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		<link>http://www.mattmcalister.com/blog/2007/11/19/202/the-problem-with-being-popular-part-2/</link>
		<comments>http://www.mattmcalister.com/blog/2007/11/19/202/the-problem-with-being-popular-part-2/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 00:24:32 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
				<category><![CDATA[attention]]></category>
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		<description><![CDATA[Cheap viagra online without prescription, One of the more interesting sciences, in my mind, is how information relevance is both determined, surfaced and then evolved. Me pase de viagra, In Fred Wilson's recent Cautionary Techmeme Tale he argues that making news popular takes away its social context and therefore becomes meaningless. He found Techmeme more [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Cheap viagra online without prescription</b>, One of the more interesting sciences, in my mind, is how information relevance is both determined, surfaced and then evolved.  <b>Me pase de viagra</b>, In Fred Wilson's recent <a href="http://avc.blogs.com/a_vc/2007/11/techmeme-a-caut.html">Cautionary Techmeme Tale</a> he argues that making news popular takes away its social context and therefore becomes meaningless.  He found Techmeme more useful when its sources more closely resembled his network of friends:</p>
<p><blockquote>"For years, <b>philadelphia viagra</b>, <b>Viagra in india</b>, I've been using curators to filter my web experience...Techmeme has been the killer social media curator for my world of tech blogs. Lore has it that it was created using Scoble's OPML file, <b>fast shipping cheap viagra</b>.  <b>Want to order viagra online</b>, It doesn't matter to me if that's true or not, I love that story, <b>viagra order online</b>. Because my OPML file was unusable until I found Techmeme and after that I stopped reading feeds and started reading curated feeds."</blockquote></p>
<p>This feeds into a larger argument about <a href="http://www.mattmcalister.com/blog/2006/04/25/45/the-problem-with-being-popular">why pop culture and the art of being or becoming popular can be a bad thing</a>, <b>cheap viagra online without prescription</b>.  <b>What will viagra do to someone with no problems</b>, Not long ago I was inspired by the movie "Good Night and Good Luck" to dive into this idea myself:</p>
<p><blockquote>"The real problem with popularity-driven models is that they reduce both the breadth and depth of the sources, topics and viewpoints being expressed across a community, <b>pharmacie van der viagra à paris</b>.  <b>Buy viagra in orlando</b>, Popularity-driven models water down the value in those hard-to-find nuggets. They normalize coverage and create new power structures that interesting things have to fight through."</blockquote></p>
<p>This is exactly why personalization, <b>analysis method of viagra</b>, <b>Lady viagra</b>, recommendations and social media technologies really matter.  They can solve this problem of creating conformist media consumption practices by creating relevance through networks of people rather than through networks of commercial institutions, <b>order viagra from canada</b>.</p>
<p>I haven't used <a href="http://my.yahoo.com">My Yahoo!</a> <b>Cheap viagra online without prescription</b>, as much as I'd like, but there is a simple function in it that I love which could ultimately create amazing benefits for people who want a human filter for the Internet.  <b>Buy viagra into canada</b>, It's called "Top Picks".<br />
<img src="http://www.mattmcalister.com/blog/wp-content/uploads/2007/11/myyahoo-recommendations.jpg" border="0"/></p>
<p><em>"The Top Picks module automatically highlights stories from your page, <b>experiencias con el viagra</b>, <b>Viagra at albertson</b>, based on the articles you have recently read on My Yahoo. The more stories you click on, the more you will see this module reflect your interests."</em></p>
<p>Actually, the technology beneath it is not so 'simple' but the application of it here makes so much sense that it feels like it's simple when you watch it work.  It works by using implicit behaviors.  I don't have to tell it what I like, <b>cheap viagra online without prescription</b>.  It learns.</p>
<p>If it could also show me what my social network is tapped into right now, then the experience would feel nearly complete.</p>
<p>Media researchers will note here that people need pop culture to feel connected to a greater whole.  I believe that's true, too.  Television is an amazingly powerful community builder.</p>
<p>But I would gladly trade a powerful singular social voice tied together by networks of distribution ownership for a less unified but still loosely connected network of pop culture tied together by my personal activities and my social connections.</p>
<p></p>
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		<title>Viagra Cheap - Discount Online Pharmacy</title>
		<link>http://www.mattmcalister.com/blog/2007/10/15/195/building-community-is-hard/</link>
		<comments>http://www.mattmcalister.com/blog/2007/10/15/195/building-community-is-hard/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 18:21:15 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
				<category><![CDATA[citizen media]]></category>
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		<description><![CDATA[Jay Rosen has an interesting post on the failure of AssignmentZero Order viagra online, , an effort to build a publicly funded crowdsourced news organization. Among the many lessons, viagra sverige, Buy viagra in china, he keeps coming back to motivation and incentive. "A well managed project correctly estimates what motivates people to join in, [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2007/10/09/what_i_learned.html">Jay Rosen</a> has an interesting post on the failure of <a href="http://zero.newassignment.net/">AssignmentZero</a> <b>Order viagra online</b>, , an effort to build a publicly funded crowdsourced news organization.</p>
<p>Among the many lessons, <b>viagra sverige</b>, <b>Buy viagra in china</b>, he keeps coming back to motivation and incentive.</p>
<p></p>
<p></p>
<p><blockquote>"A well managed project correctly estimates what motivates people to join in, <b>viagra without rx</b>, <b>Can you ship viagra canada to usa</b>, what the various rewards are for participants, and where the practical limits of their involvement lie, <b>cheapest generic viagra prices</b>.  <b>Viagra labels</b>, ...amateur production will never replace the system of paid correspondents. It only springs to life when people are motivated enough to self-assign and follow through."</blockquote></p>
<p></p>
<p></p>
<p>The idea wasn't fundamentally broken, <b>online viagra no prescription</b>, <b>Viagra pfzer</b>, in my mind.  Crowdsourced news is very powerful, <b>order viagra online</b>.  As <a href="http://powazek.com/posts/622">Derek Powazek said</a>, <b>viagra free shipping</b>, <b>Buy viagra</b>, <blockquote>"At its best, crowdsourcing is about expanding the walls of the newsroom to the internet, <b>swimming viagra</b>, <b>Canadian viagra for sale</b>, giving an opportunity to people with real experience to share their expertise. This is a point that’s often lost on people who are just looking to make a quick buck on Web 2.0."</blockquote></p>
<p></p>
<p></p>
<p>More than anything else, <b>discount viagra</b>, <b>Utah UT</b>, I suspect that AssignmentZero failed because there weren't any readers.  Motivation wouldn't have been a problem with a NYTimes-sized audience, <b>cheap viagra FAST DELIVERY</b>.</p>
<p>To date, I've never seen a better explanation of the motivations in collaborative online experiences than <a href="http://en.wikipedia.org/wiki/Coase's_Penguin">Yochai Benkler's paper called Coase's Penguin</a>.  One of my favorite excerpts from that is where he warns against paying for contributions from the community:</p>
<p></p>
<p></p>
<p><blockquote> <b>Order viagra online</b>, "An act of love drastically changes meaning when one person offers the other money at its end, and a dinner party guest who will take out a checkbook at the end of dinner instead of bringing flowers or a bottle of wine at the beginning will likely never be invited again."</blockquote></p>
<p></p>
<p></p>
<p>There are as many motivations as there are contributors in a shared media project.  What holds them together is more art than science.  Some of that art includes good timing and luck.  But it also requires a unique kind of commitment and salesmanship from the leaders of the project.</p>
<p>I've begun to wonder if the tipping point happens when the confluence of the community size, the ROI to the contributors and the depth of the trust relationship with the company or the brand creates more value than the sum of the parts.  Maybe the science of collaboration services can be found by quantifying the meaning of the relationships between those elements: size, cost, benefit and trust.</p>
<p>Or it could also be that the secret sauce inside the Craig Newmarks, Stewart Butterfields and Jimmy Waleses of the world is much more complicated and nuanced than anyone realizes.</p>
<p></p>
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		<title>Viagra Cheap - Discount Online Pharmacy</title>
		<link>http://www.mattmcalister.com/blog/2007/08/15/187/the-business-of-network-effects/</link>
		<comments>http://www.mattmcalister.com/blog/2007/08/15/187/the-business-of-network-effects/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 03:44:30 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/08/15/187/the-business-of-network-effects/</guid>
		<description><![CDATA[Um viagra online, The Internet platform business has some unique challenges. It's very tempting to adopt known models to make sense of it, like the PC business, for example, and think of the Internet platform like an operating system. The similarities are hard to deny, and who wouldn't want to control the operating system of [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Um viagra online</b>, The Internet platform business has some unique challenges.  It's very tempting to adopt known models to make sense of it, like the PC business, for example, and think of the Internet platform like an operating system.</p>
<p>The similarities are hard to deny, and who wouldn't want to control the operating system of the Internet.</p>
