The startup world has gone mad for it. And though I think Microsoft's Chief Software Architect Ray Ozzie played down the depth of Microsoft's commitment to it in his recent interview with Steve Gillmor, it's apparent that it's at the very least a top-of-mind subject for the people at the highest levels of the biggest companies in the Internet world. As it should be.

The live web started to feel more tangible in shape and clearer for me to see because of Google Wave, cheap viagra no prescription. Two of the Guardian developers here, Lisa van Gelder and Martyn Inglis, recently shared the results of a DevLab they did on Wave, buy viagra c.o.d..

My brain has been spinning on the idea ever since.

(A DevLab is an internal research project where an individual or team pull out of the development cycle for a week and study an idea or a technology. There's a grant associated with the study. They then share their findings with the entire team, Where to buy viagra, and they share the grant with the individual who writes the most insightful peer review of the research.)

Many before me have noted the ambition and tremendous scale of the Wave effort. Buy viagra c.o.d., But I also find it fascinating how Google is approaching the development of the platform as a service.

The tendency when designing a platform is to create the rules and restrictions that prevent worst-case scenario behavior from ruining everything for you and your key partners. You release capability gradually as you understand its impact.

You then have to manage the constant demand from customers to release more and more capability.

Google turned this upside down and enabled a wide breadth of capability with no apologies for the unknowns. Developers won't complain about lack of functionality, buy viagra c.o.d.. Instead it will probably have the opposite effect and invite the developers to tell Google how to close down the risks so their work won't get damaged by the lawlessness of the ecosystem, buy viagra online legally.

That's a very exciting proposition, as if new land has been found where gold might be discovered.

But on the other hand, is it also a bit lazy or even irresponsible to put the task of creating the rules of the world that your service defines on the customers of your service. Ordering viagra no prescription, And do those partners then get a false sense of security because of that, as if they could influence the evolution of the platform in their favor when really it's all about Google. Buy viagra c.o.d., Google takes no responsibility for the bad things that may happen in the world they've created, yet they have retained full authority on their own for decisions about the service.

They've mitigated much of their risk by releasing the code as "open source" and allowing Wave to run in your own hosted environment as you choose. It's a good PR move, but it may not have the effect they want it to have if they aren't also sharing the way contributions to the code are managed and sharing in the governance.

They list the principles for the project on the site:

• Wave is an open network: anyone should be able to become a wave provider and interoperate with the public network
  


• Wave is a distributed network model: traffic is routed peer-to-peer, αγοράζουν online viagra, not through a central server


• Make rapid progress, together: a shared commitment to contribute to the evolution and timely deployment of protocol improvements


• Community contributions are fundamental: everyone is invited to participate in the public development process


• Decisions are made in public: all protocol specification discussions are recorded in a public archive

Those are definitions, not principles. Interestingly, Osta viagra online, there's no commitment to opening decision-making itself, only sharing the results of decisions. Contrast that with Apache Foundation projects which have different layers of engagement and specific responsibilities for the different roles in a project, buy viagra c.o.d.. For example,

"a Project Management Committee member is a developer or a committer that was elected due to merit for the evolution of the project and demonstration of commitment. They have write access to the code repository, an apache.org mail address, viagra prescription, the right to vote for the community-related decisions and the right to propose an active user for committership."

That model may be too open for Google, but it would help a lot to have a team of self-interested supporters when things go wrong, particularly as there are so many security risks with Wave. If they are still the sole sponsor of the platform when the first damage appears then they will have to take responsibility for the problem. Nebraska NE Nebr. , They can only use the "we don't control the apps, only the platform" excuse for so long before it starts to look like a cop out. Buy viagra c.o.d., Maybe they should've chosen a market they thought would run with it and offer it in preview exclusively for key partners in that market until Google understood how to position it. With a team of launch partners they would have seemed less autocratic and more trustworthy.

Shared ownership of the launch might also have resulted in a better first use-case app than the Wave client they invented for the platform. The Google Wave client may take a long time to catch on, if ever, Utah UT .

As Ray Ozzie noted,

"When you create something that people don’t know what it is, when they can’t describe it exactly, and you have to teach them, Georgia GA Ga. , it’s hard...all of the systems, as long as I’ve been working in this area, the picture that I’ve always had in my mind is kind of three overlapping circles of technology, social dynamics, and organizational dynamics. And any two of those is relatively straightforward and understandable."

I might even argue that perhaps Google actually made a very bad decision to offer a client at all, buy viagra c.o.d.. This was likely the result of failing to have a home for OpenSocial when it launched, Iowa IA . Plus, it's never a good idea to launch a platform without a principle customer app that can drive the initial requirements.

In my opinion, open conference-style IM and email or live collaborative editing within docs is just not groundbreaking enough as an end-user offering. Alaska AK , But the live web is fractionally about the client app. Buy viagra c.o.d., The live web that matters, in my mind, harnesses real-time message interplay via multiple open networks between people and machines.

There's not one app that runs on top of it. I can imagine there could be millions of client apps.

The Wave idea, whether it's most potent incarnation is Wave itself or some combination of a Twitter/RabbitMQ mesh or an open XML P2P server or some other new approach to sharing data, is going to blow open the Internet for people once again, buy cheap viagra online.

