The first issue will focus on the many challenges this often beleaguered group faces. A story titled "What's Wrong With Marketing: a Manifesto," authored by Mohanbir Sawhney, the director of the center for research in technology and innovation at the Kellogg School of Management, is featured in the first issue.

Other articles cover such topics as: "Pain-Free CRM," and "How to Make it Through Your First 100 Days" (CMOs' average tenure is in the neighborhood of two years).