, UPDATE: Rafat Ali of PaidContent says this is no rumor. He added, "The worst thing: the staff internally didn’t know about this until this story came out." Yikes.

SFGate's Tech Chronicles says, "The announcement is due out Monday."

Scott Karp observes, "there’s a big gap between a B2B magazine making the transition [to an online-only publishing business] and a local newspaper making it across the chasm, billige viagra Apotheke. But we’ve got to start somewhere."

Shel Israel looks back on InfoWorld the magazine with nostalgia, "It was a must-read for the entire IT industry every Monday morning...The death of this publication does not surprise me, but it also does not make me particularly happy."

Jim Forbes runs through InfoWorld's editorial history, "In its more than 20-year life, this magazine has been the launchpad for several notable computer journalists including Stewart Alsop, best price on viagra, Maggie Canon, John Dvorak, Jonathan Sacks, Ziff Brother's Investment counselor Michael Miller, PBS' Mark Stephens (who left InfoWorld with the name of the magazine's fictional field editor and gossip columnist, Robert Cringely) as well as New York Times technology journalists Laurie Flynn and John Markoff." He leaves out influential and talented journalists like Steve Gillmor, Viagra, Jon Udell, Eric Knorr, and current EIC Steve Fox.

PR 2.0 blogger Brian Solis adds, "Knowing Steve Fox and Ephraim Schwartz personally, they will ensure that it continues to be a top information source for IT professionals who rely on qualified news and hands-on reviews."

Jon Udell offers an empathetic shoulder, "as someone who’s loved and lost a magazine, I just want to say to my friends there who were blindsided and are losing sleep over this: Been there, viagra 50mg online, done that, it’s no fun, good luck."

John Battelle notes the operating cost savings of going online-only but recognizes the challenge ahead, "When I was running The Standard, InfoWorld was a sister publication, and a good one at that. Viagra no prescription blog, I really hope the publication thrives online, but its owner, IDG, will have to take painful measures to make it relevant in a world where coverage is owned by online pubs and blogs already deep in the flow...Good luck, guys."

Tom Murphy hates the blogosphere coverage so far, "News that the print issue of InfoWorld is no more, while not a terrible shock, is very sad, buying viagra in australia without prescription with fast delivery. Of course what’s sadder may be the cacophony of Web 2.0 folks pointing their fingers and shouting 'I told you so'….". Billige viagra Apotheke, I'm sure this post isn't helping with that, though that's not my intent here. Sorry if that's what it sounds like I'm saying.

David Churbuck says this move fits with IDG's long term strategy, "it’s not a big surprise, nor, does it mean anything especially dire or negative about the ongoing strength of the InfoWorld franchise online. Buy cheap viagra in uk, I was at IDG two years ago, I knew its managers and editors, and the plan at IDG was to go hard in the direction of online at all possible velocity."

InfoWorld contributor Phil Windley assesses the personnel moves, "Steve Fox, InfoWorld’s Editor-in-Chief has said that very few layoffs will occur since most people will simply work on the online version or the events side of the business (a big focus lately). I suspect those let go will be people who’s expertise is in Quark and other print-only skills."

UPDATE 2: InfoWorld EIC Steve Fox makes the announcement formal on the Techwatch blog, "Yes, the rumors are true, real viagra. As of April 2, 2007, InfoWorld is discontinuing its print component, billige viagra Apotheke. No more printing on dead trees, no more glossy covers, no more supporting the US Post Office in its rush to get thousands of inky copies on subscribers' desks by Monday morning (or thereabouts). The issue that many of you will receive in your physical mailbox next week -- vol. 29, issue 14 -- will be the last one in InfoWorld's storied 29-year history."

IDG's Colin Crawford puts the news into perspective amongst several intentional and determined moves down this path, Viagra tablets for women, "Recently InfoWorld’s revenue has been predominantly driven by its online and events business. Print no longer is the major product line at InfoWorld. Billige viagra Apotheke, So while the closure of a 27-year print publication is somewhat newsworthy, it is also a natural step in a plan that was put in place 2 years ago"

InfoWorld.com GM Virginia Hines explains how the transition unfolded up to this point, "Over a year ago, we began sharply differentiating the web business from the magazine with a focus on the Web 2.0 cornerstones of community, multimedia, and interactivity. Once we started building those three principles into our web presence the result was so much more compelling and engaging for advertisers and audience alike that the ink-on-paper magazine version paled in comparison. "

Paul McNamara of InfoWorld's sister publication Networkworld worries about the future of other IDG publications, "Network World will continue to produce a print edition for the foreseeable future, I am told. In general, I no longer make predictions about the future of print magazines and newspapers, resultados negativos viagra, although, I suppose if you were to read the handwriting, you'd find it not on the wall but online."

