Big congrats to Mark Jones and the Computerworld Australia team for their impressive innovations.  Ad-supported podcasting will help legitimize this burgeoning new online media format for the bigger publishers who have a lot to offer in this space.

"I have no idea how the blogosphere will react to the fact we have a sponsor. From my perspective, there's no question that we need to experiment with sponsorship models. I've attempted to find the balance between giving our sponsor visibility while respecting the blogosphere's advertising intolerance. Does it work? Let me know."