<p>In 2005, <a href="http://www.kottke.org/05/08/googleos-webos">Jason Kottke proposed a vision for the "WebOS"</a> where users could control their experience with tools that leveraged a combination of local storage and a local server, <b>Fda legally import viagra</b>, networked services and rich clients.</p>
<p>	<blockquote>"Applications developed for this hypothetical platform have some powerful advantages. Because they run in a Web browser, these applications are cross platform, just like Web apps such as Gmail, Basecamp, and Salesforce.com, <b>Um viagra online</b>. You don't need to be on a specific machine with a specific OS...you just need a browser + local Web server to access your favorite data and apps."</blockquote></p>
<p>Prior to that post, <a href="http://www.roughtype.com/archives/2005/05/the_next_ui.php">Nick Carr offered a view on the role of the browser</a> that surely resonated with the OS perspective for the Internet:</p>
<p>	<blockquote>"Forget the traditional user interface. The looming battle in the information technology business is over control of the utility interface...Control over the utility interface will provide an IT vendor with the kind of power that Microsoft has long held through its control of the PC user interface."</blockquote></p>
<p>He also responded later to Kottke's vision saying that the reliance on local web and storage services on <a href="http://www.roughtype.com/archives/2005/08/jason_kottke_of.php">a user's PC may be unnecessary</a>:</p>
<p>	<blockquote>"Your personal desktop, residing entirely on a distant server, will be easily accessible from any device wherever you go. Personal computing will have broken free of the personal computer."</blockquote></p>
<p>But the client layer is merely a piece of the much larger puzzle, in my opinon.</p>
<p><a href="http://www.25hoursaday.com/weblog/2007/08/02/WhatIsACloudOS.aspx">Dare Obasanjo more recently broke down the different ideas of what "Cloud OS" might mean</a>:</p>
<p>	<blockquote>"I think it is a good idea for people to have a clear idea of what they are talking about when they throw around terms like "cloud OS" or "cloud platform" so we don't end up with another useless term like SOA which means a different thing to each person who talks about it, <b>overnight delivery free trial viagra</b>.  <b>Um viagra online</b>, Below are the three main ideas people often identify as a "Web OS", "cloud OS" or "cloud platform" and examples of companies executing on that vision."</blockquote></p>
<p>He defines them as follows:<br />
<ol><li>WIMP Desktop Environment Implemented as a Rich Internet Application (The YouOS Strategy)</li><br />
<li>Platform for Building Web-based Applications (The Amazon Strategy)</li><br />
<li>Web-based Applications and APIs for Integrating with Them (The Google Strategy)</li></ol></p>
<p>The OS metaphor has lots of powerful implications for business models, as we've seen on the PC.  The operating system in a PC controls all the connections from the application user experience through the filesystem down through the computer hardware itself out to the interaction with peripheral services.  Being the omniscient hub makes the operating system a very effective taxman for every service in the stack.  And from there, the revenue streams become very easy to enable and enforce.</p>
<p>But the OS metaphor implies a command-and-control dynamic that doesn't really work in a global network controlled only by protocols.</p>
<p>Internet software and media businesses don't have an equivilent choke point, <b>Um viagra online</b>.  There's no single processor or function or service that controls the Internet experience.  There's no one technology or one company that owns distribution.</p>
<p>There are lots of stacks that do have choke points on the Internet.  <b>Order viagra</b>, And there are choke points that have tremendous value and leverage.  <b>Um viagra online</b>, Some are built purely and intentionally on top of a distribution point such as the iPod on iTunes, for example.</p>
<p>But no single distribution center touches all the points in any stack.  The Internet business is fundamentally made of data vectors, not operational stacks.</p>
<p><a href="http://jeremy.zawodny.com/blog/">Jeremy Zawodny</a> shed light on this concept for me using building construction analogies.</p>
<p>He noted that my building contractor doesn't exclusively buy Makita or DeWalt or Ryobi tools, though some tools make more sense in bundles.  He buys the tool that is best for the job and what he needs, <b>Um viagra online</b>.</p>
<p>My contractor doesn't employ plumbers, roofers and electricians himself.  Rather he maintains a network of favorite providers who will serve different needs on different jobs, <b>where 2 get viagra</b>.</p>
<p>He provides value to me as an experienced distribution and aggregation point, but I am not exclusively tied to using him for everything I want to do with my house, either.</p>
<p>Similarly, the Internet market is a network of services.  <b>Um viagra online</b>, The trick to understanding what the business model looks like is figuring out how to open and connect services in ways that add value to the business.</p>
<p>In a precient viewpoint from 2002 about the Internet platform business, <a href="http://www.oreillynet.com/pub/a/network/2002/04/09/future.html">Tim O'Reilly explained why a company that has a large and valuable data store should open it up to the wider network</a>:</p>
<p>	<blockquote>"If they don't ride the horse in the direction it's going, it will run away from them.  <b>How old can viagra be before it loses its potency?</b>, The companies that "grasp the nettle firmly" (as my English mother likes to say) will reap the benefits of greater control over their future than those who simply wait for events to overtake them.</p>
<p>	There are a number of ways for a company to get benefits out of providing data to remote programmers:</p>
<p>	<strong>Revenue</strong>. The brute force approach imposes costs both on the company whose data is being spidered and on the company doing the spidering. A simple API that makes the operation faster and more efficient is worth money, <b>Um viagra online</b>. What's more, it opens up whole new markets. Amazon-powered library catalogs anyone.</p>
<p>	<strong>Branding</strong>. A company that provides data to remote programmers can request branding as a condition of the service.</p>
<p>	<strong>Platform lock in</strong> <b>Um viagra online</b>, . As Microsoft has demonstrated time and time again, a platform strategy beats an application strategy every time, <b>nancy pelosi abortion and viagra statement</b>. Once you become part of the platform that other applications rely on, you are a key part of the computing infrastructure, and very difficult to dislodge. The companies that knowingly take their data assets and make them indispensable to developers will cement their role as a key part of the computing infrastructure.</p>
<p>	<strong>Goodwill</strong>. Especially in the fast-moving high-tech industry, the "coolness" factor can make a huge difference both in attracting customers and in attracting the best staff."</blockquote></p>
<p>That doesn't clearly translate into traditional business models necessarily, but if you look at key business breakthroughs in the past, the picture today becomes more clear, <b>Um viagra online</b>.</p>
<p><ol><li>The first breakthrough business model was based around page views.  The domain created an Apple-like controlled container.  Exposure to eyeballs was sold by the thousands per domain.  <b>Viagra diversity</b>, All the software and content was owned and operated by the domain owner, except the user's browser.  All you needed was to get and keep eyeballs on your domain.</li></p>
<p><li> <b>Um viagra online</b>, The second breakthrough business model emerged out of innovations in distribution.  By building a powerful distribution center and direct connections with the user experience, advertising could be sold both where people began their online experiences and at the various independent domain stacks where they landed.  Inventory beget spending beget redistribution beget inventory...it started to look a lot like network effects as it matured.</li></p>
<p><li>The third breakthrough business model seems to be a riff on its predecessors and looks less and less like an operating system.  The next breakthrough is network effects.</li></ol></p>
<p><img src="http://upload.wikimedia.org/wikipedia/en/0/0d/Network_effect.png" alt="Network Effects" align="right" vspace="10" hspace="10" /><a href="http://en.wikipedia.org/wiki/Network_effects">Network effects</a> happen when the value of the entire network increases with each node added to the network.  The telephone is the classic example, where every telephone becomes more valuable with each new phone in the network.</p>
<p>This is in contrast to TVs which don't care or even notice if more TVs plug in, <b>Um viagra online</b>.</p>
<p>Recommendation engines are the ultimate network effect lubricator.  The more people shop at Amazon, <b>viagra music trans</b>, the better their recommendation engine gets...which, in turn, helps people buy more stuff at Amazon.</p>
<p>Network effects are built around unique and useful nodes with transparent and highly accessible connection points.  Social networks are a good example because they use a person's profile as a node and a person's email address as a connection point.  <b>Um viagra online</b>, Network effects can be built around other things like keyword-tagged URLs (del.icio.us), shared photos (flickr), songs played (last.fm), news items about locations (outside.in).</p>
<p>The contribution of each data point wherever that may happen makes the aggregate pool more valuable.  And as long as there are obvious and open ways for those data points to talk to each other and other systems, then network effects are enabled.  <b>How can I get viagra in Delhi if I don't have a prescription?</b>, Launching successful network effect businesses is no easy task.  The value a participant can extract from the network must be higher than the cost of adding a node in the network.  The network's purpose and its output must be indespensible to the node creators, <b>Um viagra online</b>.</p>