I remember trying very hard to convince people that RSS was going to change the Internet and how publishing works several years ago. But the killer RSS app never happened, buy viagra c.o.d..

It's obvious why it feels like RSS didn't take off. RSS is fabric. Most people won't get that, Comprar en línea viagra, nor should they have to.

In hindsight, I think I overvalued RSS but undervalued the importance of the idea...lubricating the path for data to get wherever it is needed. Buy viagra c.o.d., I suspect Wave will suffer from many of the same issues.

Wave is fabric, too.

When people and things create data on a network that machines can do stuff with, köpa rabatterade viagra, the world gets really interesting. It gets particularly interesting when those machines unlock connections between people.

And while the race is on to come up with the next Twitter-like service, I just hope that the frantic Silicon Valley Internet platform architects don't forget that it's about people in the end.

One of the things many technology innovators forget to do is to talk to people. More developers should ask people about their day and watch them work. You may be able to breakthrough by solving real problems that real people have.

That's a much better place to start than by inventing strategic points of leverage in order to challenge your real and perceived competitors.

Related articles by Zemanta

• Google Wave: Do You Think It Will Succeed? (mashable.com)
• On brand consistency and BHAGs (factoryjoe.com)
• Google Wave and Social Software 2.0 : Finally the raise of horizontal CESA Platforms and vertical CESApps? (stephanecroisier.jahia.com)

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Of particular note are the ways that Dash pulls in external data sources from places like Yahoo, Pfizer brand viagra discount. Pipes, cheap viagra no prescription. Generic viagra cheap, Any geoRSS feed can be used to identify relevant locations near you or near where you're going directly from the device. They give the example of using a Surfline.com feed built with Pipes to identify surfing hot spots at any given moment, i want to buy viagra online. Prices viagra, You can drive to Santa Cruz and then decide which beach to hit once you get there.

There are other neat ways to use the collaborative user data such as the traffic feedback loop so that you can choose the fastest route to a destination in real time, viagra discount prices. Buy viagra germany, And the integration with the Yahoo. Local and the Upcoming APIs make for great discoveries while you're out and about, canada buy viagra online. Best make of viagra, You can also see an early demo of their product which they showed at Web 2.0 Summit in the fall:

The way they've opened up a hardware device to take advantage of both the information on the Internet and the behaviors of its customers is really innovative, not to mention very useful, discount soft viagra, Viagra free trial sample, too. I think Dash is going to be one to watch, atlanta viagra. Order viagra with no Rx.

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They had a fully catered event including an open bar with some good whiskey, köpa billiga viagra. The schwag bag included the Flip digital video camera (wow!). Viagra en zona norte, There were a small handful of very basic demos on the floor from the usual suspects (Slide, iLike, Flixster, GNC viagra, etc.). And the presentation was short and sweet so we could get back to socializing, buy viagra cheap. South african phamacies with viagra johannesburg, Nicely executed.

The party wasn't without flaw, mind you, how much is viagra on the street.

First, Viagra calis, the date. Why throw a launch party on the same day as the biggest political event in our time, Super Tuesday, on line viagra. Buy viagra cheap, The headlines were on everything but the MySpace launch. The right people knew what was going on, Purchase viagra in canada, but the impact was severely muted. I was somewhat eager to leave to find out what was happening out there in the real world.

Second, is viagra safe for women, the presentation. Viagra st john's NL, You have to appreciate them keeping it super short. Once the drinks start flowing, it gets very hard to keep people quiet for more than a few minutes, buy viagra cheap. But I think most everyone there was actually very interested in hearing something meaty or a future vision or something. Bullets on a powerpoint rarely impress, buy viagra in belfast.

Neither of those things really mattered, Thai viagra, in the end. The party served its purpose. Buy viagra cheap, It also occurred to me afterward that it would have been a shame if the co-founders and executive team weren't there. But they were very much in this and made themselves accessible to chat, viagra locations. This isn't a sideshow move for MySpace. Purchase viagra from canada, It matters to them.

Contrast this with the standard formula followed by the Bebo guys, and you can see why MySpace does so well in social networking, organic viagra. They embody it as a company, buy viagra cheap.

Now, whether or not they can raise the bar on app quality or improve on distribution for apps is yet to be seen. By giving developers a month to get their submissions in for the end-user roll out they are resetting the playing field. That's great. But I'm not sure whether the MySpace user experience will encourage the sharing of apps as fluidly as the FaceBook UE. Buy viagra cheap, I don't use it enough to know, to be honest.

As far as the platform itself goes, I'm curious about the impact the REST API will have. I've wondered how the social networks would make themselves more relevant in the context of the world outside the domain.

Will the REST API be used more by services that want to expose more data within MySpace or by services that want to leverage the MySpace data in their own environments outside myspace.com. I suspect the latter will matter more over time but that won't mean anything until people adopt the apps.

Overall, good show. This should help bring back some of the MySpace cool that was lost the last year or so.

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I was fortunate enough to spend some time with Dopplr's Matt Biddulph and Matt Jones last week while in London where they described the architecture of what they've built in terms of connected data keys, viagra los angeles. The job of Dopplr, Mr, köpa rabatterade viagra. Jones said, Cheap brand viagra, was to "surface coincidence".

