Category Archives: google

Positioning real-time web platforms

Like many people, I’ve been thinking a lot about the live nature of the web more and more recently. The startup world has gone mad for it. And though I think Microsoft’s Chief Software Architect Ray Ozzie played down the … Continue reading

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Building markets out of data

I’m intrigued by the various ways people view ‘value’. There seem to be 2 camps: 1) people who view the world in terms of competition for finite resources and 2) people who see ways to create new forms of value … Continue reading

Posted in business, data, economics, edge, google, media, strategy, umairhaque | Tagged , , , , , , , , , | 1 Comment

Ad networks vs ad exchanges

I spent yesterday at the Right Media Open event in Half Moon Bay at the Ritz Carlton Hotel. Right Media assembled an impressive list of executives and innovators including John Battelle of Federated Media, David Rosenblatt of DoubleClick, Scott Howe … Continue reading

Posted in advertising, doubleclick, economics, exchange, google, jerryyang, johnbattelle, market, rightmedia, yahoo | Tagged , , , , , , , , , | 1 Comment

Gatekeepers need to stop calling themselves gatekeepers

Time business columnist Justin Fox questioned the success of the new media methods in a recent post “The reign of the enthusiasts“. He suggests the algorithms that proudly surface the deep dark corners of the Internet are actually just self-referential … Continue reading

Posted in behavior, blogging, google, mainstream media, media, msm, publishing, recommendations, search, socialmedia, socialsearch, success, trends | Tagged , , , , , , , , , | 2 Comments

Friday fun: The Daily Show on the Viacom vs YouTube dispute

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Copycat ad networks threaten Google’s stability

Any successful business model is going to have imitators.  Google knows this as well as anybody.   But now the stranglehold on the distributed ad model is feeling weaker than ever with new competitors every day. The magic formula = isolate … Continue reading

Posted in All, adsense, google, marketing, media, strategy | Tagged , , , , , , , , , | 1 Comment

Why (and how) the online ad model needs to change

Somehow I keep expecting some company to break through and solve the problems with the Google AdSense model. As advertisers, buyers and media vehicles get smarter about efficiency, the holes in the system get bigger and bigger. AdSense revenues help … Continue reading

Posted in adsense, advertising, cpc, cpl, google, ideas, lead generation, marketing, media | Tagged , , , , , , , , , | 8 Comments