<p>Massively distributed network effects require some unique characteristics to form.  Value not only has to build with each new node, but the value of each node needs to increase as it gets leveraged in other ways in the network.</p>
<p>For example, my email address has become an enabler around the Internet.  Every site that requires a login is going to capture my email address.  <b>Um viagra online</b>, And as I build a relationship with those sites, my email address becomes increasingly important to me.  Not only is having an email address adding value to the entire network of email addresses, but the value of my email address increases for me with each service that is able to leverage my investment in my email address, <b>can I legally purchase viagra online without prescription</b>.</p>
<p>Then the core services built around my email address start to increase in value, too.</p>
<p>For example, when I turned on my iPhone and discovered that my Yahoo. Address Book was automatically cooked right in without any manual importing, I suddenly realized that my Yahoo. Address Book has been a constant in my life ever since I got my first Yahoo, <b>Um viagra online</b>. email address back in the '90's.  I haven't kept it current, <b>Buy viagra in riverside without prescription</b>, but it has followed me from job to job in a way that Outlook has never been able to do.</p>
<p>My Yahoo. Address Book is becoming more and more valuable to me.  <b>Um viagra online</b>, And my iPhone is more compelling because of my investment in my email address and my address book.</p>
<p>Now, if the network was an operating system, there would be taxes to pay.  Apple would have to pay a tax for accessing my address book, and I would have to pay a tax to keep my address book at Yahoo!.  Nobody wins in that scenario.</p>
<p>User data needs to be open and accessible in meaningful ways, <b>viagra turkey</b>, and revenue needs to be built as a result of the effects of having open data rather than as a margin-based cost-control business.</p>
<p>But <a href="http://www.25hoursaday.com/weblog/2007/08/03/Web20IsTheNewVendorLockin.aspx">Dare Obasanjo insightfully exposes the flaw in reducing openness around identity to individual control alone</a>:</p>
<p>	<blockquote>"One of the bitter truths about "Web 2.0" is that your data isn't all that interesting, our data on the other hand is very interesting...A lot of "Web 2.0" websites provide value to their users via wisdom of the crowds appproaches such as tagging or  recommendations which are simply not possible with a single user’s data set or with a small set of users."</blockquote></p>
<p>Clearly, one of the most successful revenue-driving opportunities in the networked economy is advertising, <b>Um viagra online</b>.  It makes sense that it would be since so many of the most powerful network effects are built on people's profiles and their relationships with other people.  No wonder advertisers can't spend enough money online to reach their targets.</p>
<p>It will be interesting to see how some of the clever startups leveraging network effects such as Wesabe think about advertising.</p>
<p>Wesabe have built network effects around people's spending behavior.  <b>Um viagra online</b>, As you track your finances and pull in your personal banking data, Wesabe makes loose connections between your transactions and other people who have made similar transactions.  Each new person and each new transaction creates more value in the aggregate pool.  You then discover other people who have advice about spending in ways that are highly relevant to you.</p>
<p>I've been a fan of Netflix for a long time now, <b>What is the timing of cheap viagra</b>, but when Wesabe showed me that lots of Netflix customers were switching to Blockbuster, I had to investigate and before long decided to switch, too.  Wesabe knew to advise me based on my purchasing behavior which is a much stronger indicator of my interests than my reading behavior.</p>
<p>Advertisers should be drooling at the prospects of reaching people on Wesabe, <b>Um viagra online</b>.  No doubt Netflix should encourage their loyal subscribers to use Wesabe, too.</p>
<p>The many explicit clues about my interests I leave around the Internet -- my listening behavior at last.fm, my information needs I express in del.icio.us, my address book relationships, my purchasing behavior in Wesabe -- are all incredibly fruitful data points that advertisers want access to, <b>cheap guaranteed viagra</b>.</p>
<p>And with managed distribution, a powerful ad platform could form around these explicit behaviors that can be loosely connected everywhere I go.</p>
<p>Netflix could automatically find me while I'm reading a movie review on a friend's blog or even at The New York Times and offer me a discount to re-subscribe.  <b>Um viagra online</b>, I'm sure they would love to pay lots of money for an ad that was so precisely targeted.</p>
<p>That blogger and The New York Times would be happy share revenue back to the ad platform provider who enabled such precise targeting that resulted in higher payouts overall.</p>
<p>And I might actually come back to Netflix if I saw that ad.  Who knows, I might even start paying more attention to ads if they started to find me rather than interrupt me.</p>
<p>This is why the Internet looks less and less like an operating system to me.  Network effects look different to me in the way people participate in them and extract value from them, the way data and technologies connect to them, and the way markets and revenue streams build off of them, <b>Um viagra online</b>.  <b>Why is viagra so expensive</b>, Operating systems are about command-and-control distribution points, whereas network effects are about joining vectors to create leverage.</p>
<p>I know little about the mathematical nuances of chaos theory, but it offers some relevant philosophical approaches to understanding what network effects are about.  <a href="http://en.wikipedia.org/wiki/Chaos_Theory_in_Organizational_Development">Wikipedia addresses how chaos theory affects organizational development</a>:</p>
<p>	<blockquote>"Most of the focus on chaos theory is primarily rooted in the underlying patterns found in an otherwise chaotic enviornment, more specifically, concepts such as self-organization, bifurcation and self-similarity...</p>
<p>	Self-organization, as opposed to natural or social selection, is a dynamic change within the organization where system changes are made by recalculating, re-inventing and modifying its structure in order to adapt, survive, grow and develop.  Self-organization is the result of re-invention and creative adaptation due to the introduction of, or being in a constant state of, perturbed equilibrium."</blockquote></p>
<p>Yes, my PC is often in a state of 'perturbed equilibrium' but not because it wants to be.</p>
<p></p>
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		<link>http://www.mattmcalister.com/blog/2007/07/24/186/why-outsidein-may-have-the-local-solution/</link>
		<comments>http://www.mattmcalister.com/blog/2007/07/24/186/why-outsidein-may-have-the-local-solution/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 17:03:17 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/07/24/186/why-outsidein-may-have-the-local-solution/</guid>
		<description><![CDATA[Buy generic viagra, The recent blog frenzy over hyperlocal media inspired me to have a look at Outside.in again. It's not just the high profile backers and the intense competitive set that make Outside.in worth a second look. There's something very compelling in the way they are connecting data that seems like it matters. My [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy generic viagra</b>, The recent blog frenzy over hyperlocal media inspired me to have a look at Outside.in again.</p>
<p><a href="http://outside.in/Potrero_Hill"><img src="http://www.mattmcalister.com/blog/wp-content/uploads/2007/07/outside-in-screenshot-potrero-hill.jpg" border="0" align="right" vspace="10" hspace="10"/></a><br />
It's not just the high profile backers and the intense competitive set that make Outside.in worth a second look.  There's something very compelling in the way they are connecting data that seems like it matters.</p>
<p>My initial thought when it launched was that this idea had been done before too many times already.  Topix.net appeared to be a dominant player in the local news space, not to mention similar but different kinds of local efforts at startups like Yelp and amongst all the big dotcoms.</p>
<p>And even from their strong position, Topix's location-based news media aggregaton model was kind of, I don't know, uninteresting, <b>buy generic viagra</b>.  I'm not impressed with local media coverage these days, in general, <b>where to buy viagra in kent england</b>, so why would an aggregator of mediocre coverage be any more interesting than what I discover through my RSS reader.</p>
<p>But I think Outside.in starts to give some insight into how local media could be done right...how it could be more interesting and, more importantly, useful.</p>
<p>The light triggered for me when I read Jon Udell's post on "the data finds the data".  He explains how data can be a vector through which otherwise unrelated people meet eachother, <b>Viagra in jamaica</b>, a theme that continues to resonate for me.  <b>Buy generic viagra</b>, Media brands have traditionally been good at connecting the masses to eachother and to marketers.  But the expectation of how directly people feel connected to other individuals by the media they share has changed.</p>
<p>Whereas the brand once provided a vector for connections, data has become the vehicle for people to meet people now.  Zip code, for example, enables people to find people.  So does marital status, <b>where to buy viagra locally</b>, date and time, school, music taste, work history.  There are tons of data points that enable direct human-to-human discovery and interaction in ways that media brands could only accomplish in abstract ways in the past, <b>buy generic viagra</b>.</p>
<p>URLs can enable connections, too.  <b>Viagra forsale</b>, <a href="http://blog.jonudell.net/2007/07/02/data-finds-data-then-people-find-people/">Jon goes on to explain</a>:</p>