I think that term slipped out accidentally, but I love it, free trial pack viagra mailed to house. What does it mean to "surface coincidence". Viagra farmacia a buon mercato, It starts by enabling people to manufacture the circumstances by which coincidence becomes at least meaningful if not actually useful. Köpa rabatterade viagra, Or, as Jon Udell put it years ago now when comparing Internet data signals to cellular biology:

"It looks like serendipity, and in a way it is, but it's manufactured serendipity."

All these services allow me to manage fragments of my life without requiring burdensome tasks. They all let me take my data wherever I want. They all enhance my data by connecting it to more data, viagra sell point in pakistan. They all make my data relevant in the context of a larger community. Can i get viagra by regular mail to canada, When my life fragments are managed by an intelligent service, then that service can make observations about my data on my behalf.

Dopplr can show me when a distant friend will be near and vice versa, köpa rabatterade viagra. Twitter can show me what my friends are doing right now, viagra for sale without rx. Wesabe can show me what others have learned about saving money at the places where I spend my money. Where can i buy viagra in belfast, Among many other things Flickr can show me how to look differently at the things I see when I take photos. And del.icio.us can show me things that my friends are reading every day. Köpa rabatterade viagra, There are many many behaviors both implicit and explicit that could be managed using this formula or what is starting to look like a successful formula, anyhow. Someone could capture, viagra online without prescription india, manage and enhance the things that I find funny, Comprare viagra sconto, the things I hate, the things at home I'm trying to get rid of, the things I accomplished at work today, reliable sites to purchase viagra, the political issues I support, Delaware DE Del., etc.

But just collecting, managing and enhancing my life fragments isn't enough. And I think what Matt Jones said is a really important part of how you make data come to life.

You can make information accessible and even fun. You can make the vast pool feel manageable and usable, köpa rabatterade viagra. You can make people feel connected.

And when you can create meaning in people's lives, you create deep loyalty. That loyalty can be the foundation of larger businesses powered by advertising or subscriptions or affiliate networks or whatever.

The result of surfacing coincidence is a meaningful action. And those actions are where business value is created.

Wikipedia defines coincidence as follows:

"Coincidence is the noteworthy alignment of two or more events or circumstances without obvious causal connection."

This is, of course, similar and related to the definition of serendipity:

"Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely."

You might say that this is a criteria against which any new online service should be measured. Though it's probably so core to getting things right that every other consideration in building a new online service needs to support it.

It's probably THE criteria.

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It's clear that a formula for launching this kind of stuff exists, quick delivery viagra, and I think Bebo did a great job of giving it their own flavor. Availability of viagra in pakistan, The overall format Bebo used was standard:

• Invite people to a nice place and give them some free stuff


• Give a presentation including a video showing customer testimonials


• Let the founder or product owner or thought leader present the product


• Parade the partners on stage


• Provide demos for people to peruse after the presentation


• Keep it short

But the nuances in the formula are what make an online platform launch successful.

1. Create an invite-only experience: This is true with restaurants, art galleries, free real viagra, clubs and just about any socially-driven service. Make a select few feel important by treating them differently, and they will then be your advocate, købe viagra online. Buying viagra at local store, Bebo invited press and partners to a small-ish rooom to give their presentation at the Metreon. Those people then felt responsible for spreading the news.


2. Make it newsworthy: I wouldn't say that the Bebo platform was a secret, by any means, ventas de viagra, but the features that make it worth talking about were kept secret until the event. Workout and viagra, In particular, the crowd seemed very pleased to hear that Bebo decided to emulate Facebook's success by making their platform fully compatible with Facebook's.


3. Follow standards: Developers are not generally interested in proprietary environments unless there is a substantial gain to be made by leveraging that environment. Platforms on the Internet should default to known and proven standards, billiga viagra apotek, and when they do deviate, Buying viagra canada, there should be compelling reason to do so. Købe viagra online, Bebo indicated that there might be features in the future that are Bebo-specific such as micropayments, and I suspect the developer community would be happy to customize their apps for Bebo when those features are ready.


4. Prime the pump with partners: An ecosystem is not an ecosystem if it doesn't have partners. So, don't launch a service for partners with no partners already committed, best price viagra online with rx. But more than that, Acquistare a buon mercato viagra, partners are proofpoints that the wider market wants to validate that what you offer is in fact real. Give them the stage. Make them successful, viagra, so others want to follow suit. I wasn't all that impressed with the NBC Universal app showcased at the Bebo event, but the Gaia Online and Flixster apps were solid, købe viagra online. Can you have viagra and alcohol together, And the 20 or so partners demoing in the back of the room after the presentations were great evangelists for the platform. They were proud to be there and happy to sing Bebo's praises.


5. Be real: I'm always a sucker for a self-deprecating joker, but Bebo founder Michael Birch backed up the laughs with substance, ricardo viagra. He admitted that they intend to follow Facebook and do whatever they do which is a totally viable strategy in this space, Viagra torres de limatambo, at this point in time. Of course, he gave himself a great defense should they get pounded by the press, but his approach was very refreshing in a market that's increasingly crowded full with ambition and arrogance.
   

Again, the response by developers and then the subsequent uptake by users will be the real indicators of success. But Bebo gave themselves as good a start as any by getting the launch off on the right foot.

