Internet advertising revenues (U.S.) for the first six months of 2004 were approximately $4.6 billion - a 39.7% increase over the first half of 2003. Internet advertising revenue totaled approximately $2.37 billion for the second quarter of 2004, representing a 42.7% increase over same period 2003. Q2 2004 revenues represent a 6% increase over Q1 2004. This report replaces the previously announced Q1 2004 estimate of $2.27 billion with the actual of $2.23 billion.
2004 Q2 2003 Q2
Search $947M (40%) $481M (29%)
Display Ads $474M (20%) $382M (23%)
Classifieds $403M (17%) $282M (17%)
Sponsorships $213M (9%) $199M (12%)
Rich Media* $189M (8%) $149M (9%)
$47M (2%) $66M (4%)
Referrals $47M (2%) $17M (1%)
Slotting Fees $47M (2%) $83M (5%)
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Thursday, September 23
September 23, 2004 05:47PM (EDT)
From IAB:
September 23, 2004 05:05PM (EDT)
This site has a red "JS" chicklet next to their "RSS" chicklet. When
you click on this button, a window opens and displays a list of options
for customizing a feed. You can select the topic, the display design,
and the number of stories to include. When you've finished customizing
your feed, the page then provides the HTML code you need to display
that feed on your site. The user can then copy and paste that HTML code
on their blog or whatever, and the user will now have headlines
appearing on his or her site dynamically from Japantoday.com.
Friday, September 17
September 17, 2004 06:44PM (EDT)
Tuesday, September 14
September 14, 2004 06:41PM (EDT)
Poneman Institute survey on attitudes to advertising. Download file:
We see a high level of consumer
frustration over ad clutter: many respondents perceive banner ads as
annoying, intrusive, and irrelevant.
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