IDG President Bob Carrigan adds that IDG has no plans to eliminate any other print titles, but "the trends are not good for print . . . we're quickly moving to a place where print is not going to be the predominant revenue stream for us.".

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"I think there may be a lesson to be learned in how to roll these things out. Most of the problems people are having are usability issues that it is nearly impossible for designers/developers who are in the weeds to notice."

Similarly, Scott Karp asked the right question:

"Could it be that it’s really the social media revolutionaries who "don’t get it" when they assume that what the people want is to rise up against the media autocracy and take control, free trial for viagra or cialias, when in fact what most people want is to get high quality information from a reliable source?"

Unfortunately, even if you do the user research the recommendations of the studies often don't fit into tight product release deadlines. Buy viagra online without prescription free shipping, And the studies often just support product direction rather than fully investigate a user need.

But the problem isn't the research, it's the product roadmap. In order to deliver a big punch in the market and cut through the noise, you need to be bold, where to buy viagra. And big changes that get noticed by big audiences require a lot of planning and complicated scheduling, viagra cheapest. Big changes are expensive on many levels.

But do you really need a big punch. Best viagra alternative, Most of my favorite online services tend to evolve organically as if responding to the way people are using the tools. Where to buy viagra, Last.fm, for example, subtely rolls out new features that can occassionally have a significant impact on my usage. They had a pretty crappy web-based player for a long time. Of course, they upgraded it, Can i use viagra for whole life, as I knew they would, and I found it when it was relevant for me to look for it. Is there a reliable online pharmacy to order viagra, There's no amount of marketing they could have done to make me upgrade, and if they had done heavy marketing I might have actually been annoyed with them and considered a competitor.

The online media market is way too fickle to annoy your loyal customers.

But what about reaching new customers, where to buy viagra. Subtelty won't win market share, is viagra sold in stores.

Admittedly, when you have a hammer everything looks like a nail, Buy world cheapest viagra, but the lessons of the web services market can be instructive. When you empower people to build businesses (or audiences) with your core offering, then you create a multiplier effect and reach all kinds of markets that you might never reach otherwise.

Winning market share in online media can happen by giving people the ability to distribute your offering for you, viagra thorold, to create loyal customers for you out of their own customers, to build their own buzz for your product because they have an incentive for it to succeed. Where to buy viagra, Building the kind of passion required for a distributed customer model like this will never come from big bang marketing. Viagra to buy, It comes from fostering trustworthy relationships, establishing meaningful brands, proving tangible value, and responding quickly to market changes, viagramade in india.

It's not about noise. It's about relationships. De que color y forma es el viagra, I tend to agree with most online media insiders who appreciate the conceptual breakthrough for USA Today online and the balls to act on it, but I would be surprised if any of the positive comments in the blogosphere came from USA Today readers. And if USA Today damaged their relationship with their readers with this redesign, then they have made an incredibly costly mistake, where to buy viagra.

Online services need to roll out important new features constantly. But the days of hitting the market hard with a new product launch are fading, viagra for sale in thailand. It works occassionally for major releases of things that are really new and require a reeducation of the market, like the iPhone. Viagra for sale in ireland, But fewer and fewer things fit into that category.

Where to buy viagra, At the risk of invalidating everything I've said here by quoting a man who's social and political beliefs go against just about everything I believe, Eric S. Raymond's "The Cathedral and the Bazaar" included many astute observations about the way Linux development was able to scale so efficiently. Among the lessons is the classic "Release early and often" mantra:

"In the cathedral-builder view of programming, bugs and development problems are tricky, buy viagra in store, insidious, deep phenomena. It takes months of scrutiny by a dedicated few to develop confidence that you've winkled them all out. Thus the long release intervals, and the inevitable disappointment when long-awaited releases are not perfect.