<p><blockquote>"On June 17 I bookmarked this item from Mike Caulfield... On June 19 I noticed that Jim Groom had responded to Mike’s post. Ten days later I noticed that Mike had become Jim’s new favorite blogger.  <b>Buy generic viagra</b>, I don’t know whether Jim subscribes to my bookmark feed or not, but if he does, that would be the likely vector for this nice bit of manufactured serendipity. I’d been wanting to introduce Mike at KSC to Jim (and his innovative team) at UMW. It would be delightful to have accomplished that introduction by simply publishing a bookmark."</blockquote></p>
<p>Now, Outside.in allows me to post URLs much like one would do in Newsvine or Digg any number of other collaborative citizen media services.  But Outside.in leverages the zip code data point as the topical vector rather than a set of predetermined one-size-fits-all categories.  It then allows miscellaneous tagging to be the subservient navigational pivot, <b>viagra mfg by</b>.</p>
<p>Suddenly, I feel like I can have a real impact on the site if I submit something, <b>buy generic viagra</b>.  If there's anything near a critical mass of people in <a href="http://outside.in/94107">the 94107 zip code on Outside.in</a> then it's likely my neighbors will be influenced by my posts.</p>
<p><a href="http://www.unionsquareventures.com/2007/02/outsidein.html">Fred Wilson</a> of Union Square Ventures explains:</p>
<p><blockquote>"They've built a platform that placebloggers can submit their content to. Their platform "tags" that content with a geocode -- an address, zip code, or city -- and that renders a new page for every location that has tagged content. If you visit outside.in/10010, <b>Canada viagra overnight delivery</b>, you'll find out what's going on in the neigborhood around Union Square Ventures.  <b>Buy generic viagra</b>, If you visit outside.in/back_bay, you'll see what's going on in Boston's Back Bay neighborhood."</blockquote></p>
<p>Again, the local online media model isn't new.  In fact, it's old.  CitySearch in the US and UpMyStreet in the UK proved years ago that a market does in fact exist in local media somehwere somehow, but the market always feels fragile and susceptible to ghost town syndrome.</p>
<p><a href="http://www.bubblegeneration.com/2007/07/problem-with-hyperlocal-redux.cfm">Umair Haque explains why local is so hard</a>:</p>
<p><blockquote>"Why doesn't Craigslist choose small towns. Because there isn't enough liquidity in the market. Let me put that another way, <b>buy generic viagra</b>. In cities, <b>viagra chilena</b>, there are enough buyers and sellers to make markets work - whether of used stuff, new stuff, events, etc, etc.</p>
<p>In smaller towns, <b>Pfizer viagra</b>, there just isn't enough supply or demand."</blockquote></p>
<p>If they commit to building essentially micro media brands based exclusively on location I suspect Outside.in will run itself into the ground spending money to establish critical mass in every neighborhood around the world.</p>
<p>Now that they have a nice micro media approach that seems to work they may need to start thinking about macro media.  In order to reach the deep dark corners of the physical grid, they should connect people in larger contexts, too.  <b>Buy generic viagra</b>, Here's an example of what I mean...</p>
<p>I'm remodeling the Potrero Hill shack we call a house right now.  It's all I talk about outside of work, actually, <b>best price viagra</b>.  And I need to understand things like how to design a kitchen, ways to work through building permits, and who can supply materials and services locally for this job.</p>
<p><img src="http://www.condenet.com/images_covers/cover_archdigest_190.jpg" align="right" vspace="10" hspace="10"/>There must be kitchen design experts around the world I can learn from.  Equally, I'm sure there is a guy around the corner from me who can give me some tips on local services, <b>buy generic viagra</b>.  Will Architectural Digest or Home & Garden connect me to these different people.  No.  <b>Viagra overnight no prescription</b>, Will The San Francisco Chronicle connect us.  No.  <b>Buy generic viagra</b>, Craigslist won't even connect us, because that site is so much about the transaction.</p>
<p>I need help both from people who can connect on my interest vector in addition to the more local geographic vector.  Without fluid connections on both vectors, I'm no better off than I was with my handy RSS reader and my favorite search engine.</p>
<p>Looking at how they've decided to structure their data, it seems Outside.in could pull this off and connect my global affinities with my local activities pretty easily.</p>
<p>This post is way too long already (sorry), <b>order viagra online makeup</b>, but it's worth pointing out some of the other interesting things they're doing if you care to read on.</p>
<p>Outside.in is also building automatic semantic links with the contributors' own blogs, <b>buy generic viagra</b>.  By including my zip code in a blog post, Outside.in automatically drinks up that post and adds it into the pool.  They even re-tag my post with the correct geodata and offer GeoRSS feeds back out to the world.</p>
<p><a href="http://outside.in/add_link/add_content.php">Here are the instructions</a>:</p>
<p><blockquote>"Any piece of content that is tagged with a zip code will be assigned to the corresponding area within outside.in's system. You can include the zip code as either a tag or a category, <b>Tiendade viagra</b>, depending on your blogging platform."</blockquote></p>
<p>I love this.  <b>Buy generic viagra</b>, 30Boxes does something similar where I can tell it to collect my Upcoming data, and it automatically imports events as I tag them in Upcoming.</p>
<p>They are also recognizing local contributors and shining light on them with prominant links.  I can see who the key bloggers are in my area and perhaps even get a sense of which ones matter, not just who posts the most.  I'm guessing they will apply the "people who like this contributor also like this contributor" type of logic to personalize the experience for visitors at some point.</p>
<p>Now what gets me really excited is to think about the ad model that could happen in this environment of machine-driven semantic relationships.</p>
<p>If they can identify relevant blog posts from local contributors, then I'm sure they could identify local coupons from good sources of coupon feeds, <b>buy generic viagra</b>.</p>
<p><a href="http://www.acehardware.com/mystore/storeLocator.jsp?&lat=37.387&lon=-122.016"><img src="http://www.acehardware.com/graphics/store_location/bACE-00000_venh.jpg" border="0" align="right" vspace="10" hspace="10"/></a>Let's say I'm the national Ace Hardware marketing guy, and I publish a feed of coupons, <b>free trial for viagra ireland</b>.  I might be able to empower all <a href="http://www.acehardware.com/mystore/storeLocator.jsp?&lat=37.387&lon=-122.016">my local Ace franchises and affiliates</a> to publish their own coupons for their own areas and get highly relevant distribution on Outside.in.  Or I could also run a national coupon feed with zip code tags cooked into each item.</p>
<p>To Umair's point, that kind of marketing will only pay off in major metros where the markets are stronger.  <b>Buy generic viagra</b>, To help address the inventory problem, Outside.in could then offer to sell ad inventory on their contributors' web sites.  As an Outside.in contributor, I would happily run <a href="http://www.centerhardware.com/">Center Hardware</a> coupons, <b>Fest viagra</b>, my local Ace affiliate, on my blog posts that talk about my remodelling project if someone gave them to me in some automated way.</p>
<p>If they do something like this then they will be able to serve both the major metros and the smaller hot spots that you can never predict will grow.  Plus, the incentives for the individuals in the smaller communities start feeding the wider ecosystem that lives on the Outside.in platform.</p>
<p>Outside.in would be pushing leverage out to the edge both in terms of participation as they already do and in terms of revenue generation, a fantastic combination of forces that few media companies have figured out, yet, <b>Rabatt kaufen viagra</b>.</p>
<p>I realize there are lots of 'what ifs' in this assessment.  The company has a lot of work to do before they breakthrough, and none of it is easy.  The good news for them is that they have something pretty solid that works today despite a crowded market.</p>
<p>Regardless, knowing Fred Wilson, Esther Dyson, John Seely Brown and Steven Berlin Johnson are behind it, among others, no doubt they are going to be one to watch.</p>
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		<title>Viagra Cheap - Discount Online Pharmacy</title>
		<link>http://www.mattmcalister.com/blog/2007/05/31/178/how-to-fix-building-construction-bureaucracy/</link>
		<comments>http://www.mattmcalister.com/blog/2007/05/31/178/how-to-fix-building-construction-bureaucracy/#comments</comments>
		<pubDate>Thu, 31 May 2007 18:01:30 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/05/31/178/how-to-fix-building-construction-bureaucracy/</guid>
		<description><![CDATA[Viagra, Sometimes I forget to step outside of our little bubble here and see how people use or in fact don't use the Internet. When I get that chance I often wonder if anything I'm doing in my career actually matters to anyone. Usually, however, Brand viagra, I'm reminded that even though the Internet isn't [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Viagra</b>, Sometimes I forget to step outside of our little bubble here and see how people use or in fact don't use the Internet.  When I get that chance I often wonder if anything I'm doing in my career actually matters to anyone.</p>
<p>Usually, however, <b>Brand viagra</b>, I'm reminded that even though the Internet isn't weaved into every aspect of everything, it has great potential in places you might not consider.</p>
<p>For example, <a href="http://www.mattmcalister.com/blog/2007/04/25/165/getting-back-to-basics/">I've been remodelling my house</a> to make room for a new little roommate due to be delivered in September.  I'm trying to do most of the work myself or with help from friends and neighbors, <b>comprar viagra seguro</b>.  I'm trying to save money, but I also really enjoy it, <b>viagra</b>.  It's a fantastic way to reconnect with the things that matter...food, shelter, love and life.  <b>El precio del viagra en el peru</b>, Well, I made the mistake of working without permits fully aware that I probably should have them.  It's my natural inclination to run around bureaucracy whenever possible.</p>
