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Advertising in RSS feeds is easy, effective and just plain ridiculously obvious

03:34PM (EDT) on April 7, 2005  
Interesting results from Fred Wilson who turned on Overture ads in his RSS feeds.  This capability is a simple click when you push your feeds via Feedburner.

Fred's analysis after the test...

  • Most bloggers will have way more RSS readers than web readers.  Knowing the real size of this audience and what they read is critical.   
  • The revenue opportunity for blog related PPC advertising in RSS is equal or greater than the opportunity for web-based advertising.  I assume the same will be true for large media properties once RSS becomes mainstream.   
  • Feedburner is ahead of the curve in providing critical RSS services.  They are delivering what RSS publishers need.  Kudos to them.



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    Weblog:  76 | Ideas
    Excerpt:  Couple of caveats here: 1) I think that RSS feeds from commercial sites will eventually have advertising2) I don' t think that's a bad thing.Matt McAlister points to some comments that Fred Wilson made regarding Overture ads in his RSS
    Posted:  Fri Apr 08 09:50:41 EDT 2005