Yahoo!'s new RSS product - get items via Email, IM or SMS

Today Yahoo! will roll out the new RSS feed alerts product where you can get feed items delivered via email, IM and SMS.  I've been on the test program for this, and I've become a huge fan.  It's so useful that it makes me wonder if this is the game changer that makes RSS a viable mainstream consumption vehicle.  

I've also been using FeedBlitz for a few feeds, and I've setup my wife with a few feeds that way, as well.  You don't have to know what RSS is or that it even exists when you get feed items sent to you.  FeedBlitz is a little annoying with all the formatting crap that goes with it.  But the concept is spot on.

My favorite feature on Yahoo!'s RSS feed alerts is that I can choose to get some feeds as SMS.  This is just so useful.  You can get Craigslist search queries like, say, Apartments for Rent,  delivered directly to your phone as they come in so that you can be the first to call the listing owner. 

This could be improved a bit, though.  You can already break down news searches into individual SMS alerts, but I want to see the same functionality on blogs.  In particular, I want to get Jeremy's blog posts that are only about Yahoo! sent directly to my phone so that I can get a heads up on whatever email threads are going to be flying around the office.  I don't need everything he posts coming to my phone, just ones that might impact my job.

Anyhow, congrats, guys.  This is a big win.

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