<p><img src="http://www.mattmcalister.com/blog/wp-content/uploads/2007/05/sf-department-of-building-inspection.thumbnail.jpg" border="0" align="right" vspace="10" hspace="10"/><br />
As luck would have it, just as the pile of demolition debris on the sidewalk outside my house was at its worst, <b>where to buy pfizer viagra cheap</b>, a building inspector happened to drive by on his way to another job.  <b>Viagra</b>, He asked to see my permit to which I replied, "The boss isn't here.  Can you come back later?"</p>
<p>The building inspector just laughed.  After pleading a bit and failing, <b>Precio del viagra en dolares</b>, I started making calls to get drawings and to sort out the permits.</p>
<p>It was at this moment I realized how much building planning and construction could benefit from the advances made in the Internet market the last few years.  The part of construction that people hate most is the one that is perhaps the most important.  And it is this part that the Internet is incredibly well-suited to improve, <b>viagra</b>.</p>
<p>Admittedly, the permit process was not actually that painful and relatively cheap, <b>need something like viagra</b>, too.  I have spent in total maybe 1 day dealing with permits and drawings, so far, <b>Viagra in united arab emirates</b>, with a bit more to come, I'm sure.</p>
<p>But the desired effect of permitting jobs is sorely underserved by its process.</p>
<p>At the end of the day what you want is the highest building quality possible.  <b>Viagra</b>, You want builders using proven methods with at least semi-predictable outcomes.  You want to make sure nobody gets hurt, <b>get cheap free trial viagra</b>.  And you want incentives for people to share expertise and information.</p>
<p>Rather than be a gatekeeper, the city needs to be an enabler.  <b>Lowest price viagra</b>, <a href="http://www.sfgov.org/site/uploadedfiles/dbi/Key_Information/19HowToObtainAPermit1006.pdf"><img src="http://www.mattmcalister.com/blog/wp-content/uploads/2007/05/how-to-obtain-a-building-permit.jpg" border="0" align="right" vspace="10" hspace="10"/></a>One of the brochures I read called "<a href="http://www.sfgov.org/site/uploadedfiles/dbi/Key_Information/19HowToObtainAPermit1006.pdf">How to Obtain a Permit</a>" includes a whitelist of project types.  I'm apparently allowed to put down carpets and hang things on my walls without a permit, <b>viagra</b>.  Glad to know that.</p>
<p>Strangely, after explaining all the ways the city asserts itself into the process, on the very last page of the brochure it then says, <b>viager same viagra</b>, "Remember, we are here to assist you. If you have any questions about your project, <b>How to viagra</b>, please give us a call!"  I didn't meet one person in the 6 queues I waded through the first morning who wanted to help me.  They were mostly bored out of their brains.  <b>Viagra</b>, Instead, the city should be putting that brainpower to work finding ways to lubricate conversation and collaboration around solving building problems.  If the building community was in fact a community powered by thoughtful city-employed engineers, then I would be much more interested in working with them.  I might even become dependent on them, <b>Montana MT Mont.</b>.</p>
<p>For example, if they helped me organize, store, <b>Viagra for sale or cap</b>, print and even share my plans, then I'd be more than happy to let them keep my most current drawings, the actual plans I'm using to build with.  If they could connect me to licensed contractors and certified service providers, I'd gladly give them my budget, <b>who has done any ordering of generic viagra</b>.</p>
<p>As it stands, my incentive is to avoid them and hide information whenever possible, <b>viagra</b>.</p>
<p>Imagine if I was able to submit a simple SketchUp plan to a construction service marketplace.  I could then sit back and watch architects and interior designers bid for the planning work.  My friends in the network could recommend contractors.  <b>Alaska AK</b>, Tools and parts suppliers could offer me discounts knowing exactly what I needed for the job.  <b>Viagra</b>, I could rate everything that happens and contribute to the reputation of any node in the ecosystem.</p>
<p>Imagine how much more value would be created in the home buying market if a potential buyer could see all this data on a house that was for sale.  I might be able to sell my home for a higher price if my remodel was done using highly reputable providers.  There would be a financial incentive for me to document everything and to get the right certifications on the work.</p>
<p>Imagine lenders knowing that I'm an excellent remodeller based on my reputation and sales track record.  I might be able to negotiate better terms for a loan or even solicit competing bids for my mortgage on the next house I want to invest in, <b>viagra</b>.</p>
<p>At every step in the process, there is a role for the city government to add value and thus become more relevant.  Then the more I contribute, the more it knows about what's happening.  The more it knows, the more effective it can be in driving better standards and improving safety and legislating where necessary.</p>
<p>My mind spins at the possibilities in such a world.  Of course, when you have a hammer everything looks like a nail.  But it seems to me that the building permit and inspection business is broken in exactly the places that the Internet is more than capable of fixing.</p>
<p></p>
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		<link>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/</link>
		<comments>http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 16:43:18 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2007/04/02/157/media-as-a-service/</guid>
		<description><![CDATA[Ordering viagra from canada, Much like print and tv are becoming marketing vehicles to drive people online, the domain name for an online media service is becoming sort of an abstract utility or maybe just a brand address for media services rather than the real estate upon which the core activity occurs. The service a [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Ordering viagra from canada</b>, Much like print and tv are becoming marketing vehicles to drive people online, the domain name for an online media service is becoming sort of an abstract utility or maybe just a brand address for media services rather than the real estate upon which the core activity occurs.  The service a media vehicle provides matters more than the vehicle itself.<br />
<p><br />
And this isn't only happening in the content space.  Every aspect of the media business is pointing to a services model.  Here's what the key pieces look  like, in my mind:<br />
</p><p><br />
<ol><br />
<li><b>Data is infinitely distributable.</b>  All data...not just editorialized words.  The RSS standard opened the doors for vast distribution networks, and services like <a href=http://pipes.yahoo.com>Yahoo, <b>ordering viagra from canada</b>. Pipes</a> and <a href=http://www.feedburner.com>Feedburner</a> figured out how to make the distribution methods meaningful.  There's an endless supply of microchunks flying around the Internet, <b>viagra companies</b>, most of them unattached to any domain or URL except as a handy reference point.</li><br />
<p><br />
<li><b>Data can be visualized in meaningful ways.</b>  AJAX and the many freely available widget kits and javascript libraries such as <a href=http://developer.yahoo.com/yui>YUI</a> are rendering these microchunks in the right place at the right time in the right way for people which, again, is not always on a web site.  The Internet user experience is no longer held back by the limitations of HTML and the packaging a site owner predefines for their media.</li><br />
</p><p><br />
<li><b>Media is created by everyone.</b>  Whether written in long form by a reporter or researcher, captured as video by a mobile phone owner, or simply clicked by a casual web site visitor, <b>Ostaa halvalla viagra</b>, expressions of interest are shared, measured and interpreted in many different ways.  This results in a seemingly neverending stream of media flowing in and out of every corner of the digital universe.</li><br />
</p><p><br />
<li><b>Distribution technologies are increasingly efficient and inexpensive.</b>  Personal media services like instant messaging, blog tools, podcasting and  collaborative media services like <a href=http://www.wikipedia.org>Wikipedia</a>, <a href=http://del.icio.us>del.icio.us</a>, <a href=http://flickr.com>Flickr</a>, etc, <b>eph viagra</b>.  <b>Ordering viagra from canada</b>, are easy to use and often free.  Web services and open source software enable people and companies to scale distribution and production functionality for large audiences or groups of users with negligeable costs.  Most importantly, these tools enable people to be influential without ever owning a domain.</li><br />
</p><p><br />
<li><b>The distance between buyer and seller is shrinking.</b>  There are more and more ways for buyers to find sellers and sellers to find buyers from search engines to recommendation tools to coupon rss feeds, etc.  Distributed ad markets like <a href=http://www.rightmedia.com>Right Media</a> are enabling marketers and service providers to negotiate both the methods and the value of a marketing message.  Advertising can operate as a service, <b>Billige viagra apotek</b>, too.</li><br />
</p></ol><br />
</p><p><br />
After re-reading this description myself, it looks like I've just echoed much of the whole Web 2.0 thing yet again.  That makes me think I didn't articulate the concept properly, as I believe there's a very different way to visualize how data get created, packaged, distributed and remixed and how the various parts of a media business can be coupled both within the organization and across the wider network, <b>ordering viagra from canada</b>.  Maybe that's Web 2.0.  Maybe it's edge economics.  SOA.  Whatever.<br />
</p><p> <b>Ordering viagra from canada</b>, The important thing is to think of how your media business can create for yourself or leverage how others offer Marketing As A Service, Sales As A Service, Operations As A Service, in addition to your editorial and community building efforts.  Here's a quick chart of how a media business might look that hopefully gets the point across:<br />
