Category Archives: myspace

How to launch an online platform (part II)

The MySpace guys won the latest launch party battle. About 200 people met at the new MySpace house last night in San Francisco to see what the company was going to do to compete with Facebook on the developer front.

Posted in developer, events, myspace, platform, san francisco | Tagged , , , | Comments Off

The excellent buzz in the MySpace office

Last night I visited my brother Mitch who works at MySpace in the London office in soho. I was quickly reminded how removed I am from pop culture as people rattled off band names and industry gossip that was completely … Continue reading

Posted in culture, myspace | Tagged , , , , , , , , , | Comments Off

The strategic role of high quality editorial

Quality editorial is not a growth position for a media company. It may be a competitive advantage. And it will surely be a brand differentiator. But it won’t by nature expand audience or increase revenues. It’s not necessarily even a … Continue reading

Posted in journalism, media, myspace, strategy, youtube | Tagged , , , , , , , , , | 2 Comments

MySpace reinvented email

Somebody recently referred to MySpace as “Outlook for teenagers”. Wow, what an interesting way to visualize the paradigm shift. I had trouble grasping why it was that kids were referring to their MySpace experience using phrases that imply addiction, but … Continue reading

Posted in blogging, email, identity, myspace, socialnetworks | Tagged , , , , , , , , , | 2 Comments