A multilayered example of this model in action is Alex Barnet's screencast about "The Attention Engine", particularly his comments about Megite. I'm seeing his view of himself showing us how to see through his collection of feeds out onto the world. It's a timeshift and a placeshift. People are creating lenses of the world for themselves that they are sharing with other people who want to see the world through them.
I also recently discovered a del.icio.us feed that looks to be a collection managed by someone (or several someones) at Google (or possibly someone studying Google very closely). When I first saw it I thought the feed might give me insight into what people are thinking about internally there and hopefully a little competitive intelligence.
It turns out that rather than provide a view inside the company, this feed provides a view to the world outside the Googleplex through a Google lens. There are bookmarks to articles that are critical, glowing and tangential to the Google cause. What I didn't expect is that an occasional bookmark makes me more empathetic to Google's viewpoint.
The feed has started to influence my thinking despite my attempts to interpret patterns and infer competitive insights.
A few weeks ago I took the PersonalDNA test which told me that my greatest weakness is my lack of empathy. The report told me, "Taking some time to explore others' perspectives could make spending time with people even more compelling than it already is."
I was surprised by that, as I consider myself an understanding and generally kind person. But being nice to people is no substitute for actually having empathy. It makes me wonder if I'm disingenuous, but that's not the point here...
Part of the reason reality TV works so well is because it gives us all a chance to taste experiences vicariously. We are voyeurs into other people's worlds until the winner is chosen and the season ends.
This same concept happens online.
I particularly like Don Loeb's link blog as he is so in tune with what's happening when and with whom in the same spaces I'm studying. It's not a blog with output from his thought process but rather a daily view of the Internet business through his eyes.
I also like seeing what music people are listening to on their Last.fm badges. It has become less of a window into the person and more of a window out onto new music for me to discover.
The view through someone else's view is very compelling. I'm not sure I understand how the concept evolves into more mass market products yet, but I'm more and more certain that del.icio.us feeds, screencasts and last.fm badges are indicators of a fundamental change in the way people discover things on the Internet.
I guess I'm asking someone to come up with "Malkevision" "Malkovision".
Tags: screencasts, johnmalkevich, recommendations, attention, lastfm, donloeb, delicious, alexbarnett, opml, megite