What media can learn from swarming activities

“Dictating a message to your audience is no longer acceptable. Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.” #

Now, publishing and having conversations is much better than interrupting people, but this strategy can easily become broadcast disguised as conversation if you’re not careful. #

“Decentralized control, response to local cues, simple rules of thumb—add up to a shrewd strategy to cope with complexity.” #

The mathematical challenges inherent in this type of world view are considerable, which, of course, makes swarm intelligence projects very alluring for most alpha geeks. #

  • Plausible promise: An simple goal that people can get behind, that you can believably offer
  • Open invitation: you don’t have to agree on everything, just on what we are doing
  • Many leaders: let everyone innovate, do multiple things at once. Support anyone in a leadership role that either a) grows the movement or b) advances the movement closer to its goal. Oppose (ignore) anybody that proposes a larger, more complex agenda or those that claim ownership over the movement.
  • Open source: If a new technique works, document it, use it again, and share it with everyone else. Copy everything that works.
  • Spread the word of the movement as widely as possible.
It’s the antithesis of the Baby Boomer protest model which was about a collective barricade, a massive force of immovable inertia. #

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