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The similarities are hard to deny, and who wouldn't want to control the operating system of the Internet.

In 2005, Jason Kottke proposed a vision for the "WebOS" where users could control their experience with tools that leveraged a combination of local storage and a local server, Fda legally import viagra, networked services and rich clients.

"Applications developed for this hypothetical platform have some powerful advantages. Because they run in a Web browser, these applications are cross platform, just like Web apps such as Gmail, Basecamp, and Salesforce.com, Um viagra online. You don't need to be on a specific machine with a specific OS...you just need a browser + local Web server to access your favorite data and apps."

Prior to that post, Nick Carr offered a view on the role of the browser that surely resonated with the OS perspective for the Internet:

"Forget the traditional user interface. The looming battle in the information technology business is over control of the utility interface...Control over the utility interface will provide an IT vendor with the kind of power that Microsoft has long held through its control of the PC user interface."

He also responded later to Kottke's vision saying that the reliance on local web and storage services on a user's PC may be unnecessary:

"Your personal desktop, residing entirely on a distant server, will be easily accessible from any device wherever you go. Personal computing will have broken free of the personal computer."

But the client layer is merely a piece of the much larger puzzle, in my opinon.

Dare Obasanjo more recently broke down the different ideas of what "Cloud OS" might mean:

"I think it is a good idea for people to have a clear idea of what they are talking about when they throw around terms like "cloud OS" or "cloud platform" so we don't end up with another useless term like SOA which means a different thing to each person who talks about it, overnight delivery free trial viagra. Um viagra online, Below are the three main ideas people often identify as a "Web OS", "cloud OS" or "cloud platform" and examples of companies executing on that vision."

He defines them as follows:

1. WIMP Desktop Environment Implemented as a Rich Internet Application (The YouOS Strategy)


2. Platform for Building Web-based Applications (The Amazon Strategy)


3. Web-based Applications and APIs for Integrating with Them (The Google Strategy)

The OS metaphor has lots of powerful implications for business models, as we've seen on the PC. The operating system in a PC controls all the connections from the application user experience through the filesystem down through the computer hardware itself out to the interaction with peripheral services. Being the omniscient hub makes the operating system a very effective taxman for every service in the stack. And from there, the revenue streams become very easy to enable and enforce.

But the OS metaphor implies a command-and-control dynamic that doesn't really work in a global network controlled only by protocols.

Internet software and media businesses don't have an equivilent choke point, Um viagra online. There's no single processor or function or service that controls the Internet experience. There's no one technology or one company that owns distribution.

There are lots of stacks that do have choke points on the Internet. Order viagra, And there are choke points that have tremendous value and leverage. Um viagra online, Some are built purely and intentionally on top of a distribution point such as the iPod on iTunes, for example.

But no single distribution center touches all the points in any stack. The Internet business is fundamentally made of data vectors, not operational stacks.

Jeremy Zawodny shed light on this concept for me using building construction analogies.

He noted that my building contractor doesn't exclusively buy Makita or DeWalt or Ryobi tools, though some tools make more sense in bundles. He buys the tool that is best for the job and what he needs, Um viagra online.

My contractor doesn't employ plumbers, roofers and electricians himself. Rather he maintains a network of favorite providers who will serve different needs on different jobs, where 2 get viagra.

He provides value to me as an experienced distribution and aggregation point, but I am not exclusively tied to using him for everything I want to do with my house, either.

Similarly, the Internet market is a network of services. Um viagra online, The trick to understanding what the business model looks like is figuring out how to open and connect services in ways that add value to the business.

In a precient viewpoint from 2002 about the Internet platform business, Tim O'Reilly explained why a company that has a large and valuable data store should open it up to the wider network:

"If they don't ride the horse in the direction it's going, it will run away from them. How old can viagra be before it loses its potency?, The companies that "grasp the nettle firmly" (as my English mother likes to say) will reap the benefits of greater control over their future than those who simply wait for events to overtake them.

There are a number of ways for a company to get benefits out of providing data to remote programmers:

Revenue. The brute force approach imposes costs both on the company whose data is being spidered and on the company doing the spidering. A simple API that makes the operation faster and more efficient is worth money, Um viagra online. What's more, it opens up whole new markets. Amazon-powered library catalogs anyone.

Branding. A company that provides data to remote programmers can request branding as a condition of the service.

Platform lock in Um viagra online, . As Microsoft has demonstrated time and time again, a platform strategy beats an application strategy every time, nancy pelosi abortion and viagra statement. Once you become part of the platform that other applications rely on, you are a key part of the computing infrastructure, and very difficult to dislodge. The companies that knowingly take their data assets and make them indispensable to developers will cement their role as a key part of the computing infrastructure.

Goodwill. Especially in the fast-moving high-tech industry, the "coolness" factor can make a huge difference both in attracting customers and in attracting the best staff."

That doesn't clearly translate into traditional business models necessarily, but if you look at key business breakthroughs in the past, the picture today becomes more clear, Um viagra online.

