HuffPost and New York Times dominate media attention for the events surrounding Charlottesville

News orgs covering what was happening on the day, the public outcry and the President’s response all successfully connected with readers, according to Kaleida’s August 2017 Attention Index.

As we often see in our data when a major event takes over the news agenda CNN led on the day of the alt-right rally in Charlottesville, Virginia on Saturday, August 12, 2017. They earned 422,750 engagements for their story on the Torch-bearing white nationalists marching the night before the rally. #


But it was HuffPost and The New York Times who were able to contextualize the news in ways that really resonated with people on Facebook. The collection of material published by these two sources outpaced everyone else in the market. #


HuffPost’s highest performer was an article with a long stream of photos and video of the day’s events: Look At What’s Happening In America In 2017 — The Charlottesville rally is just another example of the deep-rooted, bone-chilling hatred in this country.” #

“A month after a Ku Klux Klan rally here ended with the police using tear gas on protesters, Charlottesville is bracing for a weekend of white nationalist demonstrations and counterprotests, and suddenly this tranquil college town feels like a city under siege.” #

The second-largest article for NYT was the news coverage of the day’s events. #