</p><p><br />
<table border=0 cellpadding=10 cellspacing=0 widt=100%><br />
<tr><td valign=top></td>	<td valign=top><b>Staffing Model</b></td>	<td valign=top><b>Source Data</b></td>	<td valign=top><b>Coopted Data</b></td>	<td valign=top><b>Distribution Services</b></td></tr><br />
<tr><td valign=top><b>EDITORIAL</b></td>	<td valign=top>Reporters, Community Managers, <b>viagra sign up</b>, Assemblers (formerly known as 'Producers')</td>	<td valign=top>Original News, Analysis, Columns</td>	<td valign=top>News Wires, Paid Data Feeds, Free RSS Feeds, Links, <b>Viagra professional</b>, Comments, Votes, Ratings, Clicks </td>	<td valign=top>RSS Feeds, Content API (Read and Write)</td></tr><br />
<tr><td valign=top><b>MARKETING</b></td>	<td valign=top>Customer Service, Evangelists, Event Organizers</td>	<td valign=top>SEO, SEM, <b>viagra from burma</b>, Paid Inclusion, Sponsorships, Staff Blogs</td>	<td valign=top>Partner Promotion, Customer Evangelist Blogs</td>	<td valign=top>Customer Help, Usage Policies, SLAs, <b>Arizona AZ Ariz.</b>, Traffic/Referrals to favored partners</td></tr><br />
<tr><td valign=top><b>SALES</b></td>	<td valign=top>Sales Engineers, Business Development</td>	<td valign=top>Customer Data, On-site Inventory</td>	<td valign=top>Partner Inventory, OEM Partner Services</td>	<td valign=top>Ad Service API (Read and Write)</td></tr><br />
</table><br />
</p><p><br />
We've seen Journalism As A Service evolve with a little more clarity, particularly recently.  Mark Glaser provides a step-by-step guide on <a href=http://www.pbs.org/mediashift/2007/03/futuramahow_the_online_newspap.html>how to structure a community-driven news organization</a>:<br />
</p><p><br />
<blockquote>"Reach out to the community for bloggers, muckrakers and go-to experts. Each topic area would require more than just reacting to news, <b>ejemplos de viagra</b>. The Topic Chief would be sure to enlist as many experts as possible not only to be sources but to also be contributors, commenters, and word-of-mouth marketers. Anyone who possesses the skills that go beyond basic participation can be hired on as freelancers or even full-time staff."</blockquote><br />
</p><p><br />
Similarly, Doc Searls' "<a href=http://doc.weblogs.com/2007/03/24#howToSaveNewspapers>How To Save Newspapers</a>" post also lays out what needs to happen on the editorial side, <b>ordering viagra from canada</b>.  Here's step #5 in his list:<br />
</p><p><br />
<blockquote>"Start looking toward the best of those bloggers as potential stringers. Or at least as partners in shared job of informing the community about What's Going On and What Matters Around Here. The blogosphere is thick with obsessives who write (often with more authority than anybody inside the paper) on topics like water quality, <b>Michigan MI Mich.</b>, politics, road improvement, historical preservation, performing artisty and a zillion other topics. These people, these writers, are potentially huge resources for you.  <b>Ordering viagra from canada</b>, They are not competitors. The whole "bloggers vs, <b>cheap viagra free shipping</b>. journalism" thing is a red herring, and a rotten one at that. There's a symbiosis that needs to happen, and it's barely beginning. Get in front of it, and everybody will benefit."</blockquote><br />
</p><p><br />
There is lots of guidance for the newsroom, <b>Kjøpe viagra online</b>, but all parts of a media business can become services.<br />
</p><p><br />
For example, the ultimate in Marketing As A Service is the customer evangelist, <b>ordering viagra from canada</b>.  <a href=http://valleywag.com/tech/industry-standard/too-much-revenue-can-be-bad-for-you-248438.php>It's not about branded banners</a>, as Valleywag points out,<br />
</p><p><br />
<blockquote>"When paid-for banner ads lead to another site that's supported by banner ads, you know that something's wrong. Anyone who relies on that circular spending is asking for trouble."</blockquote><br />
</p><p><br />
Marketing should be about enabling customer evangelists whether your customer is simply promoting your stuff for you or actually distributing and reselling it.  Fred Wilson thinks of this in terms of "<a href=http://avc.blogs.com/a_vc/2007/03/superdistributi.html>Superdistribution</a>":<br />
</p><p><br />
<blockquote>"Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, <b>how much is viagra in bangkok</b>, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item.  <b>Ordering viagra from canada</b>, It's word of mouth marketing, referral marketing, but with one important difference. The consumer is the retailer."</blockquote><br />
</p><p><br />
None of this needs to happen on a single domain.  The domain chain in any of these actions probably should be invisible to people, <b>Buy discount viagra online</b>, anyhow, except maybe to ground the events in trusted relationships.<br />
</p><p><br />
Now, there are many domains that can create wonderfully useful and valuable destinations once they reach a certain critical mass.  Invoking another over-used dotcom jargon word, this is what happens at the head of the long tail.  And there are obviously lots of nice advantages of being in that position, <b>ordering viagra from canada</b>.<br />
</p><p><br />
Most media companies want to be in that position and fight tooth and nail for it even if it just means being at the head of a niche curve.  But instead of or maybe in addition to competing for position on the curve, <b>perianal abscess viagra</b>, most media companies need to think about how they provide relevant services outside of their domains that do something useful or valuable in meaningful ways across the entire spectrum.<br />
</p><p><br />
Posting articles on your domain isn't good enough any more.  The constant fight for page views should be positive proof of that.  <b>Ordering viagra from canada</b>, There's a bigger, deeper, longer term position out there as a critical part of a network.  Sun Microsystems' mantra "The Network is the Computer" is still meaningful in this context.  What is your role if "The Network is the Media".<br />
</p><p><br />
Similarly, is <a href=http://en.wikipedia.org/wiki/Marshall_McLuhan>Marshall Mcluhan's</a> widely adopted view that "<a href=http://en.wikipedia.org/wiki/The_Medium_is_the_Massage>The Medium Is The Message</a>" still true.  Or, <a href=http://www.roughtype.com>like many have asked about the IT market</a>, does the medium matter anymore.<br />
</p><p><br />
If we are moving to an <a href=http://www.linuxjournal.com/node/1000035>intention economy</a>, then those who best enable and capture intention will win.  And that doesn't have to happen on a domain any more.</p>.</p>
<p></p>
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		<title>Viagra Cheap - Discount Online Pharmacy</title>
		<link>http://www.mattmcalister.com/blog/2007/03/13/154/are-big-product-launches-necessary/</link>
		<comments>http://www.mattmcalister.com/blog/2007/03/13/154/are-big-product-launches-necessary/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 23:04:47 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<description><![CDATA[A commenter in Mark Glaser's recent post on MediaShift about the USA Today redesign Where to buy viagra, sheds light on a problem that Internet companies seem to struggle with a lot. "I think there may be a lesson to be learned in how to roll these things out. Most of the problems people are [...]]]></description>
			<content:encoded><![CDATA[<p> A commenter in <a href=http://www.pbs.org/mediashift/2007/03/mcrevampusa_today_walks_the_ta.html>Mark Glaser's recent post on MediaShift</a> about <a href=http://www.pbs.org/mediashift/2007/03/mcrevampusa_today_walks_the_ta.html>the USA Today redesign</a> <b>Where to buy viagra</b>, sheds light on a problem that Internet companies seem to struggle with a lot.</p>
<p><blockquote>"I think there may be a lesson to be learned in how to roll these things out. Most of the problems people are having are usability issues that it is nearly impossible for designers/developers who are in the weeds to notice."</blockquote></p>
<p>Similarly, <a href=http://publishing2.com/2007/03/05/whos-right-about-the-social-media-revolution-the-people-or-the-revolutionaries>Scott Karp asked the right question</a>:</p>
<p><blockquote>"Could it be that it’s really the social media revolutionaries who "don’t get it" when they assume that what the people want is to rise up against the media autocracy and take control, <b>free trial for viagra or cialias</b>, when in fact what most people want is to get high quality information from a reliable source?"</blockquote></p>
<p>Unfortunately, even if you do the user research the recommendations of the studies often don't fit into tight product release deadlines.  <b>Buy viagra online without prescription free shipping</b>, And the studies often just support product direction rather than fully investigate a user need.</p>
<p><img src="http://farm1.static.flickr.com/149/351872929_48eaeddcd7_m.jpg" align=right hspace=10 vspace=10/>But the problem isn't the research, it's the product roadmap.  In order to deliver a big punch in the market and cut through the noise, you need to be bold, <b>where to buy viagra</b>.  And big changes that get noticed by big audiences require a lot of planning and complicated scheduling, <b>viagra cheapest</b>.  Big changes are expensive on many levels.</p>
<p>But do you really need a big punch.  <b>Best viagra alternative</b>, Most of my favorite online services tend to evolve organically as if responding to the way people are using the tools.  <b>Where to buy viagra</b>, Last.fm, for example, subtely rolls out new features that can occassionally have a significant impact on my usage.  They had a pretty crappy web-based player for a long time.  Of course, they upgraded it, <b>Can i use viagra for whole life</b>, as I knew they would, and I found it when it was relevant for me to look for it.  <b>Is there a reliable online pharmacy to order viagra</b>, There's no amount of marketing they could have done to make me upgrade, and if they had done heavy marketing I might have actually been annoyed with them and considered a competitor.</p>
<p>The online media market is way too fickle to annoy your loyal customers.</p>
<p>But what about reaching new customers, <b>where to buy viagra</b>.  Subtelty won't win market share, <b>is viagra sold in stores</b>.</p>
