Analysis: Facebook performance declined for news published in 2017

Half of the 1.5M articles tracked by Kaleida in 2017 earned less than 36 engagements. By the end of the year the bottom half accounted for merely 0.03% of the engagements that we counted. Download the full report PDF (11MB).


Some areas of coverage were more successful than others. And not all engagements are the same, as we found out when analysing engagements patterns for Sports coverage. But even in the case of Football coverage the overall trend across 2017 was down. #


The implications for news are important to understand. #


Download the full End of Year 2017 report

The full report is available as a free download. Download the PDF (11MB) here.
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