At Kaleida we’ve been expecting to see more declines in engagements for news on Facebook, but, so far, that’s not what’s happening.

But the data indicates that everything just kind of stopped going down. #
The chart above shows the median engagement patterns for several of the leading news orgs in the US and the UK that we track. #
Publishers were informed in early January that Facebook would deprioritise the posts they make via their own brand Pages in their followers’ newsfeeds. But, so far, those promoted posts are showing normal patterns, too. #
As we found in previous research, engagements on Facebook can be correlated with real referral traffic. And, as expected, the steady flow of engagements is bringing a steady flow of referral traffic. Of course, the volume is lower than it was 6 months ago, but the decline has slowed down. #
Data from analytics provider Parse.ly shows the same pattern. #
We’ve been working with publishers who want to understand more clearly what their relationship to the platforms looks like through different lenses. If that’s of interest to you, please get in touch. We’ll do what we can to help. #
Contact: laura@kaleida.com or reach us on Twitter @kaleidnet. #