1. The first breakthrough business model was based around page views. The domain created an Apple-like controlled container. Exposure to eyeballs was sold by the thousands per domain. Viagra diversity, All the software and content was owned and operated by the domain owner, except the user's browser. All you needed was to get and keep eyeballs on your domain.
2. Um viagra online, The second breakthrough business model emerged out of innovations in distribution. By building a powerful distribution center and direct connections with the user experience, advertising could be sold both where people began their online experiences and at the various independent domain stacks where they landed. Inventory beget spending beget redistribution beget inventory...it started to look a lot like network effects as it matured.
3. The third breakthrough business model seems to be a riff on its predecessors and looks less and less like an operating system. The next breakthrough is network effects.

Network effects happen when the value of the entire network increases with each node added to the network. The telephone is the classic example, where every telephone becomes more valuable with each new phone in the network.

This is in contrast to TVs which don't care or even notice if more TVs plug in, Um viagra online.

Recommendation engines are the ultimate network effect lubricator. The more people shop at Amazon, viagra music trans, the better their recommendation engine gets...which, in turn, helps people buy more stuff at Amazon.

Network effects are built around unique and useful nodes with transparent and highly accessible connection points. Social networks are a good example because they use a person's profile as a node and a person's email address as a connection point. Um viagra online, Network effects can be built around other things like keyword-tagged URLs (del.icio.us), shared photos (flickr), songs played (last.fm), news items about locations (outside.in).

The contribution of each data point wherever that may happen makes the aggregate pool more valuable. And as long as there are obvious and open ways for those data points to talk to each other and other systems, then network effects are enabled. How can I get viagra in Delhi if I don't have a prescription?, Launching successful network effect businesses is no easy task. The value a participant can extract from the network must be higher than the cost of adding a node in the network. The network's purpose and its output must be indespensible to the node creators, Um viagra online.

Massively distributed network effects require some unique characteristics to form. Value not only has to build with each new node, but the value of each node needs to increase as it gets leveraged in other ways in the network.

For example, my email address has become an enabler around the Internet. Every site that requires a login is going to capture my email address. Um viagra online, And as I build a relationship with those sites, my email address becomes increasingly important to me. Not only is having an email address adding value to the entire network of email addresses, but the value of my email address increases for me with each service that is able to leverage my investment in my email address, can I legally purchase viagra online without prescription.

Then the core services built around my email address start to increase in value, too.

For example, when I turned on my iPhone and discovered that my Yahoo. Address Book was automatically cooked right in without any manual importing, I suddenly realized that my Yahoo. Address Book has been a constant in my life ever since I got my first Yahoo, Um viagra online. email address back in the '90's. I haven't kept it current, Buy viagra in riverside without prescription, but it has followed me from job to job in a way that Outlook has never been able to do.

My Yahoo. Address Book is becoming more and more valuable to me. Um viagra online, And my iPhone is more compelling because of my investment in my email address and my address book.

Now, if the network was an operating system, there would be taxes to pay. Apple would have to pay a tax for accessing my address book, and I would have to pay a tax to keep my address book at Yahoo!. Nobody wins in that scenario.

User data needs to be open and accessible in meaningful ways, viagra turkey, and revenue needs to be built as a result of the effects of having open data rather than as a margin-based cost-control business.

But Dare Obasanjo insightfully exposes the flaw in reducing openness around identity to individual control alone:

"One of the bitter truths about "Web 2.0" is that your data isn't all that interesting, our data on the other hand is very interesting...A lot of "Web 2.0" websites provide value to their users via wisdom of the crowds appproaches such as tagging or recommendations which are simply not possible with a single user’s data set or with a small set of users."

Clearly, one of the most successful revenue-driving opportunities in the networked economy is advertising, Um viagra online. It makes sense that it would be since so many of the most powerful network effects are built on people's profiles and their relationships with other people. No wonder advertisers can't spend enough money online to reach their targets.

It will be interesting to see how some of the clever startups leveraging network effects such as Wesabe think about advertising.

Wesabe have built network effects around people's spending behavior. Um viagra online, As you track your finances and pull in your personal banking data, Wesabe makes loose connections between your transactions and other people who have made similar transactions. Each new person and each new transaction creates more value in the aggregate pool. You then discover other people who have advice about spending in ways that are highly relevant to you.

I've been a fan of Netflix for a long time now, What is the timing of cheap viagra, but when Wesabe showed me that lots of Netflix customers were switching to Blockbuster, I had to investigate and before long decided to switch, too. Wesabe knew to advise me based on my purchasing behavior which is a much stronger indicator of my interests than my reading behavior.

Advertisers should be drooling at the prospects of reaching people on Wesabe, Um viagra online. No doubt Netflix should encourage their loyal subscribers to use Wesabe, too.

The many explicit clues about my interests I leave around the Internet -- my listening behavior at last.fm, my information needs I express in del.icio.us, my address book relationships, my purchasing behavior in Wesabe -- are all incredibly fruitful data points that advertisers want access to, cheap guaranteed viagra.

And with managed distribution, a powerful ad platform could form around these explicit behaviors that can be loosely connected everywhere I go.

Netflix could automatically find me while I'm reading a movie review on a friend's blog or even at The New York Times and offer me a discount to re-subscribe. Um viagra online, I'm sure they would love to pay lots of money for an ad that was so precisely targeted.

That blogger and The New York Times would be happy share revenue back to the ad platform provider who enabled such precise targeting that resulted in higher payouts overall.

