Generative Media Networks: Fueling growth through action: Modeling commercial success

  • We have different concepts of what a user is, and users appear in many different ways to the business.
  • Content used to be associated with a single canonical URL, but the influx of very small pieces of data and data within datasets make the concept of content much more complicated.
  • Ad campaigns can come in all different shapes, sizes and values with different intents and purposes.
  • Distribution platforms and digital products have different user experiences with different rules of engagement.
  • The different sources of content will have different usage models to them.  One of those sources is the user.
Trying to take all that into account becomes an incredibly challenging graph problem. #

“…if you get the conditions right, a walled garden can turn into a rain forest.” #

The key is to build generativity in the business model, a business architecture that creates value for everyone as opposed to the more simplistic industrial era give-and-take relationship with customers.  Value must form as a result of more participants contributing more activity. #

“the pieces are in place for a wholesale shift away from the original chaotic design that has given rise to the modern information revolution. This counterrevolution would push mainstream users away from a generative Internet that fosters innovation and disruption, to an appliancized network that incorporates some of the most powerful features of today’s Internet while greatly limiting its innovative capacity—and, for better or worse, heightening its regulability. A seductive and more powerful generation of proprietary networks and information appliances is waiting for round two. If the problems associated with the Internet and PC are not addressed, a set of blunt solutions will likely be applied to solve the problems at the expense of much of what we love about today’s information ecosystem. (p. 8)” #

This series is an attempt to assemble some ideas I’ve been exploring for a while.  Most of it is new, and some of it is from previous blog posts and recent-ish presentations. I’ve split the document up into a series of posts on the blog here, but it can also be downloaded in full as a PDF or viewed as a sort of ebook via Scribd: #