Category Archives: penagain

My favorite startup story just keeps getting better

You Got the Big Break. Now What? When we last left PenAgain’s owners, they had achieved the small-business Holy Grail: an order from Wal-Mart. They had no idea what was about to hit them. By Gwendolyn Bounds, November 13, 2006; … Continue reading

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A good marketer doesn’t have to advertise

The real power structures behind the advertising industry appear to be staring at the Internet for the first time. The big agencies, in particular, are wondering how to make money as the vehicles they once relied on lose influence in … Continue reading

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New blog about running a startup from PenAgain inventor

Several authors have proven that blogs are a great complement to writing and then selling a book. They are also excellent companions to operating and marketing a business. Colin Roche, entrepreneur and inventor of the PenAgain, began publishing a blog … Continue reading

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