AdWeek case study of Burger King's Subservient Chicken shows impressive results metrics

From AdWeek:

The "Subservient Chicken" site, which is still active, has garnered about 14 million unique visitors and 396 million hits to date...The "Chicken Fight" Web site, which was live for only three months, garnered 750,000 unique visitors and 17 million hits, according to the company.



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