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  David Weinberger on intellectual property

David Weingberger gave a very energetic and entertaining keynote this morning at BlogOn.  Somebody in the audience asked about how artists were going to be compensated in the future.  David replied that the concept of what is fair doesn't work anymore.  When someone reads a book for the second time, should he then pay the author again?  When a reader sells the book to a used book store and that book gets resold and resold, should the author get paid off each transaction?  

What about libraries?  Are libraries pirates because they offer creative works to anyone who wants them?  You don't hear Amazon or Simon & Schuster crying foul when someone checks out a book from the library rather than buying one.  And it's getting even trickier with some of the mashups out there.  Jon Udell invented a little tool that allows you to browse Amazon to find a book and then check your local library to see if the book is available right now.

In defense of Google Print, Eric Schmidt made the case for opening up access to books even further, "How many out-of-print and backlist [book] titles will find new and renewed sales life? How many future authors will make a living through their words solely because the Internet has made it so much easier for a scattered audience to find them?"

Fairness can be equitible.  When someone creates something and someone else wants it, there are ways to make a fair trade.  But that trade may not best occur through an elaborate system of property laws that "protect" the content.  If the outcome of blogging tools means that more people are writing, then that's a good thing.  If more people are writing and performing music because there are easy ways to post your works publicly, then that's a good thing.  That trend won't reverse.  It would be tragic if it did.

The question of how to make a living as an artist is a really good one.  Just as journalists are learning that they have to improve their reporting skills because of bloggers, musicians will have to elevate their game and offer more value to rise above the crop.  And just as news publishers are learning to offer additional value in what they publish in order to stem the tide of lost advertising opportunities from slippery distribution channels, musicians, novelists, photographers, and painters need to find better ways to add value to what they create.

Maybe people will pay more for access to artists, concerts, one-on-one conversations, commissioned works.  Maybe brand marketers will pay more to sponsor events where people can get more personal access to artists.  These are proven business models that require no property law.  The big opportunity may be for distributors to turn their businesses from ones that create false scarcity and become businesses that personalize the art experience.
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  McDonald's on blogging

Steve Wilson of McDonald's sat with Chris Shipley for an "open discussion" at BlogOn about how big corporate America is looking at ways to leverage blogging.  I've seen how big companies can struggle with this new world, and judging by Steve's carefully measured comments, McDonald's is struggling as much as anyone with this.

They've spent a lot of time, probably painful strings of meetings upon meetings and hirings and firings, sorting out how to approach the problem of speaking more directly with their community.  Steve merely addressed how the company is learning to communicate with their own staff using blogs.  I'm sure many would argue this is hardly blogging but rather using a new tool to publish press releases.

It's hard to congratulate them for what they've done (or for how little they've actually done), but just by watching how painful it was for Steve to talk publicly about this we all got a glimpse into a cultural battle that must be very frightening for everyone at the company.  McDonald's has a lot to lose, not just scores of high paying corporate jobs but an historical position in the history of capitalism.  They are treading the "open" waters very very cautiously.  

I can't help but feel like these are exactly the types of organizations that will fall even harder when the next generation of consumers discover brands online first.  At some point in the not too distant future, enough corporate PR will have opened up to the idea of transparency that the companies that craft messages will be assumed to be hiding things.  At minimum, they should let their staff blog publicly under some kind of communications policy with a penalty of termination for breaking that policy.
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  Seth Godin's Blogon keynote on Squidoo

Seth Godin gave the keynote today at BlogOn 2005 at the Copacabana in New York City.  He started with an interesting perspective on old marketing versus new marketing.  He said, "Your attention is your most valuable asset to a marketer.  It's time to think about how to get paid for that.  Traditional marketing has been all about taking your attention."  But instead of giving us the answer to the important question of managing attention, he gave a product demo...

Seth then pitched his new Squidoo product, what appears to be an easily customizable SEO jump page.  Users will create a "lens" or a very basic templated home page filled with links and context which will carry AdSense.  The AdSense revenue then gets pooled among all the users and redistributed based on traffic performance.  I'm sure Seth has put in a lot of effort to optimize these pages for search engines.

