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Matt McAlister — Fri, 14 Dec 2007 22:11:25 +0000

Köpa rabatterade viagra, What is it that makes my favorite online services so compelling. I'm talking about the whole family of services that includes Dopplr, South Dakota SD, Wesabe, Twitter, Flickr, viagra eindhoven, and del.icio.us among others. Pharmacy in Brooklyn that sell viagra, I find it interesting that people don't generally refer to any of these as "web sites". They are "services".

I was fortunate enough to spend some time with Dopplr's Matt Biddulph and Matt Jones last week while in London where they described the architecture of what they've built in terms of connected data keys, viagra los angeles. The job of Dopplr, Mr, köpa rabatterade viagra. Jones said, Cheap brand viagra, was to "surface coincidence".

I think that term slipped out accidentally, but I love it, free trial pack viagra mailed to house. What does it mean to "surface coincidence". Viagra farmacia a buon mercato, It starts by enabling people to manufacture the circumstances by which coincidence becomes at least meaningful if not actually useful. Köpa rabatterade viagra, Or, as Jon Udell put it years ago now when comparing Internet data signals to cellular biology:

"It looks like serendipity, and in a way it is, but it's manufactured serendipity."

All these services allow me to manage fragments of my life without requiring burdensome tasks. They all let me take my data wherever I want. They all enhance my data by connecting it to more data, viagra sell point in pakistan. They all make my data relevant in the context of a larger community. Can i get viagra by regular mail to canada, When my life fragments are managed by an intelligent service, then that service can make observations about my data on my behalf.

Dopplr can show me when a distant friend will be near and vice versa, köpa rabatterade viagra. Twitter can show me what my friends are doing right now, viagra for sale without rx. Wesabe can show me what others have learned about saving money at the places where I spend my money. Where can i buy viagra in belfast, Among many other things Flickr can show me how to look differently at the things I see when I take photos. And del.icio.us can show me things that my friends are reading every day. Köpa rabatterade viagra, There are many many behaviors both implicit and explicit that could be managed using this formula or what is starting to look like a successful formula, anyhow. Someone could capture, viagra online without prescription india, manage and enhance the things that I find funny, Comprare viagra sconto, the things I hate, the things at home I'm trying to get rid of, the things I accomplished at work today, reliable sites to purchase viagra, the political issues I support, Delaware DE Del., etc.

But just collecting, managing and enhancing my life fragments isn't enough. And I think what Matt Jones said is a really important part of how you make data come to life.

You can make information accessible and even fun. You can make the vast pool feel manageable and usable, köpa rabatterade viagra. You can make people feel connected.

And when you can create meaning in people's lives, you create deep loyalty. That loyalty can be the foundation of larger businesses powered by advertising or subscriptions or affiliate networks or whatever.

The result of surfacing coincidence is a meaningful action. And those actions are where business value is created.

Wikipedia defines coincidence as follows:

"Coincidence is the noteworthy alignment of two or more events or circumstances without obvious causal connection."

This is, of course, similar and related to the definition of serendipity:

"Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely."

You might say that this is a criteria against which any new online service should be measured. Though it's probably so core to getting things right that every other consideration in building a new online service needs to support it.

It's probably THE criteria.

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Matt McAlister — Thu, 12 Apr 2007 16:25:21 +0000

Advertising Lab pointed to the AdAge article written by Eric Webber who prefers clothed conversations to naked ones:

För viagra online, "It seems to me that all this talk of being "totally transparent" is overrated and takes things entirely too far. What's worse, buy viagra in toronto, Gonna buy viagra, it's just not honest."

Advertising Lab blogger Ilya Vedrashko adds, "He's so getting shredded."

In a loosely related post, buy viagra cheap online, Womens viagra, Jon Udell notes the network effects of communicating openly (and the benefits of optimizing your keystrokes):

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There's a similar relationship betwen form and function where alone each piece of the equation is weaker. Balanced properly amazing things start to happen, zhuang viagra. Best deals on viagra without prescription, Substance and openness need eachother. Køb discount viagra. Ordering viagra on line. Viagra original. What was viagra original use. Colorado CO Colo.. What stores to buy viagra. Otro diseño del viagra.