The World of Google has become the 900-pound gorilla for supplying the best technical information. When we survey our engineering audience, they start by googling for some product information. While we would like them to first go to our own Web sites, the reality of the situation is that Google is their default home page.
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CommentThursday, October 28
Free WSJ.com
From News.com:
The Wall Street Journal Online, a bastion of subscription-only news on the Web, has begun giving away some content.
In recent months, the business news outfit has been sending nightly e-mail to bloggers, or online diarists, to offer up several daily stories free so that they can point to or link to them from their Web pages. And on Nov. 8, the company plans to remove its paid wall altogether for five days, for the first time in 7 years, according to the company. . . .
Media analysts say WSJ.com may want to test out being an ad-supported site.
Wednesday, October 27
Madison Avenue Ponders the Potential of Web Logs
From The New York Times (via Tom Sullivan on TechWatch):
The biggest fear is an uncontrolled message slipping out, said Steve Rubel, vice president for client services at CooperKatz & Company in New York, a public relations agency with clients including the Association of National Advertisers, J. P. Morgan Chase and Wendy's. "Do they allow comments or do they not? Is there an implication if it is a publicly traded firm? Who is the one who should blog for us? How might that choice be received in the company?"
"Ultimately this will all work out," said Mr. Rubel, who writes a blog called Micro Persuasion (www.SteveRubel.typepad.com), focusing on the effects of blogs and other embodiments of "participatory journalism" on public relations. He also consults with the Association of National Advertisers on matters including its two blogs (www.ana.net/blog).
The Internet Bullshit Generator
Here are a few samples from this classic jargon site:
- engage efficient e-markets
- facilitate cross-media infomediaries
- brand turn-key models
- engage efficient e-markets
- facilitate cross-media infomediaries
- brand turn-key models
Wednesday, October 20
Traditional ad agencies moving into search marketing
From ClickZ:
While a recent JupiterResearch study found the majority of search marketing, approximately two-thirds, is done in-house, the researchers also found demand for agency involvement is increasing. It's this involvement the search media players want to encourage.
"So many of these mainstream online agencies -- typical online agencies -- just haven't really gotten into search yet," said Nate Elliott, an analyst with JupiterResearch. "The little SEM shops have had a free hand, and some of them have gotten pretty big off of that."
More recently, search engines say they have begun seeing more interest from interactive and traditional agencies.