Seems like a weird model to me.  I don't know why I would create a home page and then share revenue from that page with someone else.  If it's about getting help creating a better home page, then I'm not going to want that restricted to someone else's template design.

I'm also a little irritated that the keynote was a sales pitch.
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  While Boomers were busy watching their retirement accounts...

One of the great disappointments of the Baby Boomers is that their Gen X children haven't taken the torch of rebellion to change the world as they once did.  I was reminded of this as I listened to Chad Dickerson's latest weekly guest speaker here on Friday, Mark Hosler of Negativland, leader of a San Francisco area band/performance art group. (UPDATE: Chad details the event here, including more background on Negativland.)

Negativland battles convention with complex challenges to the structures that enforce those conventions.  One example, they packaged a musical piece using an electronically altered cover of U2's "I Still Can't Find What I'm Looking For" mixed with an underground outtake of Kasey Casem cussing out a sound engineer.  The work was the subject of a major lawsuit and then a book on the story which became the greater art work than the original piece itself.  They challenged copyright law and the way the media laws cripple people's ability to speak freely and critically and to reuse art to create art.

In talking about the weight of the legal system Mark made an interesting comment about how media uses its power, "I'm a middle class, white, straight male from the Bay Area, and I was attacked in a very frightening way. I have a new understanding of oppression."

The Negativland team grew up Baby Boomer, but the messages they drive resound with the Gen X mentality profoundly.  Authority in 1969 was the US President and the conservative politics that supported racism and war.  Authority in the new century is the media business and the way it controls information flow to drive political agendas and horde wealth.

The challenges Baby Boomers made to the power structures of the day gave rise to the media business, an unofficial 4th branch of our political system.  The media's new position in society was firmly established when it overthrew Nixon, a President who ignored the voice of the people and believed the President was above the law.  His resignation was the successful outcome of several years of cultural reorganization.  The methods for change of the day were folk songs and concerts, investigative reporting and broadcast TV, student protests and long hair. The very power they fought for and ultimately attained then formed its own tools for repressing threats to its stability. The clincher was when one of their own took over the top spot, former B-movie actor Ronald Reagan.

Gen X has been developing technology that enables a new system to counter the strength of Baby Boomer media law and revenue streams that keep it healthy.  Today's tools of change are open source software and personal computers, blogs and the Internet, hiphop sampling and digital photography. Baby Boomers are fighting P2P culture with lawsuit bullets and paperwork water hoses.

Negativland's art reflects the trends Gen X has naturally adopted into its cultural paradigm.  It occurred to me while Mark was speaking that the torch of rebellion was passed successfully via ethernet and the message board rather than the megaphone and the sit-in.  Gen X was less inspired by John Lennon, Timothy Leary, Ken Kesey and Martin Luther King.  Instead, they've adopted breakthrough efforts of people like Bob Metcalfe, Tim Berners-Lee, Larry Lessig and Russell Simmons, unwitting leaders of a revolution, as calling cards for a new world order.  These pioneers enabled new leaders to drive today's cultural shifts such as Linus Torvalds, Shawn Fanning, Craig Newmark and De la Soul.

I can hear Baby Boomers dismissing the idea that there's a revolution happening at all. "Kids steal music because its easy and its fun.  They found a loophole in the legal system that just needs a patch. We know what a revolution looks like, and this ain't no revolution."

I wonder how many Boomers really went to Woodstock to hear some good music, do some drugs and hang out with their friends because it was fun, and how many went because they were rebelling against authority.  It doesn't matter, does it?  It was a movement whether you were just having fun or participating with a purpose. 

If information is power, then the power structures as we know them are being turned upside down as you read this.  Traditional TV and music businesses, publishing businesses, PR and marketing businesses are all propped up by fading revenue models, and yet more information is flowing more freely across wider geographies than ever before, without the overly produced packaging and closed distribution channels that the Boomers carefully constructed to solidify their power position.  Kasey Casem's recorded outrage and George Bush's recent on-camera "fuck you" make the Baby Boomer packaged media sheen feel more like a new type of Gilded Age, one with a thin layer of information control, a coating much thinner than Boomer's are comfortable admitting, if they're even aware it exists at all.

