Jon has been playing around with various media formats in his reporting, but he is now finetuning a new form -- ScreenCast. ScreenCast is a one-on-one product demo between Jon and the product vendor. Jon asks the product manager questions while the product manager shows screenshots of his product in action. Jon then records the dialogue and the screenshot action in a webcast. He comments on the webcast in his blog and links to the full media file. Site visitors can then watch Jon's interview and see the product in action.

This is a very compelling use of Internet technologies on several different levels. He is interviewing vendors, blogging his thoughts in a discussion format, and capturing a tangible experience of the vendor's product. This is an amazingly engaging way to publish and a very powerful format for reporting very difficult concepts.

Jon is on a roll and will clearly keep refining this powerful concept.