In the bazaar view, on the other hand, you assume that bugs are generally shallow phenomena...or, at least, that they turn shallow pretty quickly when exposed to a thousand eager co-developers pounding on every single new release. Accordingly you release often in order to get more corrections, and as a beneficial side effect you have less to lose if an occasional botch gets out the door."

Product Managers and Marketers need to bake these concepts into their thinking as well or risk missing the wider opportunity, the ultimate in marketing and distribution efficiency -- customers as partners.

Photos: marble2, ccarlstead.

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But I also know that there are many editors and executives alike who wish very much to apply the mental shift they may have adopted perhaps years ago and turn it into practical change without losing their jobs in the process. We need those people employed and making change happen in their organizations in order to accomplish the new media goals, no matter how slowly.

As Justin points out, even Time Warner has adopted a multi-threaded approach to journalism where columnists are required to post weekly online in addition to their print columns which require significantly more dedication. If that's not enough, Justin has recently begun blogging on topic and wrote a book on one of his beats to boot, παραγγείλετε online viagra.

Time Warner may not be collaborating with customers as much as it needs to, but clearly that door is opening some. And that's a good thing.

Jay is not wrong to press old media to change more dramatically and to do it faster. It's not just the methods that need to change. The way that they think about the world around them and the value of their perspective both need to accomodate a new and different way of communicating.

In this case, it's a matter of picking which battles to fight. Attacking those who are influencing positive change at the companies you wish to influence is probably going to turn off those who may be listening to you.

Don't invite other kids to play in the sand box and then throw sand at them, Jay.

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Here's one particularly good excerpt:

It is a very nice feeling to have respectful attention from everybody within earshot, no matter how many people that may include, cheap viagra tablets. We have a word to describe a very attentive audience, and that word is "enthralled." A thrall is basically a slave. Natural viagra, If, for instance, I should take it in my head to mention panda bears, you who are paying attention are forced to think "panda bears, viagra cheapest prices," a thought you had no inkling would come up when you decided to listen to this talk. Now let me ask, Overnight viagra, how many of you, on hearing the word "panda" saw a glimpse of a panda in your imagination. Raise your hands, please, viagra buy. Cheap viagra tablets, Thank you. ... A ha. Cheap viagra free shipping, What just happened. I had your attention and I was able to convert it into a physical action on some of your parts, raising your hands. It comes with the territory, cheap viagra tablets. That is part of the power that goes with having attention, pharmacy rx one viagra, a point I will have reason to return to. Right now, Buy valium and viagra online, it should be evident that having your attention means that I have the power to bend your minds and your bodies to my will, within limits that in turn have to do with how good I am at enthralling you. This can be a remarkable power. When you have superb control over your own body, order viagra online without a prescription, so that you can perform great athletic feats, it feels great; likewise, Buy viagra in canada, it feels good when your mind feels focused and powerful; how much more wonderful then to be able to have the minds and bodies of others at your disposal. Cheap viagra tablets, On the rather rare occasions when I have felt I was holding an audience "in the palm of my hand, hanging on my every word," I have very much enjoyed the feeling, and of course others who have felt the same have reported their feelings in the same terms. The elation is independent of what you happen to be talking about, even if it is to decry something you think is horrible.

One of the important lessons from this discussion is for media companies to think of themselves more like a mirror. If online media brands can successfully help their customers to get attention then they will win.

That doesn't mean you should resurrect that old message board system you trashed or stopped linking to, viagra from china. It means that you need to stop pushing content out and start introducing your online audience to each other, cheap viagra tablets.

After reading things like this I start wondering whether publishers should stop creating content completely. The efficiencies of leveraging an online media brand merely as a way to conduct 1-1, Viagra cheap prices, 1-many, and many-many conversations only amongst the audience itself seem intuitively more powerful and future-proof than almost any form of broadcasting we have today.

And it probably also means throwing out terms like "audience" in your corporate lexicon unless you are referring to the "audience" of one of your customers. This model suggests that media brands don't have anyone listening to them. The sites' "users" or "visitors" are interacting with each other instead...competing for attention amongst each other.

How many medium to large-sized publishers will be necessary when a few figure out how to enable people to get more attention. I would bet all of the teen magazines are panicking in the big shadow of MySpace's market share. It suddenly feels like there's another wave of disintermediation on the horizon, this time aimed squarely at publishers who are slow to shift gears.

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