Baby Boomers mistakenly interpreted understatement for apathy while Gen Xer’s created a disruptive force right under their noses. Gen Xers quietly fought the power from their PCs in their bedrooms while Boomers were busy congratulating each other on TV for throwing a great party in the 60s and 70s.  Of course, despite all this upheaval in the works, Gen X is no closer to ending discrimination, inequality, poverty and war than the Baby Boomers were.  So none of this matters in the end, anyhow.

We'll know the circle is complete when Sergey Brin replaces Arnold Schwarzenegger in Sacramento on his way to leading the New Republicans to the White House.

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  The travel information problem

My wife Jessica is making plans to return home to England  for Christmas.  Last night she asked me for assistance because she couldn’t find her way through all the various travel service options online.
 
I was chatting about this with a project manager who just joined us here named Micael.  He excitedly proclaimed he was having the same problem, but get this...when I asked him how he solved it, he said, "We went to a local travel agent."

Let me rephrase this astounding scenario...rather than go online to search for and find the best travel options, something the Web has been very successful at offering over the last several years, Micael found his offline travel information services more useful to him than the online services.  In 2005, that seems preposterous to someone who spends as much time living online as I do.

There is so much information out there, so much valuable information, that the old models are starting to show weaknesses.  Micael didn't want to spend all day finding the right information online.  He wanted information to compete for his business.  It shouldn't compete for his screen real estate through the old advertising methods.  It should come to him in ways that he invites.  His behavior should indicate what he needs, and he should be able to permit certain sources (whether directly or through degrees of separation in his social network) to send him information that he wants, when he wants it.

More specifically, Jessica should be able to watch a price ticker on her desktop that shows the going rate for flights from SFO to Heathrow.  It should offer alternatives for adjusting what data she wants to see in the feed.  It should pull data from sources that she finds credible.  It should give her the best source for purchasing the ticket.  And it should go away after she purchases her ticket.

The technology and data is all there.  It's a matter of assembling the pieces.
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  A 4GB Nano vs a 30GB with video = $50 difference...?

I have to say I'm a bit pissed off that I just bought a Nano 3 weeks ago.  I paid $250 for a 4GB device (actually, my wife and brother bought it for me for my birthday).  Now Apple ships the video iPod with 30GB for only $50 more.  Are you kidding me?!  What choice do I have but to return my Nano, scratched and all?  Who's making the decisions about their pricing strategy over there?  Sheesh. 

This is the first time I can say I've wished a competitor would come in and swipe market share away from Apple.  You can't play underdog anymore, Steve.  It's time for a new computing startup to throw hammers at big screens.
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  Chad's doctor locator mashup

Chad Dickerson put together a really useful (and precisely simple) maps tool for locating doctors from his provider network that are near him:

"I was sorting through some old papers and found one of those thick health care provider directories that you used to get when you started a new job with new health insurance...To get ahead of the game (while I’m not sick), I created a Berkeley-area doctors maps mashup using screen-scraped data from my health care provider...There’s a list of medical specialties on the left, and when you click on one, the providers that match that speciality display on the map in the window on the right."

Chad, are you up for making a few changes to it for the rest of us?  I could really use this, too.  It's a real pain to find a doctor sometimes.

  1. Add a way for me to define my location by zip
  2. Get someone to help you pour in data from other providers

That's all it needs (and maybe a silly name like "drahoo.com" or "feelgoodfinder.com").
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  Yahoo! product launches

One thing I've found that Yahoo! is very good at is thinking about mass adoption.  This shouldn't be a surprise to anyone, but I've been impressed with the thought process behind some of the things I've seen here.  For example...

The new podcast site (and Yahoo! Music Engine plugin) is a really strong implementation for bringing podcasts to the rest of the world.  We found in a research study done recently that very few people are actually consuming podcasts yet.  So, it makes a lot of sense to build a set of tools that will help the general public discover, listen to and subscribe to the stuff that matters to them.  Before this launch, it was really just too complicated to figure out how to get a podcast or even just identify one that might be interesting to you.  You don't have to have an iPod to enjoy a podcast.

Similarly, RSS has a big adoption curve ahead of it still.  The same research shows that about 27% of the US Internet population are consuming RSS feeds without being aware that RSS is the transport mechanism.  Again, My Yahoo! is enabling that wider adoption of RSS by simplifying how people adopt it.  It's conceivable that without the introduction of RSS into My Yahoo! that RSS consumption in general might have stayed below 5%.