<p>Admittedly, when you have a hammer everything looks like a nail, <b>Buy world cheapest viagra</b>, but the lessons of the web services market can be instructive.  When you empower people to build businesses (or audiences) with your core offering, then you create a multiplier effect and reach all kinds of markets that you might never reach otherwise.</p>
<p>Winning market share in online media can happen by giving people the ability to distribute your offering for you, <b>viagra thorold</b>, to create loyal customers for you out of their own customers, to build their own buzz for your product because they have an incentive for it to succeed.  <b>Where to buy viagra</b>, Building the kind of passion required for a distributed customer model like this will never come from big bang marketing.  <b>Viagra to buy</b>, It comes from fostering trustworthy relationships, establishing meaningful brands, proving tangible value, and responding quickly to market changes, <b>viagramade in india</b>.</p>
<p>It's not about noise.  It's about relationships.  <b>De que color y forma es el viagra</b>, I tend to agree with most online media insiders who appreciate the conceptual breakthrough for USA Today online and the balls to act on it, but I would be surprised if any of the positive comments in the blogosphere came from USA Today readers.  And if USA Today damaged their relationship with their readers with this redesign, then they have made an incredibly costly mistake, <b>where to buy viagra</b>.</p>
<p>Online services need to roll out important new features constantly.  But the days of hitting the market hard with a new product launch are fading, <b>viagra for sale in thailand</b>.  It works occassionally for major releases of things that are really new and require a reeducation of the market, like the iPhone.  <b>Viagra for sale in ireland</b>, But fewer and fewer things fit into that category.</p>
<p><img src="http://farm1.static.flickr.com/96/239063230_6eeec59f0c_m.jpg" align=right hspace=10 vspace=10/> <b>Where to buy viagra</b>, At the risk of invalidating everything I've said here by quoting a man who's social and political beliefs go against just about everything I believe, <a href=http://en.wikipedia.org/wiki/Eric_S._Raymond>Eric S. Raymond's</a> "<a href=http://www.free-soft.org/literature/papers/esr/cathedral-bazaar/cathedral-bazaar-4.html>The Cathedral and the Bazaar</a>" included many astute observations about the way Linux development was able to scale so efficiently.  Among the lessons is the classic "Release early and often" mantra:</p>
<p><blockquote>"In the cathedral-builder view of programming, bugs and development problems are tricky, <b>buy viagra in store</b>, insidious, deep phenomena. It takes months of scrutiny by a dedicated few to develop confidence that you've winkled them all out. Thus the long release intervals, and the inevitable disappointment when long-awaited releases are not perfect.</p>
<p>In the bazaar view, on the other hand, you assume that bugs are generally shallow phenomena...or, at least, that they turn shallow pretty quickly when exposed to a thousand eager co-developers pounding on every single new release. Accordingly you release often in order to get more corrections, and as a beneficial side effect you have less to lose if an occasional botch gets out the door."</blockquote></p>
<p>Product Managers and Marketers need to bake these concepts into their thinking as well or risk missing the wider opportunity, the ultimate in marketing and distribution efficiency -- customers as partners.</p>
<p>Photos: <a href="http://flickr.com/photos/marble2/">marble2</a>, <a href="http://flickr.com/photos/cristic/">ccarlstead</a>.</p>
<p></p>
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		<link>http://www.mattmcalister.com/blog/2007/02/13/142/membership-has-its-privileges/</link>
		<comments>http://www.mattmcalister.com/blog/2007/02/13/142/membership-has-its-privileges/#comments</comments>
		<pubDate>Tue, 13 Feb 2007 18:34:03 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
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		<description><![CDATA[Mark Glaser asks his readers this week to submit the answer to the following question: "What would motivate you to contribute to a citizen media site?" Lowest price viagra, I can't imagine that anyone is going to be able to answer that question in an interesting way. It's the wrong question. It's kind of like [...]]]></description>
			<content:encoded><![CDATA[<p> <a href=http://www.pbs.org/mediashift/2007/02/what_would_motivate_you_to_con.html>Mark Glaser asks his readers</a> this week to submit the answer to the following question:</p>
<p><blockquote>"What would motivate you to contribute to a citizen media site?"</blockquote> <b>Lowest price viagra</b>, I can't imagine that anyone is going to be able to answer that question in an interesting way.  It's the wrong question.  It's kind of like asking why do people sing at church.  Or why do people meet their friends at the pub.</p>
<p><table border=0 cellpadding=0 cellspacing=10 align=right><tr><td><a href=http://flickr.com/photos/jamilsoni/97816723/><img src=http://farm1.static.flickr.com/39/97816723_077133aca9_m.jpg border=0/><br />Photo: -bartimaeus-</td></tr></table>If the church asks you to sing, <b>phiser viagra</b>, you sing.  If your friends tell you to meet at the pub, you go to the pub, <b>lowest price viagra</b>.  The community and purpose of doing things together is already implied, so you do whatever everyone else in that community does if you want to be a part of it.  <b>Can you order viagra without a precition</b>, Jon Udell starts to dig into the critical mass hurdles for social networks in a recent post where <a href=http://blog.jonudell.net/2007/02/06/critical-mass-and-social-network-fatigue>he quotes Gary McGraw</a> saying:</p>
<p><blockquote>"People keep asking me to join the LinkedIn network, but I’m already part of a network.  It’s called the Internet."</blockquote></p>
<p>The real question is not about getting people to do things.  There are too many things to do and too many people to socialize with in a day already.  <b>Lowest price viagra</b>, The question is about forming meaningful communities and the kinds of things that will help a community flourish.  Meaning comes in millions of different shapes and sizes, <b>Nebraska NE Nebr.</b>, but there are lots of precedents in terms of ideologies, aesthetics, and methods.  <b>Louisiana LA</b>, News, for example, is inherently about being first to report on an event.  Successful community-based news sites enable people who care enough about a topic to either be the first to report on it or be clued in before less speedy outlets pick up on something.  It feeds into a competitive and sometimes gossipy human nature, <b>Christianity and viagra</b>.  Just ask your best reporters why they became reporters, <b>lowest price viagra</b>.  Digg appeals to the reporter in all of us.</p>
<p><img src="http://photos1.blogger.com/blogger/7199/2534/1600/ZONE%207%20ART%20ROOM%20copy.jpg" width="250" align="right" vspace="10" hspace="10"/>I used to attend a charity event called <a href=http://www.rebuildingtogethersf.org>Rebuilding Together</a> where groups of people would assemble and fix up houses and schools around the city of San Francisco.  There was a core team who selected applications for fix-it team deployments.  <b>Viagra craigslist</b>, Then there was a leader who would drive the work to be done by each team at each site.  <b>Lowest price viagra</b>, On the chosen date, people would jump on a project and invite their friends to join.  It was impressive to see what a focused group could accomplish in a day, fixing plumbing, painting, cleaning, <b>como se ase viagra</b>, rebuilding fences, etc.</p>
<p>Why did people do it.  <b>Viagra online kaufen</b>, There was a purpose.  We were helping people truly in need.  The commitment was lightweight, <b>lowest price viagra</b>.  It was 1 day a year.  It was well organized.  I didn't have to debate with people about how things should be done, <b>mexican viagra</b>.  The result was impactful, a total overhaul of a building.  <b>Lowest price viagra</b>, It was fun.  I had a laugh with my friends and met new people.  <b>What is in pink viagra</b>, Often when people start asking how you get to critical mass, they're losing the plot.  Sure, it would be great to worry about scaling a site rather than fighting for a Digg.  But if you and your community are doing something unique and valuable, <b>viagra online pharmacy</b>, then size really shouldn't matter.  And in many cases, it makes sense to make the community exclusive and smaller rather than bigger and diluted, anyhow, <b>lowest price viagra</b>.</p>
<p>The question then becomes, <em>"Are you offering a service that a lot of people find unique and valuable?"</em></p>
<p>I think a lot of publishers fail to understand the size of a potential market, <b>Cheapviagra</b>, what's unique about an offering, and the value of that offering to the people who do actually care about it.</p>
<p>Then there's also the issue of recognizing what you can actually deliver.  You have to play to your strengths.</p>
<p>Yahoo, <b>cheapest viagra tablets</b>.  <b>Lowest price viagra</b>, Answers is a good example of that.  The idea of getting immediate answers to any question you can think of from real humans is outrageously ambitious.  There are lots of ways to get answers to questions out there.  But Yahoo.  <b>Viagra selling points in pakistan</b>, played to its strengths to get it off the ground, then it just took off.  It's easy, <b>lowest price viagra</b>.  It's fun.  It works.  And, <b>viagra prices in pakistan</b>, therefore, it's meaningful.  And now there's nothing like it out there anywhere.  <b>Lowest price viagra</b>, Of course, not everybody can point a firehose of traffic at a domain, but there are plenty of cases where Yahoo. failed to create a community by pointing a firehose of traffic at it.</p>
<p>So, what makes a meaningful community that has a definitive purpose.  Yeah, well, that's an answer you can get from <a href=http://overstated.net>Cameron Marlow</a>, <a href=http://www.zephoria.org/thoughts>danah boyd</a>, and a lot of people a lot smarter than me.</p>
