What would happen if the Internet knew where you were?

  1. Matt,

    I am founder of a startup in this area;


    And frankly I don’t understand the need for a location broker or any sort of intermediary in this space? For two reasons:

    1. Mosts sevvices are pretty good now at working this out themselves via IP -> location tools.

    2. User agents on GPS aware devices could easily provide the option of revealing locations to services. infact i think this is already happening.


  2. “What would happen if the Internet knew where you were?”

    Absolutely nothing – except you lunatics would start twittering on about it, creating yet more internet hype.

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  4. “You learn that an ex-girlfriend is at the local cafe around the corner, so you go to Starbucks instead.”

    Never going to happen. Your ex-girlfriend would obviously want to block you from knowing this information. And if there was no way for her to do this, she would cancel her Fire Eagle account.

  5. Hi Matt,
    good question. Back here in Norway, there are several services for mobile phones that are based on location. There’s no lack of good ideas on functionality and business cases, but most of them fail because of one simple fact: most subscribers don’t want to tell others where they are. In your example: I would defintely go to starbucks if my ex girlfriend was at that local cafe I was heading to. But I guess my ex-girlfriend wouldn’t want me to know where she was in the first place.

    Anyway: personalized services based on where I am located in terms of showing me relevant sites, relevant ads, relevant content based on my location would be great, and add new dimensions to the internet. Most of them is yet to be made. Even google maps is only showing me a friction of what I want to know about my surroundings, especially when I’m travelling.

  6. You can only get an estimate, more precise, if you use ip lookups, locators or something else you will get the location of the Internet service provider.

    You can use http://www.ipgp.net , you will get country, city, and a map with location, but it is not exact.

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