Category Archives: pr

How to launch an online platform

I attended the Bebo developer platform announcement this morning in San Francisco. The announcement seemed to go down very well based on immediate response, though only time will tell if the expected impact is achieved. It’s clear that a formula … Continue reading

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Transparency as a result of efficiency

Advertising Lab pointed to the AdAge article written by Eric Webber who prefers clothed conversations to naked ones: “It seems to me that all this talk of being “totally transparent” is overrated and takes things entirely too far. What’s worse, … Continue reading

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