Then today the search team launched Blog Search.  But rather than offer a copycat solution, the team here thought about the right use case for an index of blog data.  It makes much more sense integrating that index in relevant context than as purely a standalone search engine for blog content.  Why would Average Joe want to search blogs?  Average Joe has a lot to gain by discovering relevant blog posts, but he's not likely going to want to search against a big index of blog posts without context.
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  Stewart's view on fame and music

At the Web 2.0 Conference this morning Stewart Butterfield of Flickr gave a very insightful perspective on how media and its centralized distribution systems changed the way people think about their ability to participate.  He suggested that prior to radio and tv, families would serendipitously gather to play music and that everyone participated on some level even if it was just singing.  He suggested that perhaps more people played instruments in the past, but as radio and tv emerged, the concept of fame made the music experience for most people more about listening and less about contributing.

I really like this view whether its totally accurate or not.  Centralized distribution may have given the world more stuff to listen to and more exposure to different kinds of art forms that could never have happened otherwise.  The value of that influence on humanity is incalculable.  But what I love about the Internet is this premise that everyone can participate in any way that they are able...and that their participation can be contributed to any family you define, anywhere in the world.  The distribution model is no longer centralized and, once again, everyone can play in the band.

Is Warhol's '15 minutes of fame' still valid, or does the younger generation even care about fame?  Perhaps Warhol's own response to the adoption of that quote is more accurate these days, "In fifteen minutes everybody will be famous."
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  The difference between Yahoo! and Google

The battle of the big co engineering research labs at Web 2.0 this morning showed a really interesting contrast that I think reflects some of the differences between what these 2 companies are about. 

We both demoed some forward-thinking work in the area of photos.  Prabhkar Raghavan of Yahoo! showed a dynamic timeline of photo and tag bursts.  Images and their respective tags scrolled across the screen as days incremented indicating bursts of activity from the community as they upload bits of their lives over time, providing an historical view of primary source information in a very interesting way.  Google's Alan Eustice showed how they are now scanning faces in images to identify characteristics such as male or female.  They then demonstrated how a face could become a search criteria which then pulls up results of other photos where this face also appears...amazing if not a little scary.

One company is building tools that reflect how people are expressing themselves.  The other is building tools that will help find needles in haystacks.  One is facilitating community development.  The other is facilitating data retrieval.
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  Google Reader

Google announced "Google Reader" at Web 2.0 this morning.  It's another AJAX-style RSS reader.  They have a subscriptions drawer, kind of like the iTunes UI for managing subscriptions.  They also have an inline player for audio.  They use the GMail labeling.  And there are, of course, connections to Blogger.  Looks pretty slick, guys.  Well done.
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  Collaborative educational text books

Here's one of the most interesting ideas I've heard in a while...from Vinod Khosla at the Web 2.0 Conference...what if students' text books were wikified?  Why not let the contents of these books evolve into more organic and deeper resources online?  They would stay more current.  They would provide more depth for students who wanted to get deeper on a subject.  It would save the publishers time and money (at the expense of profits, of course) which would save taxpayers money.  A printed version would be much cheaper and therefore more accessible.  But the most intesting aspect of this idea is that the cultural biases of today's educational text books might get washed away with the participation from the contribution pool or at least put in the right context as biases.

Jeff Jarvis pointed out in Q&A that this is already starting to happen at WikiBooks which I had seen before but didn't really get until now.  Check out this US History book which spends proportionately more time on pre-Columbus America than the text books I recall from my primary school days.
 
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  CNET blogger list

I usually tune these things out because I know who my top bloggers are.  But it's a really nice surprise to be included in someone else's list.  Thank you, CNet!


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  A giant web of product reviews

Jon Udell wrote about the formation of distributed local events systems using Upcoming and EVDB as the tools and the local newspaper as the content authority.  These tools have done a great job of facilitating user-contributed content, and the local newspapers should be doing everything they can to leverage that data and user experience for their web site users. 

