Generative Media Networks: Fueling growth through action: What it means for journalism

Market context may seem far away to when you’re reporting and editing the news every day, building web pages, writing code, selling display ads, presenting marketing plans, managing managers, etc.  But, equally, failing to recognize when market conditions are affecting you and your company is a sort of occupational hazard. #

“In the new distributed world you want to be where the people are…The media brand is less a destination and a magnet to draw people there than a label once you’ve found the content, wherever and however you found it.” #

This is very much the kind of thinking that inspired the Open Platform. #

“Our most interesting experiments lie in combining what we know with the experience of the people who want to participate rather than passively receive.” #

He refers to some wonderful imagery by Andrzej Krauze, the first depicting a staff of journalists chucking newspapers over a wall to people scampering about madly, the second of two men standing nose-to-nose with a hole through the newspaper as if the journalist and reader are both uncomfortable with their proximity. #

“Journalists should describe the world in a way that helps us participate in political life.” #

On a macro level, journalism should inspire people to change the things that they can change or at least to understand what it is that they are accepting that won’t change as a result of inaction. #

“Journalism has no theory of change — at least not at the level of practice.  I’ve taken to asking editors, “what do you want your work to change in society?” The answer is generally along the lines of, “we aren’t here to change things. We are only here to publish information.” I don’t think that’s an acceptable answer. #

The core mission of the news business is still about good journalism.  It always will be. #


This series is an attempt to assemble some ideas I’ve been exploring for a while.  Most of it is new, and some of it is from previous blog posts and recent-ish presentations. I’ve split the document up into a series of posts on the blog here, but it can also be downloaded in full as a PDF or viewed as a sort of ebook via Scribd: #

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