And I might actually come back to Netflix if I saw that ad. Who knows, I might even start paying more attention to ads if they started to find me rather than interrupt me.

This is why the Internet looks less and less like an operating system to me. Network effects look different to me in the way people participate in them and extract value from them, the way data and technologies connect to them, and the way markets and revenue streams build off of them, Um viagra online. Why is viagra so expensive, Operating systems are about command-and-control distribution points, whereas network effects are about joining vectors to create leverage.

I know little about the mathematical nuances of chaos theory, but it offers some relevant philosophical approaches to understanding what network effects are about. Wikipedia addresses how chaos theory affects organizational development:

"Most of the focus on chaos theory is primarily rooted in the underlying patterns found in an otherwise chaotic enviornment, more specifically, concepts such as self-organization, bifurcation and self-similarity...

Self-organization, as opposed to natural or social selection, is a dynamic change within the organization where system changes are made by recalculating, re-inventing and modifying its structure in order to adapt, survive, grow and develop. Self-organization is the result of re-invention and creative adaptation due to the introduction of, or being in a constant state of, perturbed equilibrium."

Yes, my PC is often in a state of 'perturbed equilibrium' but not because it wants to be.

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It's not just the high profile backers and the intense competitive set that make Outside.in worth a second look. There's something very compelling in the way they are connecting data that seems like it matters.

My initial thought when it launched was that this idea had been done before too many times already. Topix.net appeared to be a dominant player in the local news space, not to mention similar but different kinds of local efforts at startups like Yelp and amongst all the big dotcoms.

And even from their strong position, Topix's location-based news media aggregaton model was kind of, I don't know, uninteresting, buy generic viagra. I'm not impressed with local media coverage these days, in general, where to buy viagra in kent england, so why would an aggregator of mediocre coverage be any more interesting than what I discover through my RSS reader.

But I think Outside.in starts to give some insight into how local media could be done right...how it could be more interesting and, more importantly, useful.

The light triggered for me when I read Jon Udell's post on "the data finds the data". He explains how data can be a vector through which otherwise unrelated people meet eachother, Viagra in jamaica, a theme that continues to resonate for me. Buy generic viagra, Media brands have traditionally been good at connecting the masses to eachother and to marketers. But the expectation of how directly people feel connected to other individuals by the media they share has changed.

Whereas the brand once provided a vector for connections, data has become the vehicle for people to meet people now. Zip code, for example, enables people to find people. So does marital status, where to buy viagra locally, date and time, school, music taste, work history. There are tons of data points that enable direct human-to-human discovery and interaction in ways that media brands could only accomplish in abstract ways in the past, buy generic viagra.

URLs can enable connections, too. Viagra forsale, Jon goes on to explain:

"On June 17 I bookmarked this item from Mike Caulfield... On June 19 I noticed that Jim Groom had responded to Mike’s post. Ten days later I noticed that Mike had become Jim’s new favorite blogger. Buy generic viagra, I don’t know whether Jim subscribes to my bookmark feed or not, but if he does, that would be the likely vector for this nice bit of manufactured serendipity. I’d been wanting to introduce Mike at KSC to Jim (and his innovative team) at UMW. It would be delightful to have accomplished that introduction by simply publishing a bookmark."

Now, Outside.in allows me to post URLs much like one would do in Newsvine or Digg any number of other collaborative citizen media services. But Outside.in leverages the zip code data point as the topical vector rather than a set of predetermined one-size-fits-all categories. It then allows miscellaneous tagging to be the subservient navigational pivot, viagra mfg by.

Suddenly, I feel like I can have a real impact on the site if I submit something, buy generic viagra. If there's anything near a critical mass of people in the 94107 zip code on Outside.in then it's likely my neighbors will be influenced by my posts.

Fred Wilson of Union Square Ventures explains:

"They've built a platform that placebloggers can submit their content to. Their platform "tags" that content with a geocode -- an address, zip code, or city -- and that renders a new page for every location that has tagged content. If you visit outside.in/10010, Canada viagra overnight delivery, you'll find out what's going on in the neigborhood around Union Square Ventures. Buy generic viagra, If you visit outside.in/back_bay, you'll see what's going on in Boston's Back Bay neighborhood."

Again, the local online media model isn't new. In fact, it's old. CitySearch in the US and UpMyStreet in the UK proved years ago that a market does in fact exist in local media somehwere somehow, but the market always feels fragile and susceptible to ghost town syndrome.

Umair Haque explains why local is so hard:

"Why doesn't Craigslist choose small towns. Because there isn't enough liquidity in the market. Let me put that another way, buy generic viagra. In cities, viagra chilena, there are enough buyers and sellers to make markets work - whether of used stuff, new stuff, events, etc, etc.

In smaller towns, Pfizer viagra, there just isn't enough supply or demand."

If they commit to building essentially micro media brands based exclusively on location I suspect Outside.in will run itself into the ground spending money to establish critical mass in every neighborhood around the world.

Now that they have a nice micro media approach that seems to work they may need to start thinking about macro media. In order to reach the deep dark corners of the physical grid, they should connect people in larger contexts, too. Buy generic viagra, Here's an example of what I mean...