I see a very similar model for product reviews.  Product reviews from site users could be generated at the web site of an independent publisher who covers a given product category (perhaps a local newspaper, perhaps a niche publication or trade journal).  That user review data could be shared with other publishers by posting it all publicly.  Other sites or tools would then leverage that data and use it to get their users to contribute to the wider pool.  A federation of similar media properties would then be able to foster product research in a very robust way for their combined audiences.

Jon explains how the problem of different event data coming from different sources could be solved:

"Compare the Upcoming and EVDB records for the Keene metro. The superset of these records is more useful than either individually: one lacks a precise address, the other lacks the theater's URL. Similarly, the superset of venues tracked by these (and other) services will, over time, be more complete than the sets tracked by individual services...Who is motivated -- and would be trusted by the community -- to own this process? My hunch is that local newspapers are the ideal candidates for this role."

Similarly, users reviewing products at different web sites may have different names for the same products or different ideas of what constitutes a product.  Publishers should be motivated to solve this problem.  The benefits are very powerful -- Users are talking about products on your site.  Advertisers are crawling over each other to talk to your audience.  You're making loads and loads of dosh.

The obvious question of competition quickly follows.  If NichePublisher X is better at driving user reviews into the pool than NichePublisher Y and NichePublisher Y is using all that content on their web site to drive additional page views, then NichePublisher Y is getting more value for less effort than NichePublisher X.  And what about managing quality control?

It's an interesting problem.  Maybe there's a link carried with the review to the site that facilitated each product review, thereby rewarding sites that are good at driving more data into the pool.  Maybe certain licensing rights need to be applied to the content to curb malicious behavior. 

Regardless, a system like this would clearly create some new winners and new losers, but I'm certain that after the shakeout, the new losers will be the ones that failed to drive reviews, proving that they were unable to serve the needs of their own site users.  The new winners will be the ones who are first to market, first to identify how to serve their users, first to help marketers reach potential customers in ways that customers want to be reached.
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  User Review API

Here's a great new API: User Reviews from Yahoo!, the most recent extension of the Shopping APIs

I've always thought it would be cool to build a massive Product Reviews Wiki, but the smartest way to do it would be if the content was developed in a distributed way rather than through a big centralized wiki.  NichePublisher X would build a user reviews section of their site.  NichePublisher Y would also have a user reviews section.  If the user review data format was the same and there was a vehicle for channeling reviews between both sites, then they could leverage their respective users/contributors to make a better product reviews database for everyone involved.  They could each present data in the most sensible way for their own users and even build their own ad revenue streams on their own pages.  And both publishers would have a better offering for their users than what they could offer doing this separately.

This User Review API is definitely a step in the right direction in terms of enabling a global reviews platform of some sort.  Here's the Yahoo! User Review output format:

<Review>
    <Title></Title>
    <Reviewer></Reviewer>
    <CreateTime></CreateTime>
    <HelpfulRecommendations></HelpfulRecommendations>
    <TotalRecommendations></TotalRecommendations>
    <OverallRating></OverallRating>
    <Pro></Pro>
    <Con></Con>
    <Posting></Posting>
</Review>

Tantek is proposing the review microformat standard should work something like this:

  • item

    • optional:type of item (business, Web page/site, product, event, person, place, file, text)

    • name/title of item being reviewed (string | hCard if business or person)

      • optional:URL (all additional information should be somewhere else, not in the review itself)

      • optional:image (URL)

  • reviewer (hCard|name|email|URL)

  • review publication/authoring date (ISO8601 datetime)

  • rating 1 to 5 (default max = 5, default min = 1)

  • optional:tags (keyword,rating)*

  • optional:comments (string)


Tags would definitely be an easy thing to add to the Yahoo! format.  I would love to see some way to add User Review data back into the Yahoo! database, as well.  There are obviously some authentication and quality control issues with that. 

Anyhow, this is very cool.  Well done, guys.

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  Upcoming and Yahoo!

Very cool. 

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  test post using Writely


Hello World.
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  Web 2.0...maybe it just shouldn't be called that

If so many people who are so closely tied to the "Web 2.0" world are all unable to agree on a simple meaning for it, then I think it's probably the wrong name.
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  Scott Gatz launches a professional blog

Very cool.  Welcome, Scott.
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  There is RSS to email

Thanks to a few pointers from Rex Hammock and Charlie Wood I now see that Feedburner is working with Feedblitz to offer RSS to Email functionality.  I just added it to my blog, but in my first few tests the Feedblitz site showed me a "Bad Request" error.  Also, the signup process feels a little clunky.

