I've linked to this before, but it's worth looking at twice. This
product comparison tool uses a slider ... very efficient and easy to
use.
http://shopping.yahoo.com/smartsort/
Next 15 days »
Friday, August 20
Yahoo Smart Sort tool
Digg
CommentBrand advertising to make a comeback online
From BusinessWeek:
Experts predict the brand-ad rebound is more sustainable than the boom that buoyed dot-coms in 1999 and 2000, in part because it's being led by the offline world's big brand builders -- including Coca-Cola (KO ), Nike (NKE ), and Visa. While paid search advertising, where companies buy placement in search results from sites such as Google (GOOG ) and Yahoo, was all the rage in 2003, online branding is gaining steam this year and may become the strongest growth story of Net advertising in 2005.
Wednesday, August 11
Defining "Contextual" versus "Behavioral" marketing
From ClickZ:
More often than not, when people in our industry mention the word "behavioral," "contextual" is almost certain to follow.
Often people use these two terms interchangeably, as if they meant the same thing. One minute, a vendor tells you her company is a behavioral marketing company. Next moment, she's into contextual marketing. Just as I wouldn't dare say my Nissan Sentra is the same as a BMW 7 Series, I'd hope people wouldn't lump together behavioral and contextual marketing.
So what's the difference between behavioral and contextual marketing anyway?
Thursday, August 5
Dan Gillmor's We the Media looks at online media from a new perspective
From Slashdot:
Tech columnist (for the San Jose Mercury News) Dan Gillmor is a journalist who gets it. You may not always agree with every detail of his reporting, but he clearly has a deep understanding of what is important and what is not in the technology world. And, because he is a trained writer, he knows how to explain it well. Of course, he'll probably end up most famous for what he doesn't know, as in his self-proclaimed mantra: "the readers know more than I do." In large part, his new book, We the Media: Grassroots Journalism by the People, for the People, is about what happens to journalism when technology reveals the truth of Gillmor's mantra.
Wednesday, August 4
Forbes.com inspires fury among online journalists
From Public Radio Marketplace:
"But what if the ad is between article paragraphs?"
If you ever want to get an argument started, get a bunch of journalists together and suggest that their editorial content should have some advertising in it. Then run as fast as you can - because to many in that group you will have just committed heresy. A tenet of journalism is to maintain a bright line between news and ads - never should sponsors influence what's reported. Now Forbes.com is testing how bright that line really is.
Reporter: Hillary Wicai
Tuesday, August 3
Marketwatch's subscription revenue grows
Q2 Earnings:
Subscription revenues in the second quarter 2004, which mainly consisted of fees collected for the Company's newsletters, increased 33% over the same period last year to $476,000 due to the continued introduction of new subscription products.
Tuesday, July 27
FT.com sees solid subscriber increases
From PaidContent.org:
FT.com's paying subscribers increased
from 57,000 in June 2003 to 76,000 in June 2004...that's all the info
Pearson released about Ft.com in its first half 2004 results.
Friday, July 16
What's Wrong With WSJ.com And DJ?
PaidContent.org:
I won't say much, but let the numbers
do the talking: Dow Jones came out with its Q2 earnings numbers, and
its consumer electronic publishing division--which consists of WSJ.com,
related vertical sites, licensing and radio/audio--has seen slow growth.
Digitas Acquires Modem In Estimated $200 Million Stock-for-Stock Deal
MediaDailyNews:
Interactive merger mania continued Thursday, as Digitas Inc. announced
that it acquired Modem Media, Inc. in a stock-for-stock transaction.
The acquisition is valued at approximately $200 million. The
Digitas-Modem Media deal represents the third interactive agency
merger/acquisition in recent weeks. Aquantive recently added Web
services and interactive brand development firm SBI.Razorfish to its
portfolio, and Agency.com scooped up Exile on Seventh. And one of the
highest profile pickups on the interactive scene in recent
weeks-America Online's $435 million acquisition of Advertising.com.