I'm remodeling the Potrero Hill shack we call a house right now. It's all I talk about outside of work, actually, best price viagra. And I need to understand things like how to design a kitchen, ways to work through building permits, and who can supply materials and services locally for this job.

There must be kitchen design experts around the world I can learn from. Equally, I'm sure there is a guy around the corner from me who can give me some tips on local services, buy generic viagra. Will Architectural Digest or Home & Garden connect me to these different people. No. Viagra overnight no prescription, Will The San Francisco Chronicle connect us. No. Buy generic viagra, Craigslist won't even connect us, because that site is so much about the transaction.

I need help both from people who can connect on my interest vector in addition to the more local geographic vector. Without fluid connections on both vectors, I'm no better off than I was with my handy RSS reader and my favorite search engine.

Looking at how they've decided to structure their data, it seems Outside.in could pull this off and connect my global affinities with my local activities pretty easily.

This post is way too long already (sorry), order viagra online makeup, but it's worth pointing out some of the other interesting things they're doing if you care to read on.

Outside.in is also building automatic semantic links with the contributors' own blogs, buy generic viagra. By including my zip code in a blog post, Outside.in automatically drinks up that post and adds it into the pool. They even re-tag my post with the correct geodata and offer GeoRSS feeds back out to the world.

Here are the instructions:

"Any piece of content that is tagged with a zip code will be assigned to the corresponding area within outside.in's system. You can include the zip code as either a tag or a category, Tiendade viagra, depending on your blogging platform."

I love this. Buy generic viagra, 30Boxes does something similar where I can tell it to collect my Upcoming data, and it automatically imports events as I tag them in Upcoming.

They are also recognizing local contributors and shining light on them with prominant links. I can see who the key bloggers are in my area and perhaps even get a sense of which ones matter, not just who posts the most. I'm guessing they will apply the "people who like this contributor also like this contributor" type of logic to personalize the experience for visitors at some point.

Now what gets me really excited is to think about the ad model that could happen in this environment of machine-driven semantic relationships.

If they can identify relevant blog posts from local contributors, then I'm sure they could identify local coupons from good sources of coupon feeds, buy generic viagra.

Let's say I'm the national Ace Hardware marketing guy, and I publish a feed of coupons, free trial for viagra ireland. I might be able to empower all my local Ace franchises and affiliates to publish their own coupons for their own areas and get highly relevant distribution on Outside.in. Or I could also run a national coupon feed with zip code tags cooked into each item.

To Umair's point, that kind of marketing will only pay off in major metros where the markets are stronger. Buy generic viagra, To help address the inventory problem, Outside.in could then offer to sell ad inventory on their contributors' web sites. As an Outside.in contributor, I would happily run Center Hardware coupons, Fest viagra, my local Ace affiliate, on my blog posts that talk about my remodelling project if someone gave them to me in some automated way.

If they do something like this then they will be able to serve both the major metros and the smaller hot spots that you can never predict will grow. Plus, the incentives for the individuals in the smaller communities start feeding the wider ecosystem that lives on the Outside.in platform.

Outside.in would be pushing leverage out to the edge both in terms of participation as they already do and in terms of revenue generation, a fantastic combination of forces that few media companies have figured out, yet, Rabatt kaufen viagra.

I realize there are lots of 'what ifs' in this assessment. The company has a lot of work to do before they breakthrough, and none of it is easy. The good news for them is that they have something pretty solid that works today despite a crowded market.

Regardless, knowing Fred Wilson, Esther Dyson, John Seely Brown and Steven Berlin Johnson are behind it, among others, no doubt they are going to be one to watch.

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I didn't have language to use for it at the time (still working on it, actually), but I knew it wasn't inspired by the "openness" and "walled garden" metaphors so much. Neither concept reflected the opportunity for me. Once I saw the opportunity, though, viagra bloomington In, the shift happening in online media seemed much much bigger.

In a presentation at the Bioneers conference back in August 2000 (below), architect William McDonough talked about designing systems that leverage nature's strengths for mutually beneficial growth rather than for conservation or merely sustainability.

He tells us to design with positive results in mind instead of using less bad materials,

Similarly, the implications around the "openness" and "walled garden" concepts get clouded by the tactical impressions those words draw for someone who has unique assets in the media business, buy viagra overnight delivery.

It's not about stopping bad behavior or even embracing good behavior. It's about investing in an architecture that promotes growth for an entire ecosystem. Viagra and crimes, If you do it right, you will watch network effects take hold naturally. And then everyone wins. Buy viagra overnight delivery, When you look around the Internet media landscape today you see a lot of successful companies that either consciously or subconsciously understand how to make media work as a platform. MySpace created a fantastic expression platform, though perhaps unwittingly. Wikipedia evolved quickly into a massive research platform. Flickr and del.icio.us, canadian viagra pharmacy, of course, get the network effects inherent in sharing information...photos and links, respectively. Washingtonpost and BBC Backstage are moving toward national political information platforms. Last.fm is a very succssful music listening platform if not one of the most interesting platforms among them all, buy viagra overnight delivery.

All of these share a common approach. Oklahoma OK Okla., At a simple level, the brand gets stronger the further their data and services reach outside of their domain and into the wider market.

But the most successful media platforms are the ones that give their users the power to impact the experience for themselves and to improve the total experience for everyone as they use it.