Hmm, not quite ready or primetime, but it's the right kind of solution (in concept) for a key problem in RSS adoption for the wider population.
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  A balanced view of tomorrow's Internet

This week promises to offer us visions of a brighter future from the big brains on stage at the Web 2.0 Conference.  While some will likely compete for the honor of "most quotable", I'm looking for truly new ideas, perhaps even forecasts from madmen.

I would also be interested in hearing a few worst-case scenarios for the future we're building now…not to be a pessimist but rather to balance out the hype with some views on the potential damage that will surely unfold as this revolution continues.

"I insist we barter with the moon to sell the patients cohesive lyrical maps in exchange for a vision of the future."

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  Information should be able to search for me

Information on the Internet is produced in ways that make content relevant and accessible for consumers who seek it.  If you flip that upside down and find ways to make yourself relevant and accessible to publishers, then perhaps valuable content would come to you.

If I declare the kinds of explicit relationships that I trust for information to travel through, then the content items that matter to me coming from feeds that I trust should be able to travel that trusted road to my desktop or device of choice.

Technorati, Feedster and Pubsub have all tried variations on this theme with their RSS search tools, but the premise of their systems is still based on indexing and search queries.  Technorati’s use of tags is useful, but, in fact, I shouldn’t even need Technorati’s style of intermediation because those tags are already posted at the point of content creation.

The intermediation that would make this work would be a system where RSS feeds from information sources, microformat data and explicit relationship data would be channeled directly from the information source to relevant consumers.  It would be kind of like invitation-only spam.

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  Where is RSS to email?

I've almost given up trying to convince my wife and even some of my more technically inclinded friends of the benefits of RSS.  It just doesn't matter to them yet.  We've talked about and looked at some of the blogs that Jessica would likely be interested in following, but she keeps asking a great question, "Can't I just get an email from them?" 

I don't have a good answer for her.

I know there are a couple of RSS to Email tools out there, but I haven't found an online service that does this the right way, yet.  Anyone know of a good solution?  

You can obviously get RSS in GMail, but that view is pretty poor and my wife doesn't use GMail.  NewsGator is fine for Outlook users but it is only a partial solution.  Shouldn't there be a standard way to get RSS entries emailed to everyone to any email account? 

Sometimes we forget to retrofit new ideas for the rest of the world.  This seems like a real fast way to catch everyone up.

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  Congress Abandons WikiConstitution

"Congress scrapped the open-source, open-edit, online version of the Constitution Monday, only two months after it went live. "The idea seemed to dovetail perfectly with our tradition of democratic participation," Senate Minority Leader Harry Reid said. "But when so-called 'contributors' began loading it down with profanity, pornography, ASCII art, and mandatory-assault-rifle-ownership amendments, we thought it might be best to cancel the project." Congress intends to restore the Constitution to its pre-Wiki format as soon as an unadulterated copy of the document can be found."

Source: The Onion
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  test post using Flock beta

Hello World

Technorati Tags: , ,

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  The failure of RSS readers

There have been a few challenges out there to the idea that people will consume more content in the future because of RSS.  Some of the arguments are:
  • Only info junkies want more content
  • Most people will only track a limited set of news sources, probably no more than 5
  • RSS adoption is pretty darn slow compared to other media technologies in the past
  • Nobody knows what RSS is...or cares once they do know
  • The RSS readers like Bloglines and NewsGator still don’t have mass appeal
  • Mr. Joe Average won’t ever see the value in consuming information this way

I typically argue that these problems are a function of the reader tools which are incapable of serving both info junkies and the other 95% of the world simultaneously.  But I also have a hard time seeing what kind of functionality Bloglines could build to make it an appealing tool for people like my mother.  She does not want a list of feeds to monitor.  The My Yahoo! environment is more than enough for her already.  And if Bloglines looks more like a dashboard, then it will lose its core user base who wants to manage lots of feeds.

Volume isn’t the problem.  The problem is about design, utility, and quality.  It’s also about the distribution model.  