<p>Though perhaps this is all just echo blogging and the real question gets to something people already understand.  Maybe the question is simply: <em>"How do you make membership in your community desirable?"</em></p>
<p><a href=http://en.wikipedia.org/wiki/Privilege>Wikipedia defines "privilege"</a> as follows:</p>
<p><blockquote>A privilege—etymologically "private law" or law relating to a specific individual—is an honour, or permissive activity granted by another person or a government. A privilege is not a right and in some cases can be revoked.</blockquote></p>
<p>I think the answer is in there somewhere for everyone who is struggling to get their community to do stuff.</p>
<p><a href=http://flickr.com/photos/phonophoto/2935020/><img src=http://farm1.static.flickr.com/3/2935020_4a7dafb651.jpg border=0/><br /><br />
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		<title>Viagra Cheap - Discount Online Pharmacy</title>
		<link>http://www.mattmcalister.com/blog/2006/11/20/117/a-human-powered-relevance-engine-for-internet-startup-news/</link>
		<comments>http://www.mattmcalister.com/blog/2006/11/20/117/a-human-powered-relevance-engine-for-internet-startup-news/#comments</comments>
		<pubDate>Tue, 21 Nov 2006 03:51:46 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
				<category><![CDATA[aggregation]]></category>
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		<category><![CDATA[publishing]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2006/11/20/117/a-human-powered-relevance-engine-for-internet-startup-news/</guid>
		<description><![CDATA[Buy cheap viagra, Here's a fun experiment in crowdsourcing. Buy viagra canada, I've been getting overwhelmed by all the startup news coming out of the many sources tracking the interesting ideas and new companies hunting for Internet gold. Many of these companies are really smart, dutch on-line sex shop viagra. Buy pfizer viagra online, Many [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Buy cheap viagra</b>, Here's a fun experiment in crowdsourcing.  <b>Buy viagra canada</b>, I've been getting overwhelmed by all the startup news coming out of the many sources tracking the interesting ideas and new companies hunting for Internet gold.  Many of these companies are really smart, <b>dutch on-line sex shop viagra</b>.  <b>Buy pfizer viagra online</b>, Many are just, well, <b>viagra's original function</b>, <b>Pret viagra</b>, gold diggers.</p>
<p><a href="http://flipbait.com"><img src=http://www.mattmcalister.com/blog/wp-content/uploads/2006/11/flipbait-screenshot.gif border=0 hspace=5 vspace=5 align=right /></a><br />
And with so many ways to track new and interesting companies, <b>viagra or similar in pakistan</b>, <b>100mg viagra</b>, I've lost the ability to identify the difference between companies that are actually attacking a problem that matters and companies that are combining buzzwords in hopes of getting funding or getting acquired or both.</p>
<p>There must be a way to harness the collective insight of people who are close to these companies or the ideas they embody to shed light on what's what, <b>buy cheap viagra</b>.  Maybe there's a way to do that using <a href=http://www.pligg.com>Pligg</a>, <b>viagra free</b>.  <b>Viagra fast</b>, While shaking my head in a moment of disappointment and a little bit of jealousy at all the new dotcom millionaires/billionaires, the word "<a href=http://flipbait.com>flipbait</a>" crossed my mind, <b>2010 canadian pharmacy approved true viagra</b>.  <b>Viagra no prescription</b>, I looked to see if the domain was available, and sure enough it was, <b>köpa viagra online</b>.  <b>Legally buy viagra online</b>, So, I grabbed the domain, <b>la viagra viene de color rojo</b>, <b>Viagra cuarto grado</b>, installed Pligg and there it is.</p>
<p>It should be obvious, but the idea is to let people post news of new Internet startups and let the community decide if something is important or not.  If I'm not the only one thinking about this, then I can imagine it becoming a really useful resource for gaining insight into the barage of headlines filling up my feed reader each day.</p>
<p>And if it doesn't work, I'll share whatever insight I can glean into why the concept fails.  There will hopefully at least be some lessons in this experiment for publishers looking to leverage crowdsourcing in their media mix.</p>
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		<link>http://www.mattmcalister.com/blog/2006/08/07/86/the-importance-of-purpose-in-peer-production/</link>
		<comments>http://www.mattmcalister.com/blog/2006/08/07/86/the-importance-of-purpose-in-peer-production/#comments</comments>
		<pubDate>Mon, 07 Aug 2006 17:09:57 +0000</pubDate>
		<dc:creator>Matt McAlister</dc:creator>
				<category><![CDATA[community]]></category>
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		<category><![CDATA[peer production]]></category>
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		<guid isPermaLink="false">http://www.mattmcalister.com/blog/2006/08/07/86/the-importance-of-purpose-in-peer-production/</guid>
		<description><![CDATA[What is it about Nick Carr's recent challenge to Yochai Benkler's views on the peer production model Viagra cheap, that feels wrong. He says that peer production exists prior to a commercial market and that a commercial market will break down the peer production model. Buy viagra usa boston physical store, "One thing that has [...]]]></description>
			<content:encoded><![CDATA[<p> What is it about <a href="http://www.roughtype.com/archives/2006/07/jason_calacanis.php">Nick Carr's recent challenge to Yochai Benkler's views on the peer production model</a> <b>Viagra cheap</b>, that feels wrong.   He says that peer production exists prior to a commercial market and that a commercial market will break down <a href="http://www.benkler.org/CoasesPenguin.html">the peer production model</a>.  <b>Buy viagra usa boston physical store</b>, <blockquote>"One thing that has become clear is that the success of social production collectives hinges on the intensive contributions of a very small subset of their members. Not only that, but it's possible to identify who these people are and to measure their contributions with considerable precision, <b>what stores sell viagra</b>. That means, <b>Virginia VA Va.</b>, as well, that these people are valuable in old-fashioned monetary terms - that they could charge for what they do. They have, in other words, a price, even if they're not currently charging it, <b>viagra cheap</b>. The question, <b>workout and viagra</b>, then, <b>Bestviagra</b>, is simple: Will the "amateurs" go pro. If they have a price, will they take it?"</blockquote><br />
Nick's challenge is accurate, <b>pharmacie discount vert viagra</b>, particularly when a peer production model doesn't have a strong enough purpose to hold it together through adversity.  <b>Best price for viagra</b>, And Jason Calacanis has done what almost anyone in his shoes would also try by<a href="http://www.calacanis.com/2006/07/20/why-the-web-2-0-and-media-elite-are-so-upset-about-paying-amateu/"> offering to pay Digg users for their "labor" on Netscape instead of on Digg</a>.  He wants to win.<br />
<blockquote> <b>Viagra cheap</b>, "I'm absolutely convinced that the top 20 people on DIGG, Delicious, Flickr, MySpace, and Reddit are worth $1,000 a month and if we're the first folks to pay them that is fine with me--we will take the risk and the arrows from the folks who think we're corrupting the community process"</blockquote><br />
I guess it's the assumption that people are motivated first and foremost by money that bothers me.  No doubt I'll do something for money if the benefit of doing it for love or because it's right is less than the benefit of having the cash, <b>buy pfizer viagra</b>.  I want to give my family all the advantages that I can.  <b>Female viagra</b>, But I think Nick misunderstands a value proposition inherent in the concept of communities.</p>
<p>There are a lot of people who put a lot of energy into building their church community when that time could be spent elsewhere making money.  And I doubt most churches would suffer any significant memership losses if a nearby competing church offered to pay people to switch churches, <b>viagra cheap</b>.  They participate in the church community because the investment returns have personal and social value that have nothing to do with their material wealth, <b>conven viagra</b>.</p>
<p>People who moderate online communities like some of the more active Yahoo.  <b>Legally order viagra</b>, groups invest themselves because of their interest in things like social influence or sometimes even for other selfish gains.  The really successful groups have an undeniable and crystal clear purpose.  <b>Viagra cheap</b>, For example, <a href="http://ggmg.org/">the San Francisco Golden Gate Mother's Group</a> is a highly engaged community of women with new babies who help each other with the day-to-day challenges of urban motherhood.  The community holds itself together by the shared desire to raise children well, <b>California CA Calif.</b>.  That mission couldn't be any simpler or more important to a first time mother.  <b>Free trial viagra in canada</b>, Even the least-engaged member understands that answering someone's question now results in better answers for you when you need help in the future.</p>
<p>Paying people to participate wouldn't make them better at what they do.  I'd argue it might actually make them worse, <b>viagra cheap</b>.  If Netscape was a brand with a purpose that mattered to me, <b>viagra sample</b>, then Jason wouldn't have to pay me or even the best bookmarkers to participate.  <b>Buy viagra online manor pharmacy</b>, Nick also challenges the notion that peer production can operate without management overhead.  I think he miscalculates the role of management in peer production.  Yes, it may be required, but management is a service to the group, a service to the mission.  Management in peer production could probably be outsourced.</p>
<p>I do think Benkler may actually underestimate the importance of a clear and cohesive mission for the group.  Without a core purpose that the members of the group find important, a competing commercial market could very well break down the community.</p>
<p>But that then begs the question of how valuable the community was in the first place.</p>
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