This is a very compelling use of Internet technologies on several different levels. He is interviewing vendors, blogging his thoughts in a discussion format, and capturing a tangible experience of the vendor's product. This is an amazingly engaging way to publish and a very powerful format for reporting very difficult concepts.
Jon is on a roll and will clearly keep refining this powerful concept.
Digg
CommentMonday, December 13
Interesting article on building traffic to blogs
Tuesday, December 7
Bloggers complain Google News is favoring mainstream media
There have been more and more complaints in the blogosphere about
Google News bias that favors certain media outlets and certain topics
unfairly. The algorhythm is likely to undergo revisions over time, but
it seems to me that many of the claims are accurate or at least
valid...Google News favors major media outlets over blogging ventures.
From Wired:
From Om Malik:
From Wired:
Q: Why not just filter out the opinion sites?
A (Krishna Bharat, chief scientist for Google News): Google News' focus is on diversity, and that's where the real added value is. It's a bit like a bookstore that takes content on a single subject and puts it all on the same shelf. People use Google News to complement their favorite source, like CNN. You come to Google News when you want a wide range of articles - in both opinions and style - on that subject.
From Om Malik:
Here is a list of Tech Weblogs on Yahoo. No mention of Scobleizer or Russell Beattie’s or for sake of argument my own weblog. Google News will willingly bring in news from known blogs, like the ones mentioned before, but not from individual blogs, even if they are breaking news stories, and have more content than some of the aggregator-blogs. Google News rejected my big to get included in their Google News program, even though they include other blogs with more “pro” names.
Wednesday, December 1
Mark Glaser says online media business moves too slow
This piece from OJR's Mark Glaser is an interesting list of
requirements of the online journalism environment he wants to work
in...and he wants them now! From PressThink:
I put out this call in the hope that someone who really does get it will finally get out from behind his or her keyboard and start the media company I want to write for. I am now convinced that the movement by established media companies, or even by their online or digital divisions, is glacial at best when it comes to changing business-as-usual.
Rich media spending to be next wave after paid search boom
From eMarketer:
As the paid search boom crests, the next wave of online advertising is building. Rich media ad spending grew by nearly 37% in 2004, and growth rates of more than 25% are projected for the next three years.
The barriers to rich media growth are rapidly falling as advertisers learn which rich media formats work best for their goals, how to implement rich media-based campaigns and how to track the results of the online portion of their campaigns. As a result, the market is becoming increasingly valuable for advertisers, agencies and Web publishers alike.