Digital music adoption should be an indication of what could happen with the right pieces in place.  According to a recent report at Macworld, "Consumers will buy more than 104 million hard drive and flash-based digital music players by 2009, up from 27.8 million in 2004."  The devices are solid.  The content suits the tools.  The distribution and revenue streams are tied together effectively.  And the software design lowers the barrier for consumption.  Volume is picking up because the model is complete.

"The International Federation of Phonographic Industries said that 180 million single tracks were downloaded legally in the first six months of [2005], compared to 57 million tracks in the first half of 2004 and 157 million for the whole of last year."

The real qualitative impact of RSS on the wider public will happen when the important individual bits of data (movie recommendations from my friends, events happening in my neighborhood, deals on airfare for the places I want to go, etc.) are delivered to people more efficiently.  Something needs to serve people the right content in the right format on the right device at the right time.  The consumer shouldn’t search for that data.  The data should find us.

RSS is the right protocol, but the tools that deliver and present feed items should be smarter.  They need to know the types of things that people want to receive and parameters for evolving what is delivered based on user input.  Does that come in the form of attention data?  Does it come in the form of a new tool design of some sort?  Is it a reader that morphs as it gets used more and more?

Personally, I’m a big Bloglines fan.  It helps me on many different levels.  I know I’m not alone, but I also know that we’re in the minority.  Let’s face it...your mother isn’t going to change her home page to Bloglines any time soon.  And the cute Rojo icons don’t make it any more interesting to someone who has no idea why reading this way could be better than reading a newspaper.

I agree with the arguments that the wider public might not collect volumes of feed sources to track.  But I’m sure people will consume more content via RSS if the right content is delivered in the right format in the right place at the right time.  I’m also sure that neither the tri-pane reader nor the AJAX dashboard is going to be the catchall solution for RSS consumption.  RSS will be served in many forms.

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  How changes in supply and demand for important content made RSS so relevant

If you think about the relationship between information consumers and publishers over time, the recent wave of RSS activity starts to make a little more sense.  The technology isn’t new.  The concept isn’t new.  The tools aren’t new.  But there was a change in the economics of information supply and demand that facilitated the explosion of RSS consumption.

The period from about 1995 to 1997 was all about browsing.  The information that was not only relevant to me but also important to me as an information consumer was pretty limited.  Even though there were millions of pages to see, I was able to find the ones that I actually really needed by typing in the domain of the source that I required.

Enough material formed online by the late 1990’s to necessitate aggregate views of things for the information consumer.  The ratio of unusable crap to important information was pretty bad.  So, portals were created to help me navigate to things that mattered to me. 

By 2000, there was so much content on the Internet that the portals were unable to provide a comprehensive view of everything that might matter to me.  Massive indexing efforts became very important.  The ratio of crap to value was still bad, but the universe of valuable information reached new levels.  There was something for everyone out there.  It seemed that if you had any question or need that there was a solution somewhere on the Internet.  The demand for quicker access to the important things put the search engines in a very powerful position to mediate the information consumption transaction.

In economic terms, the supply of important information to any one individual was great enough to warrant a price for access to it.  That price was the quest itself.  Search engines were able to locate the needle in the haystack but not without a lot of coaxing from the seeker, an acceptable pain point given the demand for the result.

Now we’ve come to a point where the supply of valuable information has overcome the demand.  There is relevant stuff out there for every moment of the day.  And the competition for my attention as an information consumer is getting tougher all the time.  There are multiple sources for weather data, stocks, what to buy in any given situation from whom and for how much, how to get places, people’s opinions on everything, research on anything, etc.  A moment in your day doesn’t pass without an information source being readily available to serve you.

The new era is about streamlining information sources for consumers.  It’s not that demand for relevant and personalized information fell.  I believe the opposite is true.  But the supply has increased even faster, putting the information consumer in a power position. 

It’s no surprise then that people jumped to RSS to control information flow.  We are telling the creators of information that we want filters, we want flow control, and we want those controls in our own hands.  It’s the era of syndication and subscriptions.  I’ll tell you what information I want, and then you come find me with the right data in the right place at the right time.   

