Category Archives: rightmedia

Ad networks vs ad exchanges

Posted on October 24, 2007 by

I spent yesterday at the Right Media Open event in Half Moon Bay at the Ritz Carlton Hotel. Right Media assembled an impressive list of executives and innovators including John Battelle of Federated Media, David Rosenblatt of DoubleClick, Scott Howe … Continue reading →

Posted in advertising, doubleclick, economics, exchange, google, jerryyang, johnbattelle, market, rightmedia, yahoo | Tagged , , , , , , , , , | 1 Comment

Media As A Service

Posted on April 2, 2007 by

Much like print and tv are becoming marketing vehicles to drive people online, the domain name for an online media service is becoming sort of an abstract utility or maybe just a brand address for media services rather than the … Continue reading →

Posted in advertising, attention, feedburner, history, ideas, innovation, journalism, management, marketing, media, models, peer production, process, publishing, rightmedia, rss, strategy, trends, webservices | Tagged , , , , , , , , , | 3 Comments

Fun with ads on my blog

Posted on December 15, 2006 by

There have been 2 really interesting and innovative ad platform services to come out recently from Right Media and Feedburner. I’ve been playing with both on my blog, but I’ve only scratched the surface of the potential here. First, Right … Continue reading →

Posted in advertising, feedburner, rightmedia | Tagged , , , , , , , , , | 9 Comments