Idealizing media business models

“PaidContent.org reminded me that WSJ.com is considered a major success not only in the realm of paid online circulation, but also in comparison to newspapers…This may be a successful model of publishing, but it seems to me a curious definition of success.” #


Photo: niznoz
How do you measure the opportunity cost of gating your content? The most obvious way is to estimate the number of page views an article would get outside a gated wall and then extrapolate revenue off CPMs. #


Photo: infomaniac
Imagine telling an advertiser that working with your media brand meant that their customer retention metrics would improve or that people would be talking about their products more or even that they could drive up shareholder value. Imagine the rates they would pay to work with you for those benefits. #