Feedburner adds item-specific traffic stats

The Feedburner guys have been hard at work pushing out some nice new features.  Among them is a traffic report for individual items that includes referrer details.  This image is a screencapture of the feedburner report for one of my posts. 

You can see that the post was picked up by John Battelle.  I also knew that the post was picked up by Jeremy Zawodny, Blogdex and Fred Wilson from my site referrer logs.  I'm not sure how they found the post, but I'm pretty sure that John found the post through his RSS reader. 

Understanding referrer data is particularly important since you can't assume that clicks from your feed are coming only from people's RSS readers.  URLs from your feeds will get out into the Internet, as this example shows, and people will click on those URLs.  Your URLs may appear in RSS readers, on web pages, within the posts of other people's feeds, etc.  So, identifying the source of the clicks is at least as valuable as knowing how many clicks your URLs generate.  This helps you understand both what people want and how they want it.

Here are the other new features, according to the Feedburner blog:

• Ad summary performance, free
• Detailed feed item statistics, Total Stats Pro
• Referrer report and where is my feed republished, Total Stats Pro
• Detailed ad metrics, Total Stats Pro
• Circulation trend chart, free

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