My commitment to flickr, del.icio.us and last.fm gets deeper and deeper the more I'm able to apply them in my online lifestyle wherever that may be. Buy viagra overnight delivery, We have a tangible relationship. And I have a role in the wider community, even if only a small part, legally order viagra, and that community has a role in my experience, too.

The lesson is that it's not about the destination -- it's about the relationship. Or, if you like the Cluetrain language, Buy viagra nairobi, it's about the conversation, though somehow "relationship" seems more meaningful than "conversation" to me. Ask any salesperson whether they'd prefer to have a relationship or a conversation with a potential customer.

Ok, so user engagement can extend outside a domain, buy viagra overnight delivery. Where's the opportunity in that?

Very few media platforms know how to leverage their relationships to connect buyers and sellers and vice versa. They typically just post banner ads or text links on their sites and hope people click on them. Creating a fluid and active marketplace that can grow is about more than relevant advertising links.

Amazon created an incredibly powerful marketplace platform, can you buy viagra at krogers, but they are essentially just a pure play in this space. Buy viagra overnight delivery, They are about buying and selling first and foremost. Relationships on their platforms are transactional.

Media knows how to be more than that.

eBay and Craigslist get closer to colliding the buying/selling marketplace with deeper media experiences. People build relationships in micromarkets, Viagra quick delivery, but again it's all about a handshake and then good riddance on eBay and Craigslist.

Again, media knows how to be more than that, buy viagra overnight delivery.

The big opportunity in my mind is in applying the transactional platform concept within a relationship-building environment.

A more tangible example, please...?

Washingtonpost.com is an interesting case, as they have been more aggressive than most traditional media companies in terms of "openness". They have data feeds for all of their content. And they have an amazing resource in the U.S, how to get viagra. Congress Votes Database Buy viagra overnight delivery, , a feed of legislative voting records sliced in several different ways. For example, you can watch what legislation Nancy Pelosi votes on and how she votes.

Unfortunately, everything Washingtonpost.com offers is read-only. You can pull information from Washingtonpost.com, Clases de viagra ver fotos como es, but you can't contribute to it. You can't serve the wider Washingtonpost.com community with your additions or edits. You can't engage with other Washingtonpost.com community members in meaningful ways, buy viagra overnight delivery.

Washingtonpost.com thinks of their relationship with you in a one-to-many way. They are one, and you are one of many.

Instead, they should think of themselves as the government data platform, viagra for birds. Every citizen in the US should be able to feed data about their local government into the system, and the wider community should be able to help edit and clean community-contributed data (or UGC for you bizdev folks). Buy viagra overnight delivery, For example, I recently spent some time investigating crime data and how that gets shared or not shared in various local communities. Local citizens could provide a very powerful resource if they were empowered to report crime in meaningful ways on the Internet.

Washingtonpost.com is as well suited as anyone to provide that platform.

Now, Viagra discussion blogs, imagine the opportunity for Washingtonpost.com if people around the US were reporting, editing and analyzing local crime data from Washingtonpost's platform. They would become a critical source of national information and news across the country. Washintonpost.com would be well poised to be the primary source of any type of government-related information, buy viagra overnight delivery.

The money would soon follow.

As a result of becoming essential in the ecosystem of local and national citizen data, they would expand their advertising possibilities exponentially. They could create an ad platform (or partner with one) that is tuned particularly for their ecosystem, viagra non prescription trusted online pharmacy. Then any number of services could start forming around the combination of their data platform and their ad platform.

Buy viagra overnight delivery, You can imagine legal services, security, counseling and financing services wanting to reach directly into my local Potrero Hill crimewatch community. The marketplace would probably be very fluid where people are recommending services and providers are helping the community as a whole as a way to build relationships.

Washingtonpost could sit behind all these services, powering the data and taking a cut of all the advertising.

Again, Discussion buying viagra, it's not just about being "open" or taking down the "walled garden".

The "openness" and "walled garden" concepts which often turn into accusations feel more like objectives than strategic directions. If "openness" was the goal, then offering everything as RSS would be the game.

No, RSS is just step one, buy viagra overnight delivery. The media platform game is much more than that.

It's about both being a part of the larger Internet ecosystem and understanding how to grow and design a future that benefits lots of different constituents. You can be a source in someone else's platform, a vehicle within a wider networked platform and a hub at the center of your own ecosystem all at the same time, cuanto se paga en paraguay el viagra.

I would never claim this stuff is easy, as I certainly failed to make that happen while at InfoWorld. Buy viagra overnight delivery, The first place to start, in my opinion, is to stop worrying about "openness" and "walled gardens". Those are scary ideas that don't necessarioly inspire people to build or participate in growing ecosystems.

Instead, it's important to understand "network effects" and "platforms". Once you understand how media can be a platform, the world of opportunity will hopefully start to look a lot bigger, as big as the Internet itself, if not even bigger than that.

It's at that point that you may wonder why you would pursue anything else.

¹ It shouldn't be surprising that my thinking changed while surrounded by thinkers like Jon Udell, Steve Gillmor, and Steve Fox to name a few who all waved the web services flag and sang the software-as-a-service song before many of the leading IT efforts at some of the most innovative companies knew how to put those words into coherent sentences. Those concepts can apply to lots of markets, media among them.

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