Internet advertising revenues (U.S.) for the first six months of 2004 were approximately $4.6 billion - a 39.7% increase over the first half of 2003. Internet advertising revenue totaled approximately $2.37 billion for the second quarter of 2004, representing a 42.7% increase over same period 2003. Q2 2004 revenues represent a 6% increase over Q1 2004. This report replaces the previously announced Q1 2004 estimate of $2.27 billion with the actual of $2.23 billion.
2004 Q2 2003 Q2
Search $947M (40%) $481M (29%)
Display Ads $474M (20%) $382M (23%)
Classifieds $403M (17%) $282M (17%)
Sponsorships $213M (9%) $199M (12%)
Rich Media* $189M (8%) $149M (9%)
$47M (2%) $66M (4%)
Referrals $47M (2%) $17M (1%)
Slotting Fees $47M (2%) $83M (5%)
Thursday, September 23
Online ad revenue up over 42% from 2003
From IAB:
Digg
CommentClever use of RSS by Japantoday.com
This site has a red "JS" chicklet next to their "RSS" chicklet. When
you click on this button, a window opens and displays a list of options
for customizing a feed. You can select the topic, the display design,
and the number of stories to include. When you've finished customizing
your feed, the page then provides the HTML code you need to display
that feed on your site. The user can then copy and paste that HTML code
on their blog or whatever, and the user will now have headlines
appearing on his or her site dynamically from Japantoday.com.
Friday, September 17
Top 10 B2B Lead Gen mistakes
PDF Download from MarketingSherpa that outlines 10 most common mistakes in B-to-B lead generation programs.
Tuesday, September 14
Website users prefer targeted ads
Poneman Institute survey on attitudes to advertising. Download file:
We see a high level of consumer
frustration over ad clutter: many respondents perceive banner ads as
annoying, intrusive, and irrelevant.
- Most Respondents felt strongly that
banner ads are intrusive and interfere with browsing. Almost as many
respondents indicate that banner ads were generally not tailored to
their interests or tastes.
- Despite frustration with Internet ads, respondents are not willing to spend money in order to reduce ad clutter.
- Despite frustration over ad clutter, banner ads appear to be effective at getting people to browse and buy.
- Respondents prefer targeted banner ads over non-targeted ads
as they found them to be less annoying, more relevant and more likely
to induce an interaction than non-targeted banner ads.
- Respondents are more comfortable getting targeted ads that don’t rely upon PII.