This fundamental change in the relationship between information consumers and publishers could play out in any number of ways.  The publishers are going to have to work harder to make their data easily consumable and available in different ways.  That means microformats, open databases, RSS, APIs, etc.  The good news is that I think people will be forthcoming with their needs.  They will show in their behavior and by the explicit relationships they create what kinds of things they want and when they want them.  The trick is to listen carefully and to answer swiftly.

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  Battelle makes it to WSJ bestsellers list

Big congrats, John.  That is really cool. 

Just started reading it this morning, and I really like the framework you use for the book in the "database of intentions".  Though I find that a very centralized view of the world and the Internet.  I'm wondering if the distributed attention happening outside of search is something you get into.  That's the market the browsers could leverage if they were smart and then possibly trump Google with an even richer knowledge pool.  Looking forward to the rest of it.
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  A few random reflections on my birthday

  • Everywhere I look I see suspicious motivations.  My psyche has been larrydavid-ified...and I kind of like it.
  • Being 35 doesn't feel old really.  Barry Bonds is cranking out homers still and he's 41.  Does BALCO offer an anti-aging pill?
  • It's harder to lose weight at 35.  Is that because the fat cells are slower to melt away or because chocolate chip cookies taste better than they used to?
  • I miss being a smoker.
  • I'm starting to freak out about earthquakes, but I should probably be freaking out about avian flu, too.  Mix in terrorism, poverty and pedophilia and you start wondering why we bring kids into this world at all.
  • You can be old and wear cool shades, but I'm not sure that's also true about shoes.  Do you cross that line in your 30's or 40's?
  • Nerdiness doesn't age well.  Unless you're rich.  I can't change the first part.  Ideas on changing the second?
  • Top 5 favorite audio discoveries in the last year:
    1. RJD2
    2. IT Conversations
    3. Elbow
    4. Bloc Party
    5. Green Day vs Oasis vs Travis mashup
  • Top 5 video:
    1. I HEART Huckabees
    2. Curb Your Enthusiasm (an ongoing favorite)
    3. The Office (in heavy rotation on my DVD player even still)
    4. Eternal Sunshine of the Spotless Mind
    5. Netflix shared lists
  • Top 5 technologies:
    1. Greasemonkey
    2. Podcasts
    3. the PenAgain highlighter
    4. Google Maps
    5. SnagIt and MyWeb (tied)
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  Entrepreneur makes it big: the PenAgain story hits the WSJ

Today's Wall Street Journal has an article on the PenAgain and the founders' journey from startup to a presence in Wal-Mart stores.  I'm cheering these guys on because I went to High School with Colin Roche, and I know how deserving he is of becoming an entrepreneurial success story.  This is the same guy who started a company called Doo-Doo Dudes in college that went door-to-door picking up after people's dogs and disposing of the waste properly.  The t-shirt was hilarious.

After seeing so many bad business ideas get floated and greedy MBAs cashing out for big bucks during the boom, it's refreshing to see some ingenuity get rewarded the good old fashioned way...through hard work and perseverence.

"Mr. Roche's path to [Wal-Mart], began in 1987 during a Saturday detention at his Palo Alto, Calif., high school. On lunch break, Mr. Roche wandered into a flea market where he purchased a toy robot that, when twisted a certain way, doubled as a pen. While fiddling with the robot and a lighter, he burned the writing tip off one leg and then reattached it to the robot's head. Writing in that position, with one index finger between the robot's legs, he found he didn't need to grip so tightly because the design supported the natural weight of his hand. "I'd always had horrible writer's cramp, and this helped," he says.

Not long afterward, Mr. Roche began fiddling in his garage with other pens, melting them down and shaping them into V's. He recalls telling his father: "I have this idea to reinvent the pen."

Through college, he continued thinking about his invention, choosing its name after a friend jarred him from a daydream -- "I was just thinking about that pen again," Mr. Roche told his pal. In June 2001, he teamed up with Mr. Ronsse, a former fraternity brother turned engineer, and the two began plotting development of the PenAgain, which they envisioned as a futuristic wishbone design modeled after the robot. Putting in $5,000 each, they launched Pacific Writing Instruments in December 2001, filed for patent approval, launched a Web site (www.penagain.com) and set up production in the Bay area."

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