I’ve probably changed my browser’s default home page about 10 times in the last year. Something about working here at Yahoo! has made me very picky about start pages.
I most recently was using Netvibes which had a couple of really cool modules: a notes box that you could write in just by clicking in it and a sudoku puzzle that I would play on the train ride home. Unfortunately, Netvibes became way too slow for me. I found myself typing in a new URL before Netvibes came up every time I launched a browser window or clicked ‘home’.
I don’t think Netvibes is alone in learning the hard lesson of scaling personalization features. It’s clear that NewsAlloy is struggling under the weight of their usage, and Rojo recently rescued their ailing infrastructure, at least we hope, by adopting a new parent in MovableType.
Even more dramatic is the performance on Wizag. Wizag is one of the most promising start pages I’ve seen yet with its learning and categorization concepts. The design is awful and the speed is unusable, but those problems are easier to solve than developing really new and interesting algorithms. I’m hoping they figure these things out, because I would love to use it more.
Not too long ago I tried switching to Google’s Personalized page. I loved the integration with my phone. You can select modules from your personalized start page that will appear on the phone version. It’s really smart. And it made me try using Google Reader more. But Google Reader is just not the way I want to work with my feed sources, and I got too annoyed.
Why not use My Yahoo! as your browser home page, you ask? I use My Yahoo!, actually. At least weekly. But it shares a problem I have with all personalized start pages…I want my browser to open with something that I don’t know. I want it to lead me, sometimes just a little bit.
And I just learned when I switched to the new Yahoo! home page that I want big pictures, too.
The new Yahoo! home page is brilliant. It has everything I actually want just prior to starting a journey somewhere or even when I’m not sure where to start. I can see the most recent email messages without having to open the full email app. I can check out traffic in my neighborhood, send a quick IM, search and get to my feeds (on My Yahoo!) all from the same place with minimal effort.
But what I love most is that the Yahoo! home page shows me stuff that I don’t know. The top stories have huge impact. They’re inviting, and they make me want to click. And the pulse box always catches my attention with the Top 10 this and Top 10 that.
One of the proven rules in magazine cover selling at the newsstand is that people love top 10 lists. It’s true online, too.
No doubt, I’ll switch home pages again soon. I haven’t stuck with one page for more than a few months, but I also don’t remember being as pleased as I am with this page. The dust has settled from the launch earlier in the summer, and I have to agree with what most people in the industry said